Local listings squeeze out my SERP :-(
-
Buonjourno from 9 degrees C partly cloudy wetherby UK
Ive noticed website www.davidclick.com optimised for "York wedding photographer" has been squeezed off page 1 by local listings as illustrated here:http://i216.photobucket.com/albums/cc53/zymurgy_bucket/squeezed-out-by-local-listings_zpsd506cd71.jpg
But i do have a local listing and as good as any of the others that have squeezed the site out. So my question is please:
"Why has davidclick.com been pushed out of page 1 by a raft of local listings despite this site having a reasonably well optimised local site"?
Any insights welcome:)
Grazie Tanto,David
-
You are very welcome.
-
Big Thank you
-
Big Thank you
-
Hi David,
In addition to the typical citation sources (like those listed in the Search Engine Land article), there may be additional places you can list yourself that are specific to your niche. For example, a photographer's association site, or a truly local small directory in your town...things like that. Each vertical may have opportunities that aren't going to be listed in generic lists.
Nyagoslav Zhekov has been doing some interesting pieces on citations at his site. Check this out:
Looks like that piece might be a great fit for you!
-
Thank you so much for this But may i ask whats "Additional citation building" mean?
-
Buonjourno to you, David,
Local rankings take a ton of different factors into account - not only your own factors, but the factors of all of your competitors' as well. A strong local campaign typically involves:
-
Developing an awesome, locally-optimized website
-
Inclusion in the major local business indexes
-
Additional citation building
-
Review acquisition, over time
-
In competitive arenas, link building
That's just a quick rundown, but you have to take into account things like proximity to the centroid (how close are you to the center of business), web authority, and etc. Both organic and purely local factors all work together.
And, there is also the necessity of evaluating possible problems, such as duplicate or merged listings splitting your ranking power, lack of consistency in citations, penalties for over-optimization, Google bugs and etc.
All of these things need to be taken into account, so, as you can imagine, there isn't a simple answer to your question without a couple of hours of deep digging to discover your weaknesses and potential opportunities for improvement.
I recommend that you read:
http://support.google.com/places/bin/answer.py?hl=en&answer=107528
http://www.davidmihm.com/local-search-ranking-factors.shtml
http://searchengineland.com/top-50-citation-sources-for-uk-us-local-businesses-104938
That's a lot to read, but a good place to start in your investigation of your possible problems and areas of potential improvement. Hope this helps!
-
-
that's why its important to be in the local top 10 make sure your local listing connects to your website right....
Then build the citations... I think google is gonna push the local more and more
-
Thank you, good answer & yes i'll get the smiley icon scratched
-
If you use the mozbar, its domain auth is lower then any other result on the first page.
Few things on a side note, I personally would remove the from the title tag and also work out why your manual meta description is not being pulled through to the SE.
Idea: Maybe you could add social buttons to the galleries for each photo. Idea being people from the wedding like/share/tweet pictures they are in which generates exposure and social signals. Something I think would be very shareable.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Canonical question for cross-listed product listings
We have products that are listed across multiple categories. This results in muliple urls for the PDP, for example: mystore.com/shirts/shirt-101.html mystore.com/shirts/pink-shirts/shirt-101.html They make use of the canonical tag and point back to only one product listing url, however Google has indexed both urls in some cases. Has anyone else run up against this and does anyone have advice on how this should be handled?
Technical SEO | | LivDetrick0 -
How can I avoid duplicate brand name in the title serp?
Hello, How can I avoid duplicate brand name in the title serp? For example:
Technical SEO | | jh0sz
In this page: https://www.latam.com/es_cl/ The title setted is: <title>LATAM Airlines en Chile | Sitio Oficial</title>
But in the SERP show: LATAM Airlines en Chile | Sitio Oficial - LATAM.com Can I avoid LATAM.COM at the end of the title? Regards 8J3jEAX1 -
Could a dropdown list of products dilute the page content?
