Outreach person different than guest post write
-
Hello,
For a current client of mine, the person doing the outreach (me) and the person who is going to write the guest post (expert) are different people.
Also, the expert doesn't want their real name published. They're going to use their first and middle name instead of first and last.
How do I taylor my outreach and link building to accommodate the above two facts?
BTW: The expert's picture is on the site if that helps, in an "Ask the Expert" menu tab
Thanks
-
Well with Schema you would be telling the Search Engine a bunch of detailed information about you the site and the product. You can use many different ways.
-
Thanks. I know what Schema Markup is, I'd have to study it to do it. What should I be doing with schema markup?
-
Make sure that all of your content pieces include REL="Author" or a simple about the author with a link to her Google Plus Page. Are you familiar with Schema Markup?
-
Because of all of your responses I talked to the client and she's willing to use her real name. Thanks for helping to make that clear.
How do you reference the expert in the outreach? Do I put a link to her "about the author" page in the outreach footer?
-
At our agency we run outreach programs and are very clear who we represent and are very open to the person on the other end and 99% of the time they are fine with the scenario as it's understood that real, clean organic outreach is an immense job that should be handled by experts, which is usually not the client. So that part is OK.
The whole anonymous thing rubs me a bit wrong only because if you are anyone trying to show credibility usually you want your expertise out their as industries look for thought leaders to build communities around. I understand wanting privacy but really..are the Paparazzi gonna show up at your door for the blog post you wrote? I think their privacy is safe all in all.
-
Sorry, I didn't see where you mentioned privacy but that's fair.
-
I get the privacy concerns... as I mentioned, if they've developed this expertise using a pen name or pseudonym, then I have no issue with it. But if their expertise is tied to their real name, and they're going to write under a different name, then that expertise might not be as strong.
-
What if they just want to use a pen name to protect their privacy? Hard to remember with modern life being so exposed and annotated but there are lots of people that prefer to remain anonymous.
So long as the persona is well developed, I wouldn't have a problem with it given the content was high quality.
-
As someone who receives pitches for guest posts, here are the two distinct reactions that came to mind when I read this:
- It doesn't bother me that someone else is doing the outreach, as long as they're representing things correctly. I've received pitches along the lines of "I'm contacting you on behalf of..." and it doesn't bug me at all.
- It seems really weird that an expert wouldn't use their real name. Expertise is very closely linked with credibility, and I can't help but wonder "what do they have to hide?" The exception here is if this person grained their expertise while doing business or otherwise acting under a pseudonym... it's not that one can't become an expert without their real name, but it's the fact that if they became recognized as an expert using their real name, the shift to using a different name seems funky.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Does posting links in comments on Linkedin count as blackhat?
Hello, I noticed a competitor site has started writing a post on linkedin and then adding the link to the article they are referencing in the comments section. I started to dig into this and came up with this useful post https://growthrocks.com/blog/linkedin-abtest-link-in-comment/ to me that all screams black hat, spamming and scamming... What does the Moz Community think? Sincere thanks for feedback and I hope you're safe - wherever you are... Rhiannon
Social Media | | rhiannondavies1 -
Should I be worried about a duplicate content issues between LinkedIn and my blog posts?
I sometimes take my original LinkedIn post and repost it to my blog. Since Google indexes LinkedIn posts, is there any need to worry about duplicate content issues? Or will Google recognize the common author/ownership?
Social Media | | CQMarketing1 -
How can I have mistaken identity Facebook work history removed from uncooperative person's profile?
My client, a cosmetic surgeon in Lynnwood, WA was attacked earlier today on Facebook by the supposed ex-wife of a cosmetic surgeon in Arizona with whom they have no association. The other practice has a name that is close, but there is absolutely no relationship between the two. We promptly removed the comments from my client's wall and images and blocked the person who posted them. Unfortunately she has posted in her work history on her own page that she works for my client's practice and blocking her has not removed my client's name, logo or fb link from her page. This poster's comments are so tragic and bizarre I'm honestly not sure she is a real person, though the doctor she mentions in her posts does appear to have a real practice in AZ. I could not find a way to report to Facebook that she did not in fact work for my client at any time. I have so far had no response from her to my request to remove it from her About page and due to the bizarre nature of the comments, I don't well trust she'll follow through. How can I have this erroneous work history removed from this person's profile page? Facebook FAQ offered no answers. Thank you.
Social Media | | Sharla0 -
Difference between Google+ Followers and Website +1's?
Very sorry if this has been covered multiple times already… I can't find the answer anywhere… This is a basic question: Is there a difference between someone giving my website a +1 and being counted as a follower on my Google+ page? I run a website and a Google+ page for my brand, and these two things are linked. When someone clicks on the +1 button on my site, does that show up in the count that someone sees in the red box in the upper right corner of my Google+ page? And, when someone comes to my Google+ page and adds me to a circle, is that the same as them clicking the +1 button on my site? Or are these two entirely different things? I feel like the terms are used interchangeably, but I'm not sure if it's because they really are two different things, or if they're really the same.I ask because, when I look at my company's Google+ page, it says "+300" in the upper right, but when I see my website come up in an AdWords ad, it says "[Company Name] has 240 followers on Google+"... Why are these numbers not the same?Thank you!Scott
Social Media | | ScottShrum0 -
Blog posts copied to Facebook or Linked? Any Duplicate Content Issues?
I wasnt able to find any good answers on this. I have two separate ecommerce websites, one with a top level blog. (www.xyz.com/blog) and different website with a subdomain blog (blog.xyz.com)***note on the subdomain blog, although it links to our website. You cannot directly shop from it. Until i can make some sort of scraper, its what I have to work with. For quite some time now I have been copying the blog posts and re-creating them on facebook as a Note. Using the same anchor text/links on facebook as my blog post. Part of the issue is that I want the facebook pages to have some content and not just links. Both get 2-3 updates per week, 1 of those being a blog re-post. Does anyone know if google or bing considers this duplicate content? Should I simply link directly to the blog everytime, as a best practice? Any insight on this would be great. Thanks!
Social Media | | Southbay_Carnivorous_Plants0 -
Is it okay to have different gmail ids for Google plus and Google webmaster tools?
It was good until I have had this new website where Google plus has got an active account but under different id and the site has got its analytics and webmaster tools account set under another id. If I simply verify the site, will it be able to track authorship and social signals? Your opinions, help and guidance will be appreciated
Social Media | | SunitaBiddu0 -
Is it possible to add more than 1 author for a post?
for example if me and 2 co-workers of mine worked on a post, is it possible to add 3 rel=author of our google plus's?
Social Media | | Ouzan0 -
Tools for Automating Facebook Posts?
Hey Mozzers, We're revamping our social media campaign, and I'm looking for a tool that will allow me to schedules social media posts (Facebook specifically) in advance, so I'll only have to knock them out once a week. A cursory Google search has provided me with some options (HootSuite, etc) but I'd love to hear from people who actually use these services. What's your social media automation tool of choice, and how has it worked out for you? Thanks!
Social Media | | ClarityVentures0