How can i write content rich descriptions?
-
we have recently started using seomoz. how can i make descriptions more content rich?
-
I think the guy is talking about the Content not meta description...
-
Do you mean meta descriptions, or things like product descriptions on the page itself?
-
See what your competitors are doing, I like to check what they do for their PPC because they are paying money per click, im sure they are experimenting with best conversion.
-
You should keep your meta descriptions short, at most 155-160 characters. I usually write my meta descriptions in Excel - use the formula len() in the field next to where you're typing to automatically calculate the length of the meta description you are writing. Include your target keywords, and USPs (unique selling points) of your page that will entice a user to click on the result. Remember - the meta description can be your free spot of advertising in the search results if they choose to use it. So use keywords, include USPs, and include a call to action as well, encouraging the searcher to click on the result.
Remember, social media networks like Facebook also use the meta description, so write with more than one audience in mind.
And of course, refer to this awesome resource from the moz for info about meta descriptions - http://www.seomoz.org/learn-seo/meta-description
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Duplicate Content Issue: Mobile vs. Desktop View
Setting aside my personal issue with Google's favoritism for Responsive websites, which I believe doesn't always provide the best user experience, I have a question regarding duplicate content... I created a section of a Wordpress web page (using Visual Composer) that shows differently on mobile than it does on desktop view. This section has the same content for both views, but is formatted differently to give a better user experience on mobile devices. I did this by creating two different text elements, formatted differently, but containing the same content. The problem is that both sections appear in the source code of the page. According to Google, does that mean I have duplicate content on this page?
Web Design | | Dino640 -
Can the website pages have the site name like Title of the page | Sitename.com
Hi, Can the website pages have the site name like Title of the page | Sitename.com I have a site with 50K pages and all pages have | Sitename.com mentioned would that be a good practice or bad? Thanks Martin
Web Design | | mtthompsons0 -
How To Avoid Duplicate Content
We are an eCommerce site for autoparts. It is basically impossible to avoid duplicate content, and I think we are getting penalized by Google for it. Here is why it is impossible. Let's say I sell a steering rack for a 2000 Honda Accord. I need an SEO rich page for 2000 Honda Accord Steering Rack. I sell steering racks for more than 25 years of Honda Accords. I can try and make the copy different but there is no way to spin the copy that many times and make it seem like it is not duplicate copy. This even gets more complicated because I sell hundreds of parts for each year of a Honda Accord, plus a lot of times you even have to go down to the engine size of the car for the right part. I can't use a redirect, ie 301 redirect because they are not the same pages. One is for a 2000 Honda Accord and the other a 2001 Honda Accord, and so on. Is their a redirect out there that I do not know about that would help me out in this case? Also, if their is no way around this and I am getting penalized would it be better to eliminate all these pages, possibly losing my ability to rank high on searches such as "2000 Honda Accord Steering Rack," and just replace with a page that has a Year Make Model, and Part dropdown which just takes the customer a checkout page?
Web Design | | joebuilder0 -
My 404 page is showing a 4xx error. How can that be fixed?
My actual 404 page is giving a 4xx error.
Web Design | | sbetzen
The page address is http://www.ecowindchimes.com/v/404.asp It loads fine... it is the page all 404's are directed to. Why is it showing a 404 error. The page works. How can this be fixed? Stephen0 -
How to provide product information without duplicate content?
Hi all, I have an ecommerce website with approx 400 products, these are quite technical products and i use to have helpful information about the products on the product pages... My SEO company told me to remove all this, as i had lots of duplicate content issues... I have since had content writers re-write all product descriptions (about 250 words per product)... and now i am trying to figure out a way of getting the "helpful" information back on but in some kind of dynamic way... There is basically about 5 or 6 blocks of information, that can be added to each product page, these overlap hundreds of products. i was thinking of perhaps creating a separate static page for each block of useful information, and putting links on the product pages to this... however, ideally i would prefer to not keep sending customers to other pages... so wanted to see if others had come across similar issues themselves and how they went about having this "content" available to the user but in such a way it was not duplicate content... Please note using images would not be any good here, as the content varies in size but most of it is text based... regards James
Web Design | | isntworkdull1 -
Avoiding duplicate content with multi-lagusage site
Hi, We have a client in China that is looking to create three versions of the same website, English, Chinese and Korean. They do not want to use a translation plugin like Google translate, preferring to have the pages duplicated. What is the best way to do this bearing in mind that the site needs to be found in all three languages. Would also appreciate if anyone knows of a good hosting company that has English support on the Chinese main land. Thanks Fraser
Web Design | | fraserhannah0 -
How much content is too much? Best Pages For Content?
To my understanding content has a lot to do with organic rankings if written correctly. My question is, how much content is too much and what pages are best to place content. Our company sells very costly products. Our customers call to purchase, we do not have an eCommerce site. Write now we have on average 350 words per page. We have about 200+ pages. Each page is written for that general category and each product has its own unique content. It seems to me that the pages with less content, tend to rank a bit better. As we are in the process of redoing our website, is there any recommendations on writing content, or adjusting the amount of text. I am thinking a lot of our text is informative only to a certain extent. Would writing content just for the main category page be better, and then on the actual product page, have only about 250 words as a description? Are there any other recommendations for SEO that are fairly new? Besides the Title, Description, Heading Tags, Image Alts, URLS etc.
Web Design | | hfranz0 -
Outsourcing Content - Finding Superior Providers...
I am looking for content writers. Not textbroker.com, I want content written that isnt scraped and reworded from information already in google. Can anyone recommend a company which isnt afraid to read a book or a magazine, dig up old information to write something truly unique? This should likely be in a fresh thread, but ill put it here as a side note. If you also can recommend a wordpress or joomla theme designer who has his own creative ideas and is highly skilled...
Web Design | | getbigyadig0