Minor SEO for Yahoo and Bing
-
Over the past year, we have completely optimized one of the sites we manage for Google (removed bad links, reduced keyword count, etc) and we are doing great for Google organic traffic. However, in the process we have seen a steady decline in Yahoo organic traffic and Bing organic traffic. Enough so that I am looking for suggestions for quick fixes that aren't going to interfere with the Google optimizations that we made. Do you have any suggestions?
Thanks for your help!
-
The algorithm on all search engines is going to be a black box to SEO's. The best we can do is run experiments and extrapolate theories from the data. When I've tried to look into this specific subject, I never found any really good, trust-worthy reports on how exactly the Yahoo or Bing algorithms are different than Google. If someone else can show this, I would be stoked and owe them a beer.
That being said my impression is that the Google algorithm is more advanced and more tricky than the other two. If my assumption is correct, it could be that your process of removing links that Google finds questionable is hurting your rankings in the other engines that don't detect bad links as good as Google.
What you should focus on is what all the engines undoubtedly value in common:
-
Links from high quality sites that are relevant to your page
-
Creating content that people share, spend time on, and don't bounce off from.
Vague and cliche, I realize, but old tired truths usually are.
-
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
SEO + Structured Data for Metered Paywall
I have a site that will have 90% of the content behind a metered paywall. So all content is accessible in a metered way. All users who aren't logged in will have access to 3 articles (of any kind) in a 30 day period. If they try to access more in a 30 day period they will hit a paywall. I was reading this article here on how to handle structured data with Google for content behind a paywall: https://www.searchenginejournal.com/paywalls-seo-strategy/311359/However, the content is not ALWAYS behind a paywall, since it is metered. So if a new user comes to the site, they can see the article (regardless of what it is). Is there a different way to handle content that will be SOMETIMES behind a paywall bc of a metered strategy? Theoretically I want 100% of the content indexed and accessible in SERPs, it will just be accessible depending on the user's history (cookies) with the site. I hope that makes sense.
Technical SEO | | triveraseo0 -
Why does Bing bot crawl so aggressively?
We observer that the Bing bot is crawling our site very aggressively. We set Bing's crawl control so that it should not crawl us during heavy traffic hours, but that did not change a thing. Does anyone have the problem and even better a solution?
Technical SEO | | Roverandom1 -
Site Category structure detrimental to SEO?
Hi Guys, I am hoping that you may be able to help with an internal debate on whether our currently category structuring could be damaging from an SEO point of view. Our site sells t shirts primarily and as such we have a large product base of around 7000+ products. Our category structure currently works like so: Mens/T-Shirts/Movie&TV/TV/ Which I think is fairly typical, though this where it gets interesting, within this end category of "/TV/" there are around 120 categories that are used from a filtration point of view to contain items for each specific show etc, IE Mens/T-Shirts/Movie&TV/TV/Breaking_Bad, Mens/T-Shirts/Movie&TV/TV/Game_of_Thrones. The vast majority of these categories have between 1 and 3 products within them and the rest higher. Multiply this by the large amount of categories that we have on site and these end level "Band Title" categories amount to around 13,000+ categories in the directory. If at this point we put the filtration element aside, what is the communities opinion of the benefits or drawbacks of having the category structure like this? Thanks in advance for any feedback.
Technical SEO | | timsilver0 -
Changing URLs for SEO
Hi, Currently we have a page, /business, but we have shifted our strategy to optimize for this page for the keyword "enterprise" instead of "business". The page authority of this page is 18 and our domain authority is 35. I've already updated content and title tags to more of an enterprise focus. Would it be wise to move the page to /enterprise and create a 301 redirect from /business to /enterprise? Or is this too risky from an SEO standpoint? Thanks!
Technical SEO | | mikekeeper0 -
Mobile and hidden content - Any issue for SEO?
In reference to mobile - am I walking a fine SEO line when it comes to hidden content on mobile? On the responsive variations of sites we are working on some content is hidden (that displays on the desktop version of the site) so that pages on mobile can display correctly. Is this negative for SEO? Appreciate any feedback Cheers.
Technical SEO | | Oxfordcomma0 -
Seo template for new website
I am revamping my website (www.UltimateBasicTraining.com). It's going to be major and I am concerned about the potential traffic loss since over 60% of my overall traffic comes from organic search results in the military basic training area. Are there any good SEO website templates I can start from? I see a lot out there but would prefer the advice of professionals. Thanks
Technical SEO | | TheVolkinator0 -
SEO advice when making a mobile site
Hi there, I'm current working on a site that is optimized for SEO and doing quite well in the rankings. We have noticed a big increase in mobile users to the site (mainly iOS and Android), so we have no started planning a mobile site as well. Do you guys have any recommendations we should keep in mind before we get started? One thing I'm still not sure of is whether we should aim to preserve all urls and cloak the pages (show mobile version to iOS and Android, and desktop version to everyone else) OR make a separate site for the mobile version (mobile.domain.com)? Would either solution affect the other? Regards,
Technical SEO | | KennethDreyer
Kenneth0 -
ECommerce Platform Switch and SEO Loss
Hi - We're switching eCommerce platforms, and naturally we're worried about losing organic search ranking. From what I've read on the message boards, I understand it's important to try to minimize as many 301 redirects as possible. Here's my problem: Our Product URLs are like this (ex: http://www.stupid.com/fun/TOLMG.html). On the new platform, URLs cannot contain capital letters. 😞 According to the new eCommerce platform's design team: "Google and other search engines do not see that as a change in URL, they are not case sensitive and will not affect search listings" How accurate is this? And how come on our current platform, if I use an all lowercase URL, it get a 401? (ex: http://www.stupid.com/fun/tolmg.html) Will we be fine switching our Product URLs to lowercase on the new platform? One thing also to note: Our Category URLs will remain the same. Are there any other areas of a typical eCommerce store that I should avoid changing URLs if I want to prevent SEO loss? Thanks! -Justin
Technical SEO | | JustinStupid0