How to push negative product review sites down.
-
Hi Guys,
One of my respected clients have some issues with negative product review sites coming up when they search their brand name on google. So for an exmaple, when I search for Company Name on google, the 3rd and 4th results are angry customer reviews. This is harming my clients brand so bad.
My questions are,
1. What should I do to push these results down. I am happy to do pretty much ANYTHING to push these sites down.
2. I'm also thinking of doing a blog for this client for SEO purposes and wondering the pros and cons of having the blog as a subdomain vs subfolder. Which will help me to again, push the negative site links down.
Thanks
-
Thanks dan. True. Im gonna dig into social media.
-
Thanks Stacey. I should start with Social media sites. Good point you got there. And Im gonna get the marketing department to come up with some valuable press releases. Thanks again.
-
Sounds easier said than done but look at the reviews and try and build from them. Interact with the people who write the reviews and tell them you are looking to improve and you have done XY and Z to put things right.
It doesn't necessarily help get them moved down the rankings but if people click onto them they will see that you are being proactive about negative reviews and trying to build and learn from them and may give potential customers who look at these reviews a different mindset.
-
You should also grow your social media activity. Sites like Twitter, YouTube, Google+, Facebook and others will often have a higher authority than review sites. If you build your community up then these sites will often appear high on the results page when branded searches are performed. This will in turn push the negative reviews down.
Plus, it will help build up your online brand. Win-Win, right?
-
Hi There,
I have work on a lot of reputation management for my clients and negative reviews is an on-going battle. There are a few things you can do to improve things for your client.
The quickest and easiest way is to published fresh, relevant and current news about the brand. If you are distributing press releases or news stories through the right channels you will get great coverage. If possible ty to avoid the free publishing sites as many of them are are associated with other negative attributes. If you have a budget to work with I would recommend PRWeb, Marketwire or 24/7PressRelease wire.
I have successfully pushed negative reviews off page 1 in Google by using well writen, relevant and news-worthy press releases.
I have also had some good results with Google+, by linking google plus into the brands exposure Google will give a high ranking position for the Google+ brand page and even display images. I have found this diverts people away from negative reviews.
Has your client responded to the negative review? Offered a refund, apologised etc etc. Often a reviewer will remove the complaint etc if handled in the right way
Also, depending on your location (and local laws) some review sites will amend the title tag that shows up in a Google result to make is less 'nasty' to avoid a legal battle with the brand.
There are a lot of things that can assist with negative reviews - hope you find some of the above helpful
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Duplicate content - Product Categories
Dears, I've use "Site Crawl" tool to find any SEO warnings, and I found 991 duplicated content. The problem is that the pages are not duplicated its all products category pages, please check this exmaple: This page: https://www.jobedu.com/en/shop/category/prints/Postcards/na/all-colors/all-size and this page: https://www.jobedu.com/en/shop/category/Accessories/keychain/na/all-colors/all-size It said its duplicated, and it's 991 pages! How to fix this this? what I can do?
Moz Pro | | jobedu0 -
How do you get your web site recrawled with Moz without waiting for a week?
My initial crawl was screwed up because of a no follow that needed to be removed. I would like Moz to recrawl the site right away so I can find any other errors.
Moz Pro | | Ron_McCabe0 -
Where is the crawl test tool located in this new site?
Hi there, Where is the crawl test tool located in this new moz site? Formerly it was, http://pro.seomoz.org/tools/crawl-test Hope you can help. Thanks:)
Moz Pro | | steveovens1 -
SEOmoz PRO: How to manage a Site with 2 languages on the same domain - without mixing up data?
I want to track a "rootdomain" that has two languages on it, the english version is in a subfolder /en/ 1. http://website.de
Moz Pro | | inlinear
2. http://website.de/en/ I want to manage and track each language-version isolated. So I will setup:
1. http://website.de as campaign DE - german
= as Root Domain
But as there are links to the /en/ Subfolder these data will also be included in all reports. And there is still no option in SEOmoz PRO to exclude folders or even urls.?! This will be bad when wanting a clear report of just one Language Version. 2. http://website.de/en as campaing EN - english
To track as "Subfolder" will not work beacause this option will only consider exactly this subfolder... So is there a way to see data just only for one language Version?0 -
Indexed sites
Hello I´m a newbie here on seomoz. My question is just simple but i need to be sure about that:Refering to the report which you can create in the "crawl diagnostic summary". Does the CSV export lists all and ONLY the URLS which are in the google index?If not: does a report is available where all and ONLY the URLS are listed which are in google index?Many thanks! Henrik
Moz Pro | | drgoodcat0 -
Looking for Advice on SEO for Minimilistic Site
Hi everyone, I found this site and it looks like a great place for us to start, we have just opened the doors to our new website fenwaymedia thats a dot co dot uk. Now Ihave tried to maintain the most minimilistic design throughout but I believe with this comes certain drawbacks - - - - S E O which is why i am here. My thought were that I would draw my clients from the Web Design, web Marketing & Blog page which I will starting in 3 hours be constantly updating. but Im not sure Im doing the right thing. I am trying to target Edinburgh, Scotland although we would take work from anywhere, if anyone could spare us a moment, I would greatly appreciate any help, tips or comments that might help us attain some visibility. Thanks in advance and thanks for looking. Kind regards, Craig
Moz Pro | | fenwaymedia0 -
Multi-languae site anda Campaigns
Hi, I need to optimize a multi-language site. It's an hotel chain website and has 4 languages. Each language version of the site must be optimize for a diferente Google Engine. The english version of the web must be optimized for Google United States, an so on. Do I need to create a new Campaign for each language? or can I use more than 4 Engines in one campaign. Thanks,
Moz Pro | | Dragut-Comunicacion0