How to Handle Press Releases for Multi National Sites
-
Hello Moz Community,
We are currently in the process of launching new ccTLDs. We need to know how to handle this from a press release perspective.
Scenario: If we have a global press release, should we release a version for each one of our TLD's within the wires? Or how should this be handled.
Thank you,
Valerie MacDonald
-
I think most of the major media markets would have distribution in both, so there's a good possibility that the UK PRs would indeed "bleed."
-
Thank you Brian. I agree that one release per language should work.
We are launching for UK and AUS. If we have a press release that is UK specific, should we be using PR sites like Market wire and be confident that there wont be bleeding into other markets?
Thank you
-
Are the ccTLDs in countries of origin not in English? In that case I would absolutely spend the extra money to get each PR translated, and send to news outlets in the target language with the featured ccTLD.
But to save money, if they're monophone, I would bundle as many same-language TLDs into one press release. Also, imagine you're a news editor and you see this:
FOR IMMEDIATE RELEASE *** EXAMPLE.SE LAUNCHES
FOR IMMEDIATE RELEASE *** EXAMPLE.DE LAUNCHES
FOR IMMEDIATE RELEASE *** EXAMPLE.CZ LAUNCHES
FOR IMMEDIATE RELEASE *** EXAMPLE.CM LAUNCHESNothing will get you into the roundfile faster than such a barrage. Less is more. If there are multiple language audiences/recipients, that's different.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Does embedded content (from my site) help seo
hi i am creating a new accommodation site and will have some great videos on it (fly bys of local beaches and virtual tours of hotels etc). from an seo perspective i have two questions: 1. should i host on my own site or youtube/vimeo - its a new site but in the long run i want my site to get the credit 2. i will be giving the hotels the chance to embed and video content i have on their own sites. does this help my own seo juice and if so is there a particular way it should be done. there will be around 90 well established local hotels in total so figured it should add up.
Link Building | | neilhenderson0 -
Linking to press coverage, reciprocal links?
We have been generating decent online press coverage with links to our site thanks to our PR agency and I have been asked to link to the online coverage from our website in a 'press coverage' section. My question is would google consider links from our site to the online press coverage as reciprocal links? Thanks
Link Building | | gavinr
Gavin0 -
Backlinks From Press Releases - Should I Disavow Them?
About 2 months ago, I published a press release through PRWEB with a link back to my website of course. Now it must have been one of those morning where the coffee wasn't strong enough as my website already has a Penguin penalty I'm trying to get lifted. The intent wasn't to spam the web but rather to gain some traction in the business hosting world. Like I've said, the coffee must've been too weak that morning as it didn't even cross my mind to see if I could "nofollow" the links in the press release. I just hit the submit button... As I'm in the process of submitting a disavow links request to Google, I'm wondering if I should include the URLs to copies of those press releases? I mean, there's no way I can find all those links as it was submitted not long ago. Google and link tools will keep discovering other copies of the PR for months to come probably.
Link Building | | sbrault740 -
I have created 5 model specific blog sites which deliver links to my core site.
I post about 500 words of unique relevant content weekly to each model blog site. Each week, seo smartlinks delivers keyword anchor text links to my core site with a 3% keyword density. I have been doing this for 3 months and my core site traffic is stagnant or slightly down. Is this a good practice since its relevant content, or am I writing for nothing? Also, am I in danger of over optimized anchor text?
Link Building | | SEOQuest720 -
New Site Checklist - Links and Social Aspects
Hi I have a new site which launched around 6 weeks ago, new domain name with a partial keyword match on it, so its going to be a long process but one which I want to tred along the right path for long term results What I am looking for is a checklist if possible on sites that the site (which is a UK based home improvments company) should be listed on? The difficulty is because it can seem a boring subject (windows and doors) it makes it difficult to find authentic quality links, especially with no big budgets or pools of article writers I have registered against the likes of Brownbook, Yelp, Yell.com, Qype, Google Places covering the local aspect but what about the general external links Is it advisable to stay away from directory listings, blog comments, forum posts etc which is what a lot of the competition are doing (weatherseal .co.uk anglianhome .co.uk etc
Link Building | | ocelot0 -
Targeting high Page Authority sites vs high Pagerank sites for backlinks?
For many years I've been working on seo/backlinks for my website. When doing analysis in opensiteexplorer I notice that the highest listed backlinks for my site are sites with high page authority and domain authority, rather than pagerank. For example one of the highest backlinks for my website has page authority/domain authority of 72/96 but the site itself is only a PR2, while my other backlinks have PR4, 5, or 6 with lower page authority. For a while I've been trying to partner with websites for backlinks from high pagerank sites, as I've always believed this is the #1 metric in relaying link juice. But OSE's metrics seem to not follow that train of thought -- it believes page authority/domain authority is a more important measure. Is it? Should I change my strategy to try to partner with websites that have high page authority rather than focusing so much on pagerank?
Link Building | | DiamondJewelryEmpire0 -
Trying to get links to a pdp of an ecommerce site
hi all i am working for a ecommerce site doing seo and i am thinking of starting a blog for one of the brands im trying to rank for on the site and then have some links from the brandreview.co.uk/blog to the pdp page of the ecommerse site that im working for, is this a good way to go about things
Link Building | | Westernoriental0