How to track seo campaign success fully?
-
Hi All,
What are the best ways to track a seo campaign successfully, other or including Google Analytic?
-
Search metrics is very good - both for your own site / sites and also to have a clear view on the competition.
Search metrics in combination with the seomoz tool set and google analytics is a "deadly" ombination
-
Thanks eyepaq for the tools. However we are already using Raven, Moz and obviously WMT but its nice to know about the search metrics.
-
Main Key points success indicator in my opinion are:
-
goals and conversions (you can track those with google analytics)
-
rankings for keywords that you track and monitor (Web master tools, seomoz, raven, search metrics)
-
visibility in search (search metrics, xovi, sistrix.com)
Hope it helps.
-
-
It depends on how you define success? There are a variety of tools out there that use the Google AP. One that we are particular fond of is RavenTools, but for some companies Google Analytics can simply do it all.
Google Analytics has a variety of tools that can help you out, including:
- Setting Goals
- Setting Ecommerce Funnels,
- Adwords Support
- Tracking User Navigation.
- Custom Link Creator
You name it and Analytics will probably do it. So again, it depends on what your goal is with your SEO campaign. If it's to increase site traffic, maybe Analytics can help you or if you're simply monitoring the growth of keywords we would suggest something like Raventools.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Why am I trusting in MozRank and the other scores (from a part time SEO perspective)?
I'll jump right in. I look at the "Competitive Link Analysis" and I see that it says at the top "See the Top 5 contenders for each SEO ranking factor and compare it against the competition." I take them at their word that the 5 links they are displaying are what they think the 5 best links are. On my site they do alright, although my top 3 links are from the same domain, and I know that those links aren't really that great. But they are decent and whatever. The next two are good links. HOWEVER, the links for my competitors are in many cases CRAP. Yet Moz shows them as being the best link my competitor's have. Or at least in this analysis. For example, The number 1 link (supposedly) for a competitor of mine is a link from their own Pinterest page. They have 50 followers. I have personally dug up links they have that are 1000X better than this link. Links so much better that someone just using common sense and no training whatsoever would know that it is a better link. I do get valuable information from this site, but stuff like this makes me wonder if I'd be just fine without any of their link building tools and just going on my own. I do not trust their accuracy. And yes, I've read all the blogs about how they correlate to rankings... Am I missing something? I know you can't be perfect, but this stuff seems to be very poor information in some cases. I have been a member for a year roughly.
Competitive Research | | dellcos0 -
White branded website & SEO
Hi guys, We might have as a new project to create a white branded website for a big portal in our local market (which have a strongest domain than ours): the goal will be to reach their big mass of users and if possible, place this new site BEHIND us on the SERPs. Since the content of the new website will basically be the same, we are considering 2 solutions: to "noindex" the site on search engines, which is a "secure" way to not create ourself a competitor to allow the site to be indexed on search engines but using the "rel=canonical" strategy to not be affected by duplicate content penalties (For example, we plan to add rel='canonical' href='http://www.ourdomain.com/category1/product2' /> on their page http://newsubdomain.theirdomain.com/category1/product2) The main question is: can the white branded website rank better than our site even with the "canonical" strategy? (Of course we could "lower" the quality of the white-branded website pages to avoid that risk... but if somebody has better advices, we would be glad to hear them 😉 )
Competitive Research | | Kuantokusta0 -
SEO Keyword Research
Hi, We are SEO beginners so please bear with us! We are trying to promote "Web based Invoicing Software". The SEO company we have signed with offer us 5 keywords for the package we are on with them. They have suggested\offered us: 1. Invoicing Software - Fine
Competitive Research | | Studio33
2. Online Invoicing - Fine
3. Online Invoicing Software - Covered by 1 and 2
4. Small Business Invoicing Software - Covered by 1
5. Invoice Template - Fine. Will Invoice templateS be covered on this one too? My question is does number 3 cover number 1,2 & 4 anyway? If so I am thinking to not go for 1,2, & 4 just keep 3 and choose three other new keywords. Would this be a better strategy and "more for our money?" Or, keep 1 and 2 and lose 3 and 4, would that be a good option. So, in summary options are (all assuming keeping number 5) 1. Keep all
2. Keep 1 & 2 - Lose 3 & 4
3. Keep 3 - Lose 1,2 & 4 4. Any other combo you can suggest? Any advice welcomed Thanks nutnut0 -
Track Back Problems, please help!
Hi there The majority of website errors are trackback, similar to this? http://www.footballfriendsonline.com/transfer-gossip/trackback/11592555 I use the platform squarespace.com and not quiet sure how to resolve this error? Any help would be much appreciated for this seo ameuter! thanks
Competitive Research | | footballfriends0 -
Do I run several campaigns for different pages?
I have a letting agency in London. So I have two clients, Landlords and tenants. Do I run different campaigns targeting each one? Thanks in advance
Competitive Research | | Dan280 -
International SEO
My client just launched a german version of their site: English Version:
Competitive Research | | kchandler
www.domain.com/en/.... Germain Version:
www.domain.com/de/.... Is there a best practice to get the new section of the site indexed in www.google.de? Are you able to submit a different sitemap to each Google domain? How do you go about doing keyword research, its got to be different search trends than google.com, right? A am complete beginner when it comes to international SEO so any advice would be greatly appreciated! Regards - Kyle1 -
Starting SEO
Hi everyone, I am new to SEO basically learning as I go and trying to catch up on all of the information needed to successfully move a website up the search engine ranks. The website I am trying to optimize is www.luxurylifestylevacationhomes.com/. Right now I have determined which keywords I want to use, I have saturated them into the website in an organic way and have submitted the sites to various engines, also I have created a Facebook fan page which has 606 active monthly users in it's first month ( I don't know if that's a great number), as well as started writing a blog where I am putting links to the page in each relevant blog. My question has 3 parts 1. what else should I be doing to improve my ranking? 2. how do I find quality relevant websites that want to link exchange? 3. What is the best way to really get volume/ quality links to a relatively unknown site?Any advice or Ideas help and are very appreciated. Thanks
Competitive Research | | Future130 -
SEO Struggles
Hey everyone, I am a web programmer and have been fooling around with SEO for about a year now and just started to get pretty serious about it so I signed up for SEOmoz. We just launched our new site about 4 months ago (http://www.cincinnatiwebtec.com) and Google just started ranking us about a month ago. I believe we have done everything right with H1 tags, H2 tags, Title tags, alt tags, inbound links, url structure, etc. but yet we still can't even seem to get to the 1st or 2nd page of Google for "Cincinnati Web Design". I know it's going to be a competitive keyword because the people fighting for it are the SEO experts, but if you were to compare a person on page 2 or 3 to us, some of them have nothing to do with Cincinnati web design and I highly doubt they even bother with SEO, but yet they are ranked higher than us. i.e. http://www.hollandadvertising.com/ - the only place I see Cincinnati is the address at the bottom and they have only 30 inbound links according to yahoo. On top of that, they are an advertising firm, not a web design firm! I was wondering if you guys would take a look at our site above and offer some suggestions. Do you think we are spreading the keywords too thin? I mean I just can't think of why a company like the Holland Advertising example above would rank higher than us. We clearly have a more SEO optimized site, more inbound links, more quality links, 0 errors, 0 warnings, etc. I am just at a loss. Hope you guys can help. Thanks guys, Chris
Competitive Research | | Cincinnati_WebTec0