How can i write content rich descriptions?
-
we have recently started using seomoz. how can i make descriptions more content rich?
-
I think the guy is talking about the Content not meta description...
-
Do you mean meta descriptions, or things like product descriptions on the page itself?
-
See what your competitors are doing, I like to check what they do for their PPC because they are paying money per click, im sure they are experimenting with best conversion.
-
You should keep your meta descriptions short, at most 155-160 characters. I usually write my meta descriptions in Excel - use the formula len() in the field next to where you're typing to automatically calculate the length of the meta description you are writing. Include your target keywords, and USPs (unique selling points) of your page that will entice a user to click on the result. Remember - the meta description can be your free spot of advertising in the search results if they choose to use it. So use keywords, include USPs, and include a call to action as well, encouraging the searcher to click on the result.
Remember, social media networks like Facebook also use the meta description, so write with more than one audience in mind.
And of course, refer to this awesome resource from the moz for info about meta descriptions - http://www.seomoz.org/learn-seo/meta-description
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Reasons Why Our Website Pages Randomly Loads Without Content
I know this is not a marketing question but this community is very dev savvy so I'm hoping someone can help me. At random times we're finding that our website pages load without the main body content. The header, footer and navigation loads just fine. If you refresh, it's fine but that's not a solution. Happens on Chrome, IE and Firefox, testing with multiple browser versions Happens across various page types - but seems to be only the main content section/container Happens while on the company network, as well as externally Happens after deleting cookies, temporary internet files and restarting computer We are using a CMS that is virtually unheard of - Bridgeline/Iapps Codebase is .net Our IT/Dev group keeps pushing back, blaming it on cookies or Chrome plugins because they apparently are unable to "recreate the problem". This has been going on for months and it's a terrible experience for the user to have. It's also not great when landing PPC visitors on pages that load with no content. If anyone has ideas as to why this may be happening I would really appreciate it. I'm not sure if links are allowed, by today the issue happened on this page serversdirect.com/dm/geek-biz Linking to an image example below knEUzqd
Web Design | | CliqStudios0 -
Can someone please help with technical question!
I have noticed that our website tool to get a quote does not work with active scripting disabled is this bad? How many people have this disabled?
Web Design | | BobAnderson0 -
Parallax, SEO, and Duplicate Content
We are working on a project that uses parallax to provide a great experience to the end user, and we are also trying to create a best case scenario for SEO. We have multiple keywords we are trying to optimize. We have multiple pages with the parallax function built into it. Basically each member of the primary navigation is it's own page, with all subpages built below it using the parallax function. Our navigation currently uses the hashbang method to provide custom URL's for each subpage. And the user is appropriately directed to the right section based on that hashbang. www.example.com/About < This is its own page www.example.com/about/#/history < This is a subpage that you scroll to on the About page We are trying to decide what the best method will be for trying to optimize each subpage, but my current concern is that because each subpage is really a part of the primary page, will all those URL's be seen as duplicate content? Currently the site can also serve each subpage as it's own page as well, so without the parallax function. Should I include those as part of the sitemap. There's no way to navigate to them unless I include them in the sitemap, but I don't want Google to think I'm disingenuous in providing them links that don't exist, solely for the purpose of SEO, but truthfully all of the content exists and is available to the user. I know that a lot of people are asking these questions, and there really are no right answers yet, but I'm curious about everyone else's experience so far.
Web Design | | PaulRonin2 -
Can only get a few pages indexed on by google
Hi I've touched upon this before on previous questions so apologies for repeating myself. In a nutshell out of the 60 webpages submitted to Google 11 have been indexed and out of the 140 images submitted none have indexed any ideas would be great! Here is a screen shot of what Google Webmaster is showing http://www.tidy-books.com/sitemapshow.png and here is the sitemap - > http://www.tidy-books.com/sitemap/us/sitemap.xml Thanks
Web Design | | tidybooks0 -
How To Avoid Duplicate Content
We are an eCommerce site for autoparts. It is basically impossible to avoid duplicate content, and I think we are getting penalized by Google for it. Here is why it is impossible. Let's say I sell a steering rack for a 2000 Honda Accord. I need an SEO rich page for 2000 Honda Accord Steering Rack. I sell steering racks for more than 25 years of Honda Accords. I can try and make the copy different but there is no way to spin the copy that many times and make it seem like it is not duplicate copy. This even gets more complicated because I sell hundreds of parts for each year of a Honda Accord, plus a lot of times you even have to go down to the engine size of the car for the right part. I can't use a redirect, ie 301 redirect because they are not the same pages. One is for a 2000 Honda Accord and the other a 2001 Honda Accord, and so on. Is their a redirect out there that I do not know about that would help me out in this case? Also, if their is no way around this and I am getting penalized would it be better to eliminate all these pages, possibly losing my ability to rank high on searches such as "2000 Honda Accord Steering Rack," and just replace with a page that has a Year Make Model, and Part dropdown which just takes the customer a checkout page?
Web Design | | joebuilder0 -
Duplicate content
Please help me to solve a problem with duplicate content errors.
Web Design | | NadiaFL
I received report today that 53 pages (all my pages) are market as duplicate
content. Yes, they are all about Oasis of the Seas but about different aspects
of it. Question is: how I can handle this error in report? Thank you!0 -
How serious is duplicate page content?
We just launched our site on a new platform - Magento Enterprise. We have a wholesale catalog and and retail catalog. We have up to 3 domains pointing to each product. We are getting tons of duplicate content errors. What are the best practices for dealing with this? Here is an example: mysite.com/product.html mysite.com/category/product.html mysite.com/dynamic-url
Web Design | | devonkrusich0 -
How do I identify what is causing my Duplicate Page Content problem?
Hello, I'm trying to put my finger on what exactly is causing my duplicate page content problem... For example, SEOMoz is picking up these four pages as having the same content: http://www.penncare.net/ambulancedivision/braunambulances/express.aspx http://www.penncare.net/ambulancedivision/recentdeliveries/millcreekparamedicservice.aspx http://www.penncare.net/ambulancedivision/recentdeliveries/monongaliaems.aspx http://www.penncare.net/softwaredivision/emschartssoftware/emschartsvideos.aspx As you can tell, they really aren't serving the same content in the body of the page. Anybody have an idea what might be causing these pages to show up as Duplicate Page Content? At first I thought it was the photo gallery module that might be causing it, but that only exists on two of the pages... Thanks in advance!
Web Design | | BGroup0