Another Footer Links question
-
I have reposted this as a new question as I posted in an old 'Answered' question but not had a reply.
Footer links
We have generated new business from links that we have on client sites linking back to us. The new client will call/email us saying "we see you did example.com website, which we like, would you mind quoting for a redesign our website". Without that link we may never have got that new piece of business.
We always ask the client if we can place on link on their website and they all say ok. We don't do this for purely for SEO. The only thing we have done previously is to include the link in the footer of every page on the client site, which we are now in the process of changing to being only the client home page.
With that in mind, is the following ok to do?
-
Place text/image link in footer of client home page
-
Link to be "nofollow" which goes to specific page on our own website e.g. oursite.com/portfolio/clientname.php
-
on oursite.com/portfolio/clientname.php page we link back to client's home page, again this would be a "nofollow"
-
-
i would make the long tail list based on your keyword research and have the main keyword in there
-
Irving, thanks for clarifying.
On our site we have portfolio pages for each client and that is what we will link to from the client's home page, so each link back will be a unique url and not a link back to our home page.
Regarding long tail link what kind of wording would you recommend / suggest, something like 'Website for Client Company designed by My Company'?
-
Thomas, I haven't had any negative feedback, this is more to do with getting things done appropriately and one thing we are acutely aware of is that the footer links back to us are on every client page which we are busy reviewing/correcting. This question is kind of the next step, to make sure what we are doing does/will not penalise the client site but still helps us a little
Like I said in my initial question we do get referrals from client sites because of the link we have in the footer.
-
Relevancy is better but not necessary. More importantly is that the site is quality, not penalized, not selling links and the link is not sitewide.
Also I would not use your main keyword term for link building - use a different long tail on each site and point to internal URLs and not your homepage if you have appropriate landing pages. Have the link in content if possible.
The only question I would have though, is if this is for traffic, why would it bring any volume of qualified traffic to your site if it's not the same niche?
-
I honestly would be careful a little bit about putting links in the footer. Now I know there's a lot of debate have regarding this question. Google does look at some of it as spamy if I recall correctly one penguin came out one of the things mentioned was Web agencies were hit when they placed their URL in the footer of the websites they made.
I would obviously use text in the footer so somebody can highlight it and either Google or copy and paste. Definitely agree with Irving do not use a photograph as you would have to link in that format For it to be effective simply write your name not in the link format.
If the customer does something relevant to what your company does then I would ask them for the link. And ask it to be placed somewhere in the body as a thank you or reference. Those would be ideals obviously the footer of course is still all right.
Have you been getting negative feedback from Google regarding using links in this fashion?
They would definitely not counted as much because like you said you're not in the same wheelhouse.
I hope I've been of some help,
Thomas
-
Thanks Irving. Is it ok to dofollow from client site homepage to our site even if client's site content is not relevant to our own e.g. different business sectors?
-
If you want to do this for SEO then link dofollow on their homepage only and use text not an image.
If it's for traffic then put it globally on the site (since you never know what page a user is coming in on) and nofollow the link.
Nofollow the links on your your own sites client page.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
About Link Earning?
I own an e-commerce store and I am get started with my SEO strategy. I know content is extremely important when it comes to link building, however for an e-commerce store what can I do as far as content. So far my only idea is blog posts. It's a furniture store so videos are really hard to do. The blog posts relate to home decor and interior design. My question is if people are going to be linking to my blog, will this help my website rank for product terms? The blog is part of the website, websitename.com/blog.
Link Building | | The_Kiwi_Man0 -
Link building strategy - my weak link!
Please help me understand link building. I've read the articles on Moz, but they seem vague to me. Specific questions: 1. How do I get my webpage on good quality sites? 2. Guest blogging? Good or not? 3. What about when people pick up one of our blog stories and publish it on their site with a link back? Is that bad now because it is duplicate content??? 4. Forum posts with a link in the signature? Good or not? 5. Directories - I get it that these are no longer good... are they severely negative? Should I take them down. 6. PR - Looks like this is bad... right??? 7. Youtube - any value? 8. Pinterst, LinkedIn, Twitter, Facebook, Instagram? Any value to backlinks here? 9. What about sites like redit? 10. Anything else I should consider?
Link Building | | CalicoKitty20000 -
Link Building
I noticed another SEO builds backlinks (tons) on a social media profile that then has a link to his client's site. Another site he builds backlinks are a bitly account that 301's to the clients account. Why would you do this? Is it that you can build links indiscriminately to build a page up in PR to 3-4-5 PR, then pass that higher PR to your site (safe). Is that PR building method better than placing 100's of smaller PR links on your site? It seems logical that if you passed in a tremendous amount of juice to juice a site up to PR4, you won't make your main site PR4 by JUST that link. You would need to build a lot of PR4 sites to make your site PR4. Why not just put all the backlinks on the main page instead of building up secondary social profiles etc... Please reveal this secret. I know a lot of SEOs are using this method. Help 🙂
Link Building | | JML11790 -
A backlinks question
Hi all Could do with a second opinion on this one if anyone has a moment please. Recent Google updates have targeted overally optimised backlink profiles as they are clearly for seo purposes and not natural. The question I have is how does this relate to an ecommerce website? If I sell 'blue 1980 aged cheese' (I know nothing about cheese so perhaps not the best example!!) and I have a url on my shop domain.com/store/blue-1980-aged-cheese with the product name as the page title along with the domain name. If I were to get backlinks pointing to this page using the anchor of 'blue 1980 aged cheese' (and other variations of that, blue cheese, aged blue cheese etc) would this be considered to be too optimised? Given the page is about this item then surely it could be considered natural that people link using the product name, as well as using the site name and the domain url Any thoughts please Thanks, Carl
Link Building | | GrumpyCarl0 -
Is a no-follow link/sponsored link a good editorial link?
Ok maybe this is a dumb question. I really need some better, more quality backlinks pointing to my site. There is a site that has domain authority of 72, page rank 5 that is offering me a sponsored blog post. Do sponsored posts count as a good editorial link? Also what if they are no-follow (and how would I find out ahead of time), does that still give me link juice?
Link Building | | tutugirl0 -
"Activating" Links - Do External Links Have to Be Clicked On to Really Have Value?
I heard an SEO talk about the concept of "activating" a link - meaning that if an external link to your site exists, but google doesn't detect that it has gotten any actual clicks, they will significantly discount or ignore the value of the link. Obviously between Chrome, toolbars, and GA, google does have a lot of ways to detect whether a link has gotten clicks. What is the SEOmoz take on this issue?
Link Building | | kbrake0 -
Changing links
Hi guys i wanted you views on changing the anchor text of links. I have quality links coming in but with year terms such as 2012 in there, if i want to change them all to 2013 for example would it be badly seen by Google? I cant say i feel comfortable about doing it but they are my links and are related to our products. Any advice much appreciated.
Link Building | | pauledwards0 -
Does linking to a subdomain give link juice to the main domain?
I have a few domains that I'm going to use for link building, will the link juice from the sub domains transfer to the main domain?
Link Building | | Vsky0