How Google Adwords Can Impact SEO Ranking ?
-
Hi SEO Gurus, I have a question.
How Google Adwords Can Impact SEO Ranking ?
Positive , negative or neutral impact?I will appreciate if you will provide detailed answer
Thank you for your time
webdeal
-
I'm also wondering at the confident boasts in the various responses...
I actually came to this page because I have the same question "How Google Adwords Can Impact SEO Ranking ?" My interest came up as I was looking at the "landing page experience" part of the Quality Score.
The section on Google's support page (https://support.google.com/adwords/answer/2404197) seems to imply that Google crawls and checks/indexes the landingpage to score it. I'm wondering if these pages are added to your indexed pages as reported in Webmaster Tools? Is Google taking this page into account for organic results? If the page was already indexed for SEO, does this 'second' scan impact the your SEO performance of the page. Or if the page is for SEA only; how do you prevent it from being indexed for organic results?
-
Google wants there to be a completely fair way to bid on keywords that you are not SEO-perfect for. CPC can be used as a general indicator for competitiveness of the industry, but it's not directly considered when ranking.
-
I'm amazed at the confidence on this post. Why wouldn't Google use quality score on CPC keywords as a factor in organic results for the targeted page? It's real-world input from actual people via click-through rate.
-
The roi value of doing ppc for seo is often not their. Most ppc is sales targeted and that doesnt help seo which is what others where trying to say.
My comment was just saying that at times if you know what your doing it can help seo but its not cheap and often not worth it.
-
Correct
In short - Yes it could help seo but not because google favors ppc - Targeted traffic to quality materia can l= links and shares
-
Dana,
I can understand your point....but David Konigsberg his answer below, says that the Adwords can help....His point is valuable too.
I am confused...
Dmitriy
-
Basically you want to say that the Adwords can be a "tool" for improving link sharing ....
-
I totally agree with you Naina....although I don't practice what I preach,yet. I firmly believe that it is in your own (or your clent's) best interest, for both cost and results, to create completely separate pages for PPC and for organic SEO.
-
AdWords can improve SEO if you are sending traffic to your guides and link bait which gets links and shares
-
I totally agree with you and have seen the same thing myself.
The other positive aspect of running PPC ads is that it increases your exposure (both search and display), and leads to a rise in branded searches. Branded searches, like direct traffic, often convert pretty nicely, and helps to send more signals to Google that you're a brand and should the lovely treatment they often provide to brands. So I do think there are residual benefits to ppc advertising for SEO.
-
I have noticed a very strange thing through my research for around two months. It is that Adwords can harm your normal SEO if you are not playing it intelligent. Let me tell you what I did to find it out.
I took a website and started Adwords campaign with it. Soon I noticed that the main keywords of the campaign did not have good Quality Scores. I tried and tested with multiple Ad Texts, increased the budget, and changed keywords' match cases. It worked as it normally does with Adwords campaign, but did not bring the Quality Score past 5.
I now took the different approach, I started optimizing the landing page. Optimized page load time, images, links and various other things. Brought the page load time to 3 seconds - it was indeed impressive. But, it did not do much with the quality scores, it was around 7 now.
Finally, I started working with landing page keyword placements. Many changes, not frequent, i took at least 4 days to makes changes. Now, I placed keywords in all areas, it was not overly done. But yes, it was more than the usual density. I was aware that it could make the page invite Penguin. But, to my surprise, the quality score on ads lifted up to 9 and even 10 on many keywords. it was great as I was now paying less for each keyword on Adwords. But, you know what! It was caught by Penguin finally. It was to happen, I knew it.
Now see, while an overly optimized page started doing well with Google's Paid search - Adwords, it fell a prey to Penguin in Organic searches.
What I learned? I learned not to use your existing website page as Adwords landing page. Create new ones for Adwords separately.
So to your question, Adwords do not help SEO, rather it harms it.
Thanks
-
BOTTOM LINE: Adwords has NO effect on Ranking.
You can use Adwords to find better converting keywords and THEN target those keywords in SEO.
-
I agree completely with Marie. However, I do think that Google Adwords ads can have a positive impact on how much revenue your good organic rankings produce. In terms of dominating Page 1 results, if you have good organic ranking (say, in the top 5) and you also have excellent paid placement (in the top 3 od paid ads), and you are ranking for images, and you are ranking for videos, and you are ranking in Google shopping....all of this is going to have a collective effect.
If you have that kind of presence, you are bound to gain aggregate value for your organic listings because, if you are marketing well, your traffic will go up, click-through rate will go up and your conversion rate will go up. I firmly believe that if you are improving those things, your rankings will improve also.
That being said, PPC, if it's really well done, can augment your results and could possibly have a residual effect that does benefit your SEO
One other consideration is that any advertising you do, whether it's PPC or print or radio or TV ads, it augments Direct traffic. Direct traffic, in my mind is the golden ticket. Anyone directly typing your URL into their search bar is already your friend. If you can increase your direct traffic pool via PPC, then it's worth every penny.
Hope this is helpful!
Dana
P.S. My statements are based on years of observation. When we've advertised on Google Adwords our visits from organic and direct traffic increased. When we didn't, it decreased....Keep in mind, this was for keywords for which we ranked on the same page for organic and paid results. Sounds like fuel for a future blog post for me!
-
Adwords really don't have any effect on your site's rankings at all. The links that come from the ads are nofollowed.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Top-10 ranked site dropping in/out of Google index?
