Outreach person different than guest post write
-
Hello,
For a current client of mine, the person doing the outreach (me) and the person who is going to write the guest post (expert) are different people.
Also, the expert doesn't want their real name published. They're going to use their first and middle name instead of first and last.
How do I taylor my outreach and link building to accommodate the above two facts?
BTW: The expert's picture is on the site if that helps, in an "Ask the Expert" menu tab
Thanks
-
Well with Schema you would be telling the Search Engine a bunch of detailed information about you the site and the product. You can use many different ways.
-
Thanks. I know what Schema Markup is, I'd have to study it to do it. What should I be doing with schema markup?
-
Make sure that all of your content pieces include REL="Author" or a simple about the author with a link to her Google Plus Page. Are you familiar with Schema Markup?
-
Because of all of your responses I talked to the client and she's willing to use her real name. Thanks for helping to make that clear.
How do you reference the expert in the outreach? Do I put a link to her "about the author" page in the outreach footer?
-
At our agency we run outreach programs and are very clear who we represent and are very open to the person on the other end and 99% of the time they are fine with the scenario as it's understood that real, clean organic outreach is an immense job that should be handled by experts, which is usually not the client. So that part is OK.
The whole anonymous thing rubs me a bit wrong only because if you are anyone trying to show credibility usually you want your expertise out their as industries look for thought leaders to build communities around. I understand wanting privacy but really..are the Paparazzi gonna show up at your door for the blog post you wrote? I think their privacy is safe all in all.
-
Sorry, I didn't see where you mentioned privacy but that's fair.
-
I get the privacy concerns... as I mentioned, if they've developed this expertise using a pen name or pseudonym, then I have no issue with it. But if their expertise is tied to their real name, and they're going to write under a different name, then that expertise might not be as strong.
-
What if they just want to use a pen name to protect their privacy? Hard to remember with modern life being so exposed and annotated but there are lots of people that prefer to remain anonymous.
So long as the persona is well developed, I wouldn't have a problem with it given the content was high quality.
-
As someone who receives pitches for guest posts, here are the two distinct reactions that came to mind when I read this:
- It doesn't bother me that someone else is doing the outreach, as long as they're representing things correctly. I've received pitches along the lines of "I'm contacting you on behalf of..." and it doesn't bug me at all.
- It seems really weird that an expert wouldn't use their real name. Expertise is very closely linked with credibility, and I can't help but wonder "what do they have to hide?" The exception here is if this person grained their expertise while doing business or otherwise acting under a pseudonym... it's not that one can't become an expert without their real name, but it's the fact that if they became recognized as an expert using their real name, the shift to using a different name seems funky.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Does posting links in comments on Linkedin count as blackhat?
Hello, I noticed a competitor site has started writing a post on linkedin and then adding the link to the article they are referencing in the comments section. I started to dig into this and came up with this useful post https://growthrocks.com/blog/linkedin-abtest-link-in-comment/ to me that all screams black hat, spamming and scamming... What does the Moz Community think? Sincere thanks for feedback and I hope you're safe - wherever you are... Rhiannon
Social Media | | rhiannondavies1 -
Promoting our blog posts. Effective ways and planning.
Hi Guys. I work for TOAD diaries, we make personalised journals and diaries. So we've taken a dive into blogging recently to help with brand awareness/ loyalty and increase traffic to our site. We don't have much of a social media following. So I'd like to know about other effective ways to promote them. The advice seems to range from extremely obvious and generic on the one hand i.e) post it to your Facebook, twitter etc, to seriously in depth, using a multitude of tools I've never heard of. I mean it's pretty overwhelming 😕 So I'd like to focus down on 5 or 10 ways I can 'get it out there' effectively. Any thoughts? What are the essential tools/ techniques/ jobs I should be doing? Etc etc. Note on our blogs: They are very different from one another, so far we've done how to make an origami boat and paper vs digital: part 1. We're also working on a time management piece at the moment. So they're all to do with paper, stationery, organisation, planning ect. But like I say each blog post is quite varied. Thus the target market varies too. Also, do let me know what you think to the blog posts 🙂 Any area's we can improve upon? Cheers guys. Isaac.
Social Media | | isaac6630 -
Why doesn't our product images show up in our Google Plus post?
When we post links to product pages onto our Google Plus account, the image never shows up in the post. Only the name of the product and our domain name appears. Has anyone experienced this problem or have ideas on how to fix? 8nCbk8A
Social Media | | znotes1 -
Content Marketing - what to post on their facebook page
Hello, I'm doing content marketing for an article that is helpful in our industry. When I'm building a relationship with a website, on Facebook I first like their page. Then, I'm liking and sharing a couple of recent posts that stand out and are related to our site. Should I read their recent blog posts and comment on their facebook page thanking them that what I read was helpful while posting a link to their blog post? Or should I post something else on their facebook page? Or should I not post on someone else's facebook page? Thanks.
Social Media | | BobGW0 -
I have 3 different niches - Should I create 3 different Social Profiles/hubs?
So I have 3 completely different niches. As in B2B vs. B2C, as well as markets that are not related whatsoever. Unless your grandmother that likes to sew, just so happens to also love to demolish giant buildings (lol, I never thought about how polar opposite my niches were until I re-read that sentence). Anyways, I guess the company should also have profiles/hubs, but what about for Outreach? I feel like outreach should be done by a personal profile, since outreach is all about networking and building relationships. Any direction/help/tips here? Thanks everyone, Tyler A.
Social Media | | TylerAbernethy0 -
Personal & Business Google+ Pages - which gives SEO juice?
Hi i set up a personal Google+ page and added a business page for my website www.over50choices.co.uk. The business page is linked to my site, but my personal profile "James Price" has the authorship and my blog, youtube, twitter accounts for over50choices linked to it - do i need to link all these accounts to my Google+ business page to get maximum SEO juice or will my personal page get picked up? Do i need to transfer all the social accounts to my business profille - help!? Thanks James
Social Media | | AshShep11 -
What to Post on Facebook for maximum traffic/likes
Hello, I am just now starting on my facebook page for my personal development coaching website. Here it is: http://www.facebook.com/pages/Bob-Weikel-Associates/217292791620485 I have to be careful not to spam my collegues and friends with like requests. How do I get started gaining relevant traffic and likes?
Social Media | | BobGW0 -
Why is FailBlog allowed to make 2,000 dollars a day posting OTHER PEOPLE's videos?
So if FailBlog makes about 2 grand a day in YouTube revenue for posting other people's videos, then why can't someone just make their own FailBlog? In other words, someone could simply download all of FailBlog's videos, and remove their logo, and publish the videos on youtube as their own. Afterall, FailBlog doesn't own the videos anyway. Neither YouTube nor FailBlog seems keen on vetting videos - to see the rightful owner. Yet they are happy to both profit from videos of ambiguous ownership. Or, even, unambigous ownership. e.g. its obvious failblog doesnt own this media http://www.youtube.com/watch?v=BNQLmHKlmiE
Social Media | | anthony-3054420