Guest bloggers on your own site
-
I know this has been possibly asked before however. is there any benefit for Guest bloggers to write on my website? Will it have any impact on my rankings? I do guest post on other sites and I know this helps my site.
-
Thanks for all the comments. Its made it a lot clearer. Strategic seems to be the best fit. I have been letting one or two random posts on my site. This will now stop.
-
The best guest authors are generally people who have a message to get out or a story to tell. They provide the best content and the message/story is their sole motivation. They want it on your site for visibility, nothing more. They contact you personally and not through a PR company, publicist, marketing group or other type of promoter.
-
If you have an appropriate strategic vision for your blog's content and the guest bloggers are helping you achieve that, it's good. If their posts take your content in uncontrolled, undesired directions, it's it's bad.
Work out a strategic vision for your blog by coordinating what you want it to accomplish for you with how much time/resources you want to put towards it. The narrower the better if your only putting up one post a week, or so. I'd suggest that, although Facebook advertising, SEO, and web design posts are certainly complementary, that your focus is a bit broad for it to be able to gain traction as a destination for readers, or to build community, or to get elicit engagement in worthwhile amounts.
Narrowing down the focus of your blog to a single, supremely niche area of expertise will certainly limit the audience it appeals to (which is why you want to be sure that you've worked out an appropriate strategic vision for the blog that coincides with your niche) but you'll get more engagement out of it and that engagement is ultimately what's going to provide the your site with what you were looking or out of you blog in the first place--some oomph for your domain and your brand.
So anyway, back to the guest blogger. Once you engage with the community of bloggers in the micro-niche you ultimately decide on you'll have a clear understanding of the value their guest posts will bring to your site and a greater sense of responsibility to write even better guest posts for them.
-
If you find high quality guest bloggers this will be helping your website for sure.
Having an external writing about something in which is considered an expert may lead his followers to read your site, you may also use the rel=author to show his g+ thumbnail under you listing so you'll achieve a good ctr boost.
However this depends on how strict are you in choosing who's writing in your website.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Should I work with current site or start a new site with more keywords?
I have been working with my site for some time. Sadly, I am moving lower and lower in ranking. I am wondering if I should just transfer my site to a new URL (this time including keywords). I don't understand the whole disavow link thing. I hired someone about 2 years ago, when I lost my ranking due to malicious software. Well, it turns out that, she submitted my link to weird sites that I don't even know what they are. It is like sites with thousands of websites just listed. Things have never been half of what they were and I am really just growing frustrated. I understand that having an a URL for awhile is helpful, but I appear to have lost many of my good linking sites. Any thoughts?
Link Building | | tiffany11030 -
Bought links from sites with target keyword in their URL
One of my rivals in a competitive field (real estate) has done this deliberately and extensively -- it accounts for about 2/3 of his inbound links. Result: he's now #1. How strong a ranking factor is keywords in source URL - ie, how easy is it to beat with other ranking factors?
Link Building | | Jeepster0 -
Links from flash site completely useless?
From a link building perspective, is a link from a site that's completely flash any good? Can google crawl flash sites at all, or it a waste of time trying to get a link from a flash site?
Link Building | | eunaneunan0 -
Quick way to extract nofollow sites
Hi all Is there a tool available to quickly detemrine nofollow from follow sites as part of a link building campaign? At the moment I am just referring to the source codes of each identified site Cheers
Link Building | | simonsw0 -
Strengthening my personal coaching site
Hello, My domain for my personal coaching site is my name bobweikel(dot)com and I think this is weak for all of my keywords, but I'm sticking with it. What's some of the easiest way I could gain strength with national keywords so that people will pursue phone coaching with me, terms like nlp coach wealth and success coach wealth coach personal coach life coach I know that these are varying greatly in competitiveness. Thanks!
Link Building | | BobGW0 -
What is the Best Way to Site Structure My New Content?
I am about to start adding some serious content to my site in hopes of providing more info to my visitors and to build organic traffic. I am looking for the best structure and places to put my inbound links. My website is tradethink.com and we specialize in trading systems for the commodities markets. I am going to be adding content about the particular commodities markets we follow; gold, soybeans, crude oil, etc. From my research I see it is best to place as many inbound links as possible to the content pages. On the other hand I see that it is important for the site to be user friendly and not have to much link clutter on the home page. I have a few options. Lets use "gold trading" instance. 1. Have individual links on the home page and most other internal pages that link directly to tradethink.com/gold-trading.html (lots of link clutter, but best SEO?). Problem is that I am doing this for like thirty pages and would have an additional thirty links on all of my pages. A possible work around is to place these individual links at the bottom of my pages. 2. Have home page and other internal pages link to tradethink.com/trading/ (just 1 link to add to each page), with the individual link still going to tradethink.com/gold-trading.html. Here I am adding a folder "/trading/" to place all of the links in, but when you click on the link inside the trading folder it goes to tradethink.com/gold-trading.html and bypasses the /trading/ folder to get better SEO, shorter url? 3. Have home page and other internal pages link to /trading/, with the individual link going to /trading /gold-trading.html This seems the proper way, but am I giving up link juice by going to trading/gold-trading.html vs #2 above going direct to /gold-trading Any advise/questions appreciated.
Link Building | | trader2470 -
How to Add Content to a Product-Focused Site
I recently took over management of the SEO work for the following site: http://www.grovercorp.com/rings-and-seals/. I want to do link building, but don't have a ton of experience with it. From what I've read, offering linkable content is the best way to get links. However, this site -- like many in industrial B-2-B -- is focused primarily on promoting their products. I'd like tto offer an article or add an infographic, but am not sure where I would put it? It doesn't seem like the architecture offers a good place to add linkable content. Anyone have thoughts or suggestions?
Link Building | | EricVallee340 -
How often is Linkscape and Open Site Explorer updated?
I ran a report on a URL that needed external links updated several weeks ago. I contacted the webmasters at each site with the outdated external link notifying them of the updated URL. I want to check how many have been updated, so I reran the report. Unfortunately, there are some that I know were updated still showing up on the report with the outdated URL. Any suggestions to get a gauge on how many have been updated?
Link Building | | ydop0