In Need of Excel Formula to Manage Export from Adwords Keyword Tool
-
Hi All,
I was wondering if anyone had an excel formula that they use to manage large amounts of data in spreadsheet exports from the Google Adwords Keyword Tool?
Specifically, I am interested in something that establishes a solid corollary between a given keywords competition score and the amount of local/global monthly searches.
Any suggested ideas or methods are very welcome. Thanks!
-
Yes actually it could be amzing, some calcuation we could do to ad coef to our searches numbers, competition and suggested bid to prioritize our keywords !
-
Hi Mark,
Thank you for that I use distilled University for myself and my staff and I found it to be extremely valuable tool. I think that distilled has some of the best knowledge out there and the back of their partnered with Moz makes them even better
You can always find distilled University at http://www.distilled.net/U
Thanks again sincerely,
Thomas
-
Like a charm, Mark. Thanks!
-
In Excel, you create the formula once in the first row, and then double click on the bottom right corner of the cell and it should populate the rest of the data in that column with that formula. It's called the fill handle - double click it and it will fill the whole column.
-
Haha, I actually just realized that I will only have to punch the formula in on a row by row basis once; after that I can simply arrange the table columns in the same way and copy the KEI column with the formulas into the new doc.
Might be a little time consuming the first time, and you probably wouldn't want to do it for a spreadsheet containing more than a couple hundred keywords, but not bad overall.
-
I did find something that seems to work pretty well. the formula is _=(B2^2)/C2 _where column one is keyword, column two is local monthly searches, and column three is competition. The KEI formula goes in column four.
This is all well and good, but it takes quite a bit of time to adjust this formula row by row; any ideas on how to simply apply this to the entire table?
-
I created a pivot table for you based on a kw export I did from adwords - you could play around with it a bit more, but basically, it groups the terms into groups of competition, and then sorts keywords by highest local US volume. This sounds like what you were looking for - hopefully it helps. Here is a link to the Google doc in Drive - good luck and let me know if you need help replicating it.
Thomas's recommendation of the Distilled Excel for SEO guide is spot on - I love that tool.
Mark
-
PS I found that www.wordtracker.com which is a great software has a lot of information on this. I don't want to make you keep clicking on links however I think this is a great place to start if you haven't found what you're looking for.
http://www.wordtracker.com/academy/keyword-research-kei
KEI - Keyword Effectiveness Index (either tool):
KEI is one of the quickest ways to find keywords with good potential - that is, those keywords which are likely to help your site attract more traffic.
It's a banded metric, so you'll never see a KEI of more than 100. That doesn't mean that we can go back to the old method of thinking that a KEI of X or Y is good, or that a KEI of Z is bad - it's still important to look at the numbers as relative values inside a niche - what might be a good KEI for one niche may prove not to be so useful inside another niche - so do look at the relationships between the figures in this column rather than just relying on pure numbers.
So how do we use KEI? Simple! There are two ways that we can find helpful figures - we're looking for a high KEI as these are the keywords that show potential. The first thing to do is to sort the column by KEI just by clicking the column header. We can see the highest ones at the top of the list instantly, so look for the keywords that are relevant to your business.
The second way you can narrow down your list according to KEI (if you're familiar with the market you're targeting and have a rough idea around search behaviour in that niche) is to use the filters on the right to exclude keywords with a KEI below a certain figure - you'll probably get more of a feel of what to exclude the more you work with a niche.
-
http://www.searchenginejournal.com/8-ways-excel-can-help-in-search-marketing-seo-ppc/23230/
http://www.1stsearchranking.net/keywords.htm
http://muratos.hubpages.com/hub/What-is-KEI-and-How-to-use-it-for-SEO
http://www.seo-artworks.com/university/GoogleKEI.htm
If I may add for tracking keywords my personal favorite is using scribecontent.com by copy blogger it's a great tool.
I hope this helps,
Thomas
-
Happy to help out. There is another tool entirely called screaming frog spider SEO
http://www.screamingfrog.co.uk/seo-spider/
Seer interactive has the best guide to do anything with it SFSS
http://www.seerinteractive.com/blog/screaming-frog-guide
primarily going to create excel style sheets for you. The only issue with the tool is that it is free up to only 500 pages.
