How Google Adwords Can Impact SEO Ranking ?
-
Hi SEO Gurus, I have a question.
How Google Adwords Can Impact SEO Ranking ?
Positive , negative or neutral impact?I will appreciate if you will provide detailed answer
Thank you for your time
webdeal
-
I'm also wondering at the confident boasts in the various responses...
I actually came to this page because I have the same question "How Google Adwords Can Impact SEO Ranking ?" My interest came up as I was looking at the "landing page experience" part of the Quality Score.
The section on Google's support page (https://support.google.com/adwords/answer/2404197) seems to imply that Google crawls and checks/indexes the landingpage to score it. I'm wondering if these pages are added to your indexed pages as reported in Webmaster Tools? Is Google taking this page into account for organic results? If the page was already indexed for SEO, does this 'second' scan impact the your SEO performance of the page. Or if the page is for SEA only; how do you prevent it from being indexed for organic results?
-
Google wants there to be a completely fair way to bid on keywords that you are not SEO-perfect for. CPC can be used as a general indicator for competitiveness of the industry, but it's not directly considered when ranking.
-
I'm amazed at the confidence on this post. Why wouldn't Google use quality score on CPC keywords as a factor in organic results for the targeted page? It's real-world input from actual people via click-through rate.
-
The roi value of doing ppc for seo is often not their. Most ppc is sales targeted and that doesnt help seo which is what others where trying to say.
My comment was just saying that at times if you know what your doing it can help seo but its not cheap and often not worth it.
-
Correct
In short - Yes it could help seo but not because google favors ppc - Targeted traffic to quality materia can l= links and shares
-
Dana,
I can understand your point....but David Konigsberg his answer below, says that the Adwords can help....His point is valuable too.
I am confused...
Dmitriy
-
Basically you want to say that the Adwords can be a "tool" for improving link sharing ....
-
I totally agree with you Naina....although I don't practice what I preach,yet. I firmly believe that it is in your own (or your clent's) best interest, for both cost and results, to create completely separate pages for PPC and for organic SEO.
-
AdWords can improve SEO if you are sending traffic to your guides and link bait which gets links and shares
-
I totally agree with you and have seen the same thing myself.
The other positive aspect of running PPC ads is that it increases your exposure (both search and display), and leads to a rise in branded searches. Branded searches, like direct traffic, often convert pretty nicely, and helps to send more signals to Google that you're a brand and should the lovely treatment they often provide to brands. So I do think there are residual benefits to ppc advertising for SEO.
-
I have noticed a very strange thing through my research for around two months. It is that Adwords can harm your normal SEO if you are not playing it intelligent. Let me tell you what I did to find it out.
I took a website and started Adwords campaign with it. Soon I noticed that the main keywords of the campaign did not have good Quality Scores. I tried and tested with multiple Ad Texts, increased the budget, and changed keywords' match cases. It worked as it normally does with Adwords campaign, but did not bring the Quality Score past 5.
I now took the different approach, I started optimizing the landing page. Optimized page load time, images, links and various other things. Brought the page load time to 3 seconds - it was indeed impressive. But, it did not do much with the quality scores, it was around 7 now.
Finally, I started working with landing page keyword placements. Many changes, not frequent, i took at least 4 days to makes changes. Now, I placed keywords in all areas, it was not overly done. But yes, it was more than the usual density. I was aware that it could make the page invite Penguin. But, to my surprise, the quality score on ads lifted up to 9 and even 10 on many keywords. it was great as I was now paying less for each keyword on Adwords. But, you know what! It was caught by Penguin finally. It was to happen, I knew it.
Now see, while an overly optimized page started doing well with Google's Paid search - Adwords, it fell a prey to Penguin in Organic searches.
What I learned? I learned not to use your existing website page as Adwords landing page. Create new ones for Adwords separately.
So to your question, Adwords do not help SEO, rather it harms it.
Thanks
-
BOTTOM LINE: Adwords has NO effect on Ranking.
You can use Adwords to find better converting keywords and THEN target those keywords in SEO.
-
I agree completely with Marie. However, I do think that Google Adwords ads can have a positive impact on how much revenue your good organic rankings produce. In terms of dominating Page 1 results, if you have good organic ranking (say, in the top 5) and you also have excellent paid placement (in the top 3 od paid ads), and you are ranking for images, and you are ranking for videos, and you are ranking in Google shopping....all of this is going to have a collective effect.
If you have that kind of presence, you are bound to gain aggregate value for your organic listings because, if you are marketing well, your traffic will go up, click-through rate will go up and your conversion rate will go up. I firmly believe that if you are improving those things, your rankings will improve also.
That being said, PPC, if it's really well done, can augment your results and could possibly have a residual effect that does benefit your SEO
One other consideration is that any advertising you do, whether it's PPC or print or radio or TV ads, it augments Direct traffic. Direct traffic, in my mind is the golden ticket. Anyone directly typing your URL into their search bar is already your friend. If you can increase your direct traffic pool via PPC, then it's worth every penny.
Hope this is helpful!
Dana
P.S. My statements are based on years of observation. When we've advertised on Google Adwords our visits from organic and direct traffic increased. When we didn't, it decreased....Keep in mind, this was for keywords for which we ranked on the same page for organic and paid results. Sounds like fuel for a future blog post for me!
-
Adwords really don't have any effect on your site's rankings at all. The links that come from the ads are nofollowed.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
URL no longer ranks after redesign, everything was done by the book. Can someone plz help?
