How to push negative product review sites down.
-
Hi Guys,
One of my respected clients have some issues with negative product review sites coming up when they search their brand name on google. So for an exmaple, when I search for Company Name on google, the 3rd and 4th results are angry customer reviews. This is harming my clients brand so bad.
My questions are,
1. What should I do to push these results down. I am happy to do pretty much ANYTHING to push these sites down.
2. I'm also thinking of doing a blog for this client for SEO purposes and wondering the pros and cons of having the blog as a subdomain vs subfolder. Which will help me to again, push the negative site links down.
Thanks
-
Thanks dan. True. Im gonna dig into social media.
-
Thanks Stacey. I should start with Social media sites. Good point you got there. And Im gonna get the marketing department to come up with some valuable press releases. Thanks again.
-
Sounds easier said than done but look at the reviews and try and build from them. Interact with the people who write the reviews and tell them you are looking to improve and you have done XY and Z to put things right.
It doesn't necessarily help get them moved down the rankings but if people click onto them they will see that you are being proactive about negative reviews and trying to build and learn from them and may give potential customers who look at these reviews a different mindset.
-
You should also grow your social media activity. Sites like Twitter, YouTube, Google+, Facebook and others will often have a higher authority than review sites. If you build your community up then these sites will often appear high on the results page when branded searches are performed. This will in turn push the negative reviews down.
Plus, it will help build up your online brand. Win-Win, right?
-
Hi There,
I have work on a lot of reputation management for my clients and negative reviews is an on-going battle. There are a few things you can do to improve things for your client.
The quickest and easiest way is to published fresh, relevant and current news about the brand. If you are distributing press releases or news stories through the right channels you will get great coverage. If possible ty to avoid the free publishing sites as many of them are are associated with other negative attributes. If you have a budget to work with I would recommend PRWeb, Marketwire or 24/7PressRelease wire.
I have successfully pushed negative reviews off page 1 in Google by using well writen, relevant and news-worthy press releases.
I have also had some good results with Google+, by linking google plus into the brands exposure Google will give a high ranking position for the Google+ brand page and even display images. I have found this diverts people away from negative reviews.
Has your client responded to the negative review? Offered a refund, apologised etc etc. Often a reviewer will remove the complaint etc if handled in the right way
Also, depending on your location (and local laws) some review sites will amend the title tag that shows up in a Google result to make is less 'nasty' to avoid a legal battle with the brand.
There are a lot of things that can assist with negative reviews - hope you find some of the above helpful
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Is introducing an article (first 300 words) then linking to the original on another site considered duplication?
I'm trying to figure out why my DA is so very low. Is introducing an article (first 300 words) then linking to the original on another site considered duplication? Here's the deal: I'm a freelance writer and a blogger. I link to the posts I sold from my blog to the website that posted it in the first place. In order to do so, I keep a few images and the first 300 words, which I post on my blog, then link ("In order to read the full article, click here") to the website that posted the whole article. Here's an example: http://www.continentscondiments.com/where-to-eat-in-paris/ Will my domain (continentscondiments.com) be penalized for that behavior?
Moz Pro | | cedriklizotte0 -
A keyword my site ranks on has recently dropped from no 2 to 51+ after weeks ranking high.
Any ideas? The full SERP analysis still puts it at no 2 so I'm quite confused
Moz Pro | | _leanneford0 -
How to fix overly dynamic URLs for Volusion site?
We're currently getting over 5439 pages with an 'overly dynamic URL' warning in our Moz scan. The site is run on Volusion. Is there a way to fix this seeming Volusion error?
Moz Pro | | Brandon_Clay0 -
Keyword research & how it's relevant to my site.
How do I know if I can compete on a particular keyword. Say the keyword analysis tool shows the keyword difficulty is 59%. How do I know what 59% means to my site, other than checking domain and page authority relative to my site (i.e. if sites in the top 10 are higher or lower authority than my site). Is there a way of showing what keyword difficulty percentage is a cut off point for my site? Thanks, Dan
Moz Pro | | dcostigan0 -
20000 site errors and 10000 pages crawled.
I have recently built an e-commerce website for the company I work at. Its built on opencart. Say for example we have a chair for sale. The url will be: www.domain.com/best-offers/cool-chair Thats fine, seomoz is crawling them all fine and reporting any errors under them url great. On each product listing we have several options and zoom options (allows the user to zoom in to the image to get a more detailed look). When a different zoom type is selected it adds on to the url, so for example: www.domain.com/best-offers/cool-chair?zoom=1 and there are 3 different zoom types. So effectively its taking for urls as different when in fact they are all one url. and Seomoz has interpreted it this way, and crawled 10000 pages(it thinks exist because of this) and thrown up 20000 errors. Does anyone have any idea how to solve this?
Moz Pro | | CompleteOffice0 -
How to handle crawl diagnostic errors for the same url. /products & /products/
I have copied on of the errors out of the crawl diagnostics report. Both /products and /products/ are returning an error, and both have pretty good domain authority so I feel like its hurting my site that these show up this way. Both urls create the same page, should I just setup a 301 on the /products with no slash or will that cause more harm... I am using the MODx cms system and that could have something to do with it. | Products | Datalight http://www.datalight.com/products 1 37 5 Products | Datalight http://www.datalight.com/products/ | 1 | 30 | 1 |
Moz Pro | | tjsherrill0 -
How to get seomoz to re-crawl a site?
I had a lot of duplicate content issues and have fixed all the other warnings. I want to check the site again.
Moz Pro | | adamzski0 -
It won't let me print the secon or third pages of site errors.
When I place the site errors page in pdf format it won't let me print the second or any of the other webpages containing content about my site. Does any one know why?
Moz Pro | | ibex0