Hi all, On our site, due to the fact we only have some 120 or so products split across 5 different categories we have a dropdown menu that displays all of the products in the menu. Forgetting usability for a moment, my question is whether by having links to all of products appear on each and every page (because they are in the main menu), are we diluting the content on the page. For example, if I take a particular product - the main phrase I want that page to be discovered for is "perspex sheet". This phrase does appear in the H1, H2 and within the main description of the product - but, as mentioned, each of our pages has some 120+ internal links due to the menu which contain all sorts of product names that arent relevant to "perspex sheet". The Moz report does flag a Medium issue on every page due to the number of internal links. I don't know whether I'm making a fuss about nothing, or whether this does have some serious side effects. It's an eCommerce site so of course im nervous of making changes that could have an adverse affect on our rankings. I thought there used to be a tool on Moz that showed what phrases a page was optimised for but i can no longer find that tool. Any help would be greatly appreciated. Regards,
Technical SEO | | SimplyPlastic
Al0 -
Some Old date showing in SERP
I see some old date Jan 21 2013 showing up for some categories in Google search results. These are category pages and I do not see the date in view source. This is not a wordpress site or a blog page. We keep changing this page by removing/adding items so it is not outdated.
Technical SEO | | rbai0 -
Google lists eBay.au number one for vertical garden and their sellers are using my IMAGES
Is there anyway of getting Google to slap eBay with a loss of page rank ? eBay.au has number one position for vertical garden in google.com.au. (search 9000). Fair enough I suppose because they are delivering a huge range of vertical garden products BUT the sellers are using images for their products that are not showing their products. Most of the sellers are flogging China copies - and I mean these are really bad copies. But what angers me even more is some of their top sellers are using MY IMAGES. They have taken my images used on a UK website and have reused them in AUstralia. Sellers have even rebranded my images. GRRRRR Is there some international sin bin where I can name and shame? Does Google care about such matters?
Technical SEO | | GardenBeet0 -
Why is my site going from bad to worse in the SERPS?
I've been having issues ranking for the key word kayak fishing. At one point a few months ago I managed to get my site www.yakangler.com to page 2 but have since fallen back to page 20+. I thought it was because of keyword stuffing or over optimization so I made some tweaks to my home page and started to see a small daily rise but stopped at page 19. I have since slipped back to the top of page 24... What am I doing wrong? I don't employ any blackhat linking, I know I have some W3C validation errors on my home page "many caused by the facebook like button". Any ideas on how to improve my SERPS would be greatly appreciated. The most frustrating thing is comparing my site to the top Google searches for that key word... I should be doing fine definitely not page 24! Much gratitude in advance for any help you can offer!
Technical SEO | | mr_w0 -
Localized domains and duplicate content
Hey guys, In my company we are launching a new website and there's an issue it's been bothering me for a while. I'm sure you guys can help me out. I already have a website, let's say ABC.com I'm preparing a localized version of that website for the uk so we'll launch ABC.co.uk Basically the websites are going to be exactly the same with the difference of the homepage. They have a slightly different proposition. Using GeoIP I will redirect the UK traffic to ABC.co.uk and the rest of the traffic will still visit .com website. May google penalize this? The site itself it will be almost the same but the homepage. This may count as duplicate content even if I'm geo-targeting different regions so they will never overlap. Thanks in advance for you advice
Technical SEO | | fabrizzio0 -
What is the best strategy for franchise companies when building local sites?
Hi, if you represent a national franchise, I have noticed that Dominos and others do NOT use local websites for LOCAL SEO, rather they use their own MAMMOTH sites with a store locator for the local stores with a few NOT keyword rich pages with very basic information. However, for LOCAL SEO, I have been thinking that using e.g. Hyperfranchise.com for the main domain and then e.g. buckhead.hyperfranchise.com or buckheadhyperfrnachise.com would be better for LOCAL SEO including Yelp, FourSquare and more.It will take time to rank for all local sites, but is that not better in the end than having e.g. 6 pages of content that are "local" on the main site? However, I have not seen any of the big ones do that, but that might be because they are so entrenched in their own OLD system that might be ranking well anyway for their local franchisees? Any comments, ideas, suggestions?
Technical SEO | | yvonneq0