Hey Mozzers, After a redesign of our site we have a huge problem with 1 particular URL. We can't understand what is wrong with it. Our site was redesigned about 3 weeks ago everything was done to make sure the process was smooth. Content on the new url was exactly the same as before, title tags and meta descriptions were copy pasted, 301 redirects were set up. Our site has 47 pages and all other pages are still ranking the same way as they used to before the update but this one url has just dropped from serps or once a while is appearing on 2nd, 3rd pages. URL in question is: https://dcacar.com/dulles-limo-service/ We are a MOZ pro client and have the data on where this url was ranking prior to the update. Keywords it ranked for #1position on page one- some examples ( car service to dulles, car service to iad, dulles airport limo service) and many more. The only thing that has changed was the url the old url was https://www.dcacar.com/dulles-limo-service.html After the new design we got rid of the ".html" on all our urls, the funny thing is that all our 46 urls were updated the same way but only this url is experiencing this problem. Google search console shows that url is indexed and on Google but sometimes it does not show up on serps. Can anyone please help? 20% of our business comes from this url and we are loosing real money everyday and I can't figure out was is wrong with it. Thanks all, Davit
Intermediate & Advanced SEO | | Davit19850 -
Home Page Disappears From Google - But Rest of Site Still Ranked
As title suggests we are running into a serious issue of the home page disapearing from Google search results whilst the rest of the site still remains. We search for it naturally cannot find a trace, then use a "site:" command in Google and still the home page does not come up. We go into web masters and inspect the home page and even Google states that the page is indexable. We then run the "Request Indexing" and the site comes back on Google. This is having a damaging affect and we would like to understand why this issue is happening. Please note this is not happening on just one of our sites but has happened to three which are all located on the same server. One of our brand which has the issue is: www.henweekends.co.uk
Intermediate & Advanced SEO | | JH_OffLimits0 -
Rankings dropped 71% in Google and 65% on Mobile
My rankings just tanked big time. The only problems are #1 Canonical Tags #2 Missing H-1 Tags, #3 URL too long. Are these high priority items now? I just lost a ton of page one rankings after very high rankings for the past 6 years.
Intermediate & Advanced SEO | | Boodreaux0 -
Google's form for "Small sites that should rank better" | Any experiences or results?
Back in August of 2013 Google created a form that allowed people to submit small websites that "should be ranking better in Google". There is more info about it in this article http://www.seroundtable.com/google-small-site-survey-17295.html Has anybody used it? Any experiences or results you can share? *private message if you do not want to share publicly...
Intermediate & Advanced SEO | | GregB1230 -
Homepage not ranking in Google AU, but ranking in Google UK?
Hey everyone, My homepage has not been ranking for it's primary keyword in Google Australia for many months now. Yesterday when I was using a UK Proxy and searching via Google UK I found my homepage/primary keyword ranked on page 8 in the UK. Now in Australia my website ranks on page 6 but it's for other pages on my website (and it always changes from different page to page). Previously my page was popping up at the bottom of page 1 and page 2. I've been trying many things and waiting weeks to see if it had any impact for over 4 months but I'm pretty lost for ideas now. Especially after what I saw yesterday in Google UK. I'd be very grateful if someone has had the same experience of suggestions and what I should try doing. I did a small audit on my page and because the site is focused on one product and features the primary keyword I took steps to try and fix the issue. I did the following: I noticed the developer had added H1 tags to many places on the homepage so I removed them all to make sure I wasn't getting an over optimization penalty. Cleaned up some of my links because I was not sure if this was the issue (I've never had a warning within Google webmaster tools) Changed the title tags/h tags on secondary pages not to feature the primary keyword as much Made some pages 'noindex' to try and see if this would take away the emphases on the secondary pages Resubmitted by XML sitemaps to Google Just recently claimed a local listings place in Google (still need to verify) and fixed up citations of my address/phone numbers etc (However it's not a local business - sells Australia wide) Added some new backlinks from AU sites (only a handful though) The only other option I can think of is to replace the name of the product on secondary pages to a different appreciation to make sure that the keyword isn't featured there. Some other notes on the site: When site do a 'site:url' search my homepage comes up at the top The site sometimes ranked for a secondary keyword on the front page in specific locations in Australia (but goes to a localised City page). I've noindexed these as a test to see if something with localisation is messing it around. I do have links from AU but I do have links from .com and wherever else. Any tips, advice, would be fantastic. Thanks
Intermediate & Advanced SEO | | AdaptDigital0 -
How can I rank a national site for local terms
Hi All I have a website that covers all parts of the UK and I wish to be found for terms such as "car for sale London" "car for sale Manchester" and so on. In the past I have created separate landing pages for each town and city but with the quality score of a page becoming more of a ranking factor it is hard to make 300 + town pages interesting and useful. Is it best practice to do what I am doing and improve the quality of each of the pages or would I be better off removing the old pages and using some other technique to rank for the local searches? Thanks for your help
Intermediate & Advanced SEO | | MotoringSEO0 -
Why my blog ranks poorly on Google ?
Hi 🙂 I need help for my blog, my blog http://www.dota2club.com/ for many keywords it is not in first 50 results on google. What am i doing wrong ? Can you tell me what errors / mistakes i have made and what can i do to improve my blog ? Thank you !!!
Intermediate & Advanced SEO | | wolfinjo0 -
List Your Top 3 SEO Strategies to Get Your Rankings Back
Hey guys, can you list your top 3 strategies (what you've been focused on - SEO) to get your rankings back, or rank well in general, in Panda. Don't be vague saying link building...we all know that, what type of link building specifically, for example. Thanks
Intermediate & Advanced SEO | | PaulDylan0