How to Handle Press Releases for Multi National Sites
-
Hello Moz Community,
We are currently in the process of launching new ccTLDs. We need to know how to handle this from a press release perspective.
Scenario: If we have a global press release, should we release a version for each one of our TLD's within the wires? Or how should this be handled.
Thank you,
Valerie MacDonald
-
I think most of the major media markets would have distribution in both, so there's a good possibility that the UK PRs would indeed "bleed."
-
Thank you Brian. I agree that one release per language should work.
We are launching for UK and AUS. If we have a press release that is UK specific, should we be using PR sites like Market wire and be confident that there wont be bleeding into other markets?
Thank you
-
Are the ccTLDs in countries of origin not in English? In that case I would absolutely spend the extra money to get each PR translated, and send to news outlets in the target language with the featured ccTLD.
But to save money, if they're monophone, I would bundle as many same-language TLDs into one press release. Also, imagine you're a news editor and you see this:
FOR IMMEDIATE RELEASE *** EXAMPLE.SE LAUNCHES
FOR IMMEDIATE RELEASE *** EXAMPLE.DE LAUNCHES
FOR IMMEDIATE RELEASE *** EXAMPLE.CZ LAUNCHES
FOR IMMEDIATE RELEASE *** EXAMPLE.CM LAUNCHESNothing will get you into the roundfile faster than such a barrage. Less is more. If there are multiple language audiences/recipients, that's different.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Starting SEO For My E-commerce Site?
Hey guys, So I'm starting SEO for my e-commerce furniture store and I'm a little confused. Right now the only links I have are from sponsored posts. How do I get links from other sources? What other sources are there besides sponsored posts? I submitted my site to Dmoz.org and I was also going to submit it to the Yahoo directory. I have contacted a few personal home decor blogs but have not heard back from those people. Could someone steer me in the right direction. Thanks a ton!
Link Building | | The_Kiwi_Man0 -
My site keep loosing its serp? Need advice
Hello, my site keep losing the serp with the keyword "love messages" for the site www.secretlovemessages.com From May first week, the rank dropped from 3rd to 5th, then 5th to 9th and so on. Now the rank is 25th !!!! Mainly after penguin 2.0 update. Can any SEO expert give me a audit and advice on why thats happening to my site and how i can recover the serp again?
Link Building | | rimon_dxnx0 -
On-Page E-commerce Site Optimization
Hello everyone! Just started on a new job as in house SEO and PPC but it is also my first job as such, got little experience and for what I know the site needs a lot of work in terms of optimization. I would like to ask some help and some opinions about what I think should be done in order to rank higher because at the moment the highest ranking page doesn't go higher than the third page for general but high traffic volume keywords. All the titles tag are too long, some of them are up to 100 characters The meta tag isn't optimized properly to attract people and get clicks the content on the product pages is laid out badly and there aren't many keywords a lot of duplicate content there are little inbound links there isn't a section for content such as a news page, a blog or anything like that which makes link building even harder Here my challenges: Create well optimized product, category , subcategory pages to improve also the PPC landing pages Improve the rankings at least to get on the first page for general keywords Choose the right keywords to optimize the site for increase the number of inbound links. I also have to manage adwords and given my little experience I can't seem to prioritize things so any suggestions would be really appreciated. Also if you don't mind to take a look at the site and leave me comments on things that I should improve, I'd be grateful . The main problem also is the niche I work in is not the best, I know nothing about it which makes things worse. repsole.com Thank you for reading Oscar
Link Building | | PremioOscar0 -
What do you when the wrong site links to you?
In doing research of our backlink profile, I've found a couple dozen of links from off-topic websites linking to us. You see, our domain is Voices.com and tends to scoop up links from unrelated sites that are clearly trying to link to another site such as evp-voices.com or areavoices.com or dozens of others. What would you do? Ask the webmaster to remove them because they are completely unrelated? Or would you keep them if you believed they aren't causing any harm?
Link Building | | voicesdotcom0 -
Should you avoid links from infographic sites?
Suppose you have an interesting infographic that you are promoting. Should you be cautious about having it published on sites that only publish infographics? Do you think these sites pass any link value?
Link Building | | ProjectLabs0 -
Is it worth it to link to sites that link to you in guest posts?
Suppose you published a guest post on a quality site and you link to a previous guest post you have written for another site (which links to you). In theory you could send link juice to the page that links to you for a second order effect. Has anyone seen results from this tactic?
Link Building | | ProjectLabs0 -
Backllinks to our site but via redirect (still SEO helpful?)
Hi, A large website may link to us but via their internal redirect mechanism. So it would be somthing like this: [If you select the link, it eventually goes to our site but not from the original page. These links would be placed on lots of pages, but since they would all "pass through" the "redirect" page, it seems not as beneficial from an SEO perspective. Is this reasoning correct? Would google still follow the link and see where it ends up, even though it is via multiple pages? Ideally I'd prefer direct link but how much better is it than the redirect as listed above?](/redirect/rd?site=www.oursite.com/page&trackingparam=111111)
Link Building | | NicB10 -
Video on press releases
Can I use the same video (hosted on my website, static URL) for 2 completely unique press releases/articles)? Would this make it less unique although the subject on those to press releases would fall into the same category (travel) but will have different content?
Link Building | | echo10