I work for a company that makes an important product in a category. The company has a website (www.company.org); the product is at www.company.org/product. We recently (early May) redesigned and rearchitected the product site for SEO purposes. The company site talks about the category a bit (imagine the Colgate site; it talks about "toothpaste" a bit). The blog (blog.company.org/product) also talks about the category quite a bit (and links to the company site of course). The product is a major product in the category, among the top 3. The site and blog have been around for 15+ years. The site has appx. a billion backlinks, most branded links to the product. It's in the top 50 highest ranked sites among all sites on the internet in the ahrefs rank index. Imagine you are searching for our product category, "category". If you search for "category" in Bing today, my company's site is the 3rd result, and it's the 1st result from a company that makes a product in this category. If you search for "category" in Google today, our site is not in the top 150 results. In fact, the site keeps dropping out of Google's index. (See attached for what that looks like in the search console.) What might cause a site to jump from "ranked in top 10" to "not ranked" in Google -- back and forth every couple of days? Penalties? Our recent (early May) site rearchitecture? We're not making giant, index-shifting changes every day. wE0Bn
Intermediate & Advanced SEO | | hoosteeno0 -
Prioritise a page in Google/why is a well-optimised page not ranking
Hello I'm new to Moz Forums and was wondering if anyone out there could help with a query. My client has an ecommerce site selling a range of pet products, most of which have multiple items in the range for difference size animals i.e. [Product name] for small dog
Intermediate & Advanced SEO | | LauraSorrelle
[Product name] for medium dog
[Product name] for large dog
[Product name] for extra large dog I've got some really great rankings (top 3) for many keyword searches such as
'[product name] for dogs'
'[product name]' But these rankings are for individual product pages, meaning the user is taken to a small dog product page when they might have a large dog or visa versa. I felt it would be better for the users (and for conversions and bounce rates), if there was a group page which showed all products in the range which I could target keywords '[product name]', '[product name] for dogs'. The page would link through the the individual product pages. I created some group pages in autumn last year to trial this and, although they are well-optimised (score of 98 on Moz's optimisation tool), they are not ranking well. They are indexed, but way down the SERPs. The same group page format has been used for the PPC campaign and the difference to the retention/conversion of visitors is significant. Why are my group pages not ranking? Is it because my client's site already has good rankings for the target term and Google does not want to show another page of the site and muddy results?
Is there a way to prioritise the group page in Google's eyes? Or bring it to Google's attention? Any suggestions/advice welcome. Thanks in advance Laura0 -
Silo not ranking for main silo page - what can I do?
Hi everyone, I set up a silo for my page http://werkzeug-kasten.com/ . Unfortunately only the silos inner pages rank very good. These are for example http://werkzeug-kasten.com/suchmaschinenoptimierung-seo-freiburg/keyword-analyse/ for "Keywordanalyse SEO Freiburg" <a>http://werkzeug-kasten.com/suchmaschinenoptimierung-seo-freiburg/onpage-seo/</a> for "Onpage SEO Freiburg" ... but the silos main page <a>http://werkzeug-kasten.com/suchmaschinenoptimierung-seo-freiburg/</a> does not rank for "SEO Freiburg". Do you have any idea why that might be? Cheers, Marc
Intermediate & Advanced SEO | | RWW0 -
Is it possible to rank in google mexico when you don't have a local site?
Hello, someone is asking me why we don't rank in google mexico search engine. I mentioned we don't have a google mexico site, but have a USA site, so we may rank, but not as well as if we had the mexico site. IS there anyway to improve rankings or tips? THanks! Laura Robinson
Intermediate & Advanced SEO | | lauramrobinson321 -
Why is a poor optimized url ranked first on Google ?
Hi there, I've been working in SEO for more than five years and I'm always telling clients about the more than 200 factors that influence rankings, but sometimes I meet several urls or websites who haven't optimized their pages nor built links and still appear first. This is the case of the keyword "Escorts en Tenerife" in google.es. If you search that keyword in google.es you'll find this url: escortislacanarias.com... (I don't want to give them a link). My question is why the heck this url is ranking first on Google for that keyword if the url isn't optmized, the page content isn't optimized and hasn't got many or valuable incoming links? Do an on page grader to that url regarding that keyword an it gets an F !!! So there is no correlation between better optimization and good rankings.
Intermediate & Advanced SEO | | Tintanus0 -
Video SEO for Google
I was wondering what the prime factors were to make something rank for a video on Google. Does anyone have any suggestions? I think that length may be important, but I don't know what the ideal run time is. Hypothetically for local SEO, would I be better off doing a tag like "Mercedes Buffalo NY" or do individual tags of "Mercedes" and "Buffalo" Thanks!
Intermediate & Advanced SEO | | oomdomarketing0 -
Updated My Business Profiles & Still Not Ranking in Local SEO... What Next?
I have used Get Listed and a few other services to update my profiles for my company Health Care Associates (its a home health care agency). http:healthcareassociates.net. I have added pictures, categories, descriptions, key words, etc. and it doesn't seem to help. We are still not ranking in the search engines for "home care grand rapids", "home health care" etc. What else can I do to optimize the local search? Todd
Intermediate & Advanced SEO | | t1kuslik0 -
Can Google read my backlink in Javascript??
Hi SeoMoz community! I have a software product, which our clients implement onto their websites. It is like a pop up box. I know that backlinks are very important for SEO ranking, and I really want to give our clients 2 options of product: 1. you can get the free/cheaper option if you use the code which has a keyworded backlink to our site on it 2. you can pay small fee if you don't want to use the version with a link to our site on it Now, the problem is that the product is written entirely in Javascript, and I don't think that Google crawls this, do they? Is there a way around this? Thanks for your help!
Intermediate & Advanced SEO | | qdigi0