Local listings squeeze out my SERP :-(
-
Buonjourno from 9 degrees C partly cloudy wetherby UK
Ive noticed website www.davidclick.com optimised for "York wedding photographer" has been squeezed off page 1 by local listings as illustrated here:http://i216.photobucket.com/albums/cc53/zymurgy_bucket/squeezed-out-by-local-listings_zpsd506cd71.jpg
But i do have a local listing and as good as any of the others that have squeezed the site out. So my question is please:
"Why has davidclick.com been pushed out of page 1 by a raft of local listings despite this site having a reasonably well optimised local site"?
Any insights welcome:)
Grazie Tanto,David
-
You are very welcome.
-
Big Thank you
-
Big Thank you
-
Hi David,
In addition to the typical citation sources (like those listed in the Search Engine Land article), there may be additional places you can list yourself that are specific to your niche. For example, a photographer's association site, or a truly local small directory in your town...things like that. Each vertical may have opportunities that aren't going to be listed in generic lists.
Nyagoslav Zhekov has been doing some interesting pieces on citations at his site. Check this out:
Looks like that piece might be a great fit for you!
-
Thank you so much for this But may i ask whats "Additional citation building" mean?
-
Buonjourno to you, David,
Local rankings take a ton of different factors into account - not only your own factors, but the factors of all of your competitors' as well. A strong local campaign typically involves:
-
Developing an awesome, locally-optimized website
-
Inclusion in the major local business indexes
-
Additional citation building
-
Review acquisition, over time
-
In competitive arenas, link building
That's just a quick rundown, but you have to take into account things like proximity to the centroid (how close are you to the center of business), web authority, and etc. Both organic and purely local factors all work together.
And, there is also the necessity of evaluating possible problems, such as duplicate or merged listings splitting your ranking power, lack of consistency in citations, penalties for over-optimization, Google bugs and etc.
All of these things need to be taken into account, so, as you can imagine, there isn't a simple answer to your question without a couple of hours of deep digging to discover your weaknesses and potential opportunities for improvement.
I recommend that you read:
http://support.google.com/places/bin/answer.py?hl=en&answer=107528
http://www.davidmihm.com/local-search-ranking-factors.shtml
http://searchengineland.com/top-50-citation-sources-for-uk-us-local-businesses-104938
That's a lot to read, but a good place to start in your investigation of your possible problems and areas of potential improvement. Hope this helps!
-
-
that's why its important to be in the local top 10 make sure your local listing connects to your website right....
Then build the citations... I think google is gonna push the local more and more
-
Thank you, good answer & yes i'll get the smiley icon scratched
-
If you use the mozbar, its domain auth is lower then any other result on the first page.
Few things on a side note, I personally would remove the from the title tag and also work out why your manual meta description is not being pulled through to the SE.
Idea: Maybe you could add social buttons to the galleries for each photo. Idea being people from the wedding like/share/tweet pictures they are in which generates exposure and social signals. Something I think would be very shareable.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Google adding text to SERP title which isn't relevant
Hi guys, I have a site with around 300 articles on it and these articles came from three old domains which were migrated during a Wordpress domain migration almost four months back. There The problem I'm having is that for quite a lot of the articles in the SERP, Google is adding '- Maine Coons' to the end of the title. One of our old domains was related to this breed of cat so at least in Google's eyes it must have something to do with this I guess. I've attached a screenshot that shows one such example. What's odd is a lot of the new content that has been created also has this suffix added and it doesn't show in any other search engine. So, it doesn't appear in other search engines and it's not coming from the article itself (proved also via developer tools inspecting the code). So, Google is adding it but as you can see in this example (there are many more) it has absolutely no relevance to the post. Has anyone seen this behavior or have any idea how to fix it? I've tried all kinds of things and have even hired SEO 'experts' that haven't been able to see any problems. Any clues? Thanks, Matt K71Y3P9
Technical SEO | | mattpettitt0 -
Product Images with organic results in SERP
Hey Mozzers, I've noticed that several of our product page results in Google have the product image associated with them. Today is the first day I've seen this. Does anyone know anything about these? Has Google put anything out about this? Here's a couple examples: http://content.screencast.com/users/Will_Swales/folders/Jing/media/08a16dcf-505e-443c-866d-fae6d805743e/2014-03-31_1031.png http://content.screencast.com/users/Will_Swales/folders/Jing/media/04972e7b-f6b2-4e78-ab11-95c52d69a200/2014-03-31_1056.png What's interesting is that they don't show for me when I use Chrome's Incognito mode. Any insights much appreciated! Will
Technical SEO | | evoNick4 -
Disavow file and backlinks listed in webmaster tools
Hi guys, I've sent a disavow file via webmaster tools. After that, should the backlinks from domains listed in that file disappear from the list of links to my website in webmaster tools? Or does webmaster tools show all the links, whether I've sent disavow file or not?
Technical SEO | | superseopl0 -
Good organic ranking/Poor local ranking
Hi, I am a local retailer with a physical store in a major US City. My website is very well ranked on major keywords related to my business from an organic result perspective (between 1st and 3rd spot). However, in terms of local results (google place), my website isn't even ranked (except for one specific long tail keyword). Anybody know why? Thank you so much for your help. This is driving me crazy:-)
Technical SEO | | larose370 -
Google local / Rich snippets in multiple locations
Hi All, Something i'm trying to understand about Google local but cant find precise info about what we are thinking of doing. We are located in City A, but also provide our services in almost every city in our country. We broker the service to branches that don't have their own local websites and want to take advantage of being listed in each city by marking up the address of each branch on each of our specific branch pages. All our pages are currently marked up using the physical company address. Would their be any issues marking up separate branch pages to the corresponding branch address, and then taking advantage of Local results in many areas around the country? In other words, Is it possible for a single website to mark up separate pages for different locations and take advantage of local results for each? Thanks in Advance Greg
Technical SEO | | AndreVanKets0 -
Different serps
Hi, I seem to be making progress in recovering from penguin/panda. (maybe) However I get vastly different results if I search google in different ways for example if I specify the geographic location as US (I am in the UK) for prom hairstyles ie http://www.google.com/search?q=prom+hairstyles&gl=us (which I believe gives the SERPs for the US or at least it used to) my site (prom-hairstyles.org) comes in at number two or sometimes on the second page. But if I just search google.com it comes in at 450 or so. My question is do you get the same and why such a big difference? Thanks, Ian
Technical SEO | | jwdl0 -
Remove unwanted map in SERP
My company is based in Brighton. We run courses in London. If you search 'london business writing' in Google UK, you get this: http://i39.tinypic.com/35me3qs.jpg Lolwut. Google is placing a link for a map to our Brighton offices beneath the second result. For a London-related keyword that links to a page for our London courses that contains an address for our London venue. We are registered on Google maps as being based in Brighton; we also have a map of our Brighton office on our contact page. But obviously, this is not relevant to this search. How do I get rid of this map for this keyword?
Technical SEO | | JacobFunnell0 -
What tools produce a complete list of all URLs for 301 redirects?
I am project managing the rebuild of a major corporate website and need to set up 301 redirects from the old pages to the new ones. The problem is that the old site sits on multiple CMS platforms so there is no way I can get a list of pages from the old CMS. Is there a good tool out there that will crawl through all the sites and produce a nice spreadsheet with all the URLs on it? Somebody mentioned Xenu but I have never used it. Any recommendations? Thanks -Adrian
Technical SEO | | Adrian_Kingwell0