Guest bloggers on your own site
-
I know this has been possibly asked before however. is there any benefit for Guest bloggers to write on my website? Will it have any impact on my rankings? I do guest post on other sites and I know this helps my site.
-
Thanks for all the comments. Its made it a lot clearer. Strategic seems to be the best fit. I have been letting one or two random posts on my site. This will now stop.
-
The best guest authors are generally people who have a message to get out or a story to tell. They provide the best content and the message/story is their sole motivation. They want it on your site for visibility, nothing more. They contact you personally and not through a PR company, publicist, marketing group or other type of promoter.
-
If you have an appropriate strategic vision for your blog's content and the guest bloggers are helping you achieve that, it's good. If their posts take your content in uncontrolled, undesired directions, it's it's bad.
Work out a strategic vision for your blog by coordinating what you want it to accomplish for you with how much time/resources you want to put towards it. The narrower the better if your only putting up one post a week, or so. I'd suggest that, although Facebook advertising, SEO, and web design posts are certainly complementary, that your focus is a bit broad for it to be able to gain traction as a destination for readers, or to build community, or to get elicit engagement in worthwhile amounts.
Narrowing down the focus of your blog to a single, supremely niche area of expertise will certainly limit the audience it appeals to (which is why you want to be sure that you've worked out an appropriate strategic vision for the blog that coincides with your niche) but you'll get more engagement out of it and that engagement is ultimately what's going to provide the your site with what you were looking or out of you blog in the first place--some oomph for your domain and your brand.
So anyway, back to the guest blogger. Once you engage with the community of bloggers in the micro-niche you ultimately decide on you'll have a clear understanding of the value their guest posts will bring to your site and a greater sense of responsibility to write even better guest posts for them.
-
If you find high quality guest bloggers this will be helping your website for sure.
Having an external writing about something in which is considered an expert may lead his followers to read your site, you may also use the rel=author to show his g+ thumbnail under you listing so you'll achieve a good ctr boost.
However this depends on how strict are you in choosing who's writing in your website.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Www and non www site
We have 2 sites one with and one without www - http://forrestwilliamssolicitors.com/ The www site has no content and just re directs to the non www site. I have added some links to the site but stupidly have split them between the 2 sites so I am assuming that the links to the www site are a waste? There aren't many to be fair so I may be able to just simply go back to the link and change it but do I need to? Also could someone explain in simple terms what the difference between the 2 sites is and why we need both! Many thanks
Link Building | | stevewilliams0 -
Is healthygallbladder.com a spammy site?
Hello Moz Community! We're getting many back links with random anchor text (completely irrelevant) from a website called healthygallbladder.com and various subdomains under that domain. Has anyone else come across this website? I can't seem to load the pages at all. It always comes up with a bandwidth exceeded message.
Link Building | | SylviaH0 -
Alt text from an external site
We have a relevant external website that is linking to our site through an image. What ideally should the alt text of this image be? Should it just be non-commercial as generally advised with the anchor text of an external link? Or should it include where suitable relevant keywords? Keen to know people's thoughts here! Thanks.
Link Building | | Gavo0 -
How do you handle a large site with a very high DA?
I am looking at working with a site that has a DA of 93, they competitors have a DA of 90, 91, 92. Any insights to the struggles I might face with a site like this?
Link Building | | LesleyPaone0 -
How to do SEO for a social networking site?
Howdy SEOmoz fans, We are about to launch an educational social networking site. We have planned a lot of good strategies for offline and online marketing. Coming to SEO, how we can do search engine optimization effectively for our social networking site. The home page will be sign up page and there wont be any content in it. It would be great if you can suggest us prefect SEO tactics for our site. Thank you.
Link Building | | jjv0 -
How can see the total # of links to my site?
WMT shows only top 1000 domains that have links to my site. Where or how I can see the total number of domains or links pointing to my site ? Thank you
Link Building | | orion680 -
Why is it that so few of my inlinks appear in site explorer?
For instance, Manta, yellow pages, even google and yahoo directories - why do they not appear in site explorer, and is there a better way to determine who is linking to my site?
Link Building | | ScottM0