However http://www.distilled.net/U is by far the best I believe if you want to truly know everything about technical search engine optimization
Glad I could be of help sincerely,
Thomas
-
I suppose another way to phrase this is that I am looking for an Excel formula to help me determine KEI, or Keyword Effectiveness Index, with greater accuracy.
-
You could try this create a pivot table organized by competition score, group the competition numbers into groups - ten groups separated by .1 - then within those groups place the keywords, and sort the keywords by largest to smallest search volume. If I get a chance to play around with it, I'll try to create something for you in Excel.
-
Thanks, Thomas. I'll check it out.
-
"So do you think there is a relationship between search volume and competition/value of a keyword?"
Well, yeah. Specifically, what I'm looking for is a formula that will organize my export results with simultaneous lowest possible competition score per highest possible local monthly search. I want to find the happy medium between the two to assign some sort of cumulative score, and then arrange according to that.
It probably sounds like I'm looking for a silver bullet...I just have a lot of data to sift through.
-
If you're looking for a great reference using Excel or any type of search engine optimization I strongly suggest using the www.distilled.net/U you can find some information here on using Excel for search engine optimization.
http://www.distilled.net/excel-for-seo/
I hope this is of help to you sincerely,
Thomas
-
I'm a bit confused by your question, because aren't the two different metrics. Search volume just shows the amount of searches (albeit rounded off) for a query. Competition & Approximate CPC shows value of a keyword to advertisers - a term may have very few searches a month but a high CPC due to its value for advertisers - exact match of personal injury lawyer in miami may be low, but competition and approximate CPC may be very high due to the value of these leads for lawyers in the personal injury space.
So do you think there is a relationship between search volume and competition/value of a keyword?
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Brand Name Keyword Stuffing
I'm targeting Roho Cushions and the category page has many products starting with Roho underneath it. I know the keyword "Roho" shows up at least 70 times. I'm not targeting the keyword Roho, but could this negatively effect the rest of my keywords that start with Roho, such as "Roho Wheelchair Cushions"?
Keyword Research | | Mike.Bean0 -
Potential Keyword Cannibalisation
Hi, I am concerned that our website's rankings are currently being affected by KW cannibalisation. We don't rank too badly for our target keywords but they could, of course, be better, especially as the niche is very competitive! One thing that is bothering me is that our internal pages do not rank well for these KWs and instead it is the homepage appearing in the rankings. This is despite the fact that the internal pages are optimised for the different keywords. Basically the HP is also targeting these same keywords and I was wondering if this is affecting our rankings overall? I am not keen to risk changing the homepage in case our rankings suffer massively and we drop out of Google completely. If anyone could offer some advice then that would be great. Is it simply a case of trying to get external links pointing to these internal pages? Would internal linking to them prove effective as well? Cheers Tom
Keyword Research | | National-Homebuyers1 -
Tips to know best adwords keywords of competitors?
I am about to run adwords campaign. I have questions- I want to know best adwords keywords that competitors are targetting. Is there any good way to find out the best keywords that competitors use which generate large amount of traffic to them? Can someone guide me how to use adwords in best possible way such as how to pay less and yet receive large number of targeted traffic? Tips are welcome from the community. I am about to start a campaign for this website which deals with Independent Sales Reps. So the adwords keywords will be related to Independent sales representatives who help in establishing new businesses and exporters.
Keyword Research | | SSS19860 -
Error Being Displayed While analyzing keyword Rankings
While searching for Rankings for a couple of NEW keywords I got this message : (Whoa! We're dusting off the cobwebs from your keyword history. Don't worry, your data is fine. Check back soon to see your updates.). I don't know what this means, can somebody please provide some info on this error message as to what it means
Keyword Research | | Arfath0 -
How can I do to improve ranking for head keywords?
Hi guys, I'm currently working for an italian restautant finder web site http://www.cibando.com The site currently do not rank for any of the cityName pages eventhough all this pages received a B grade in the on-page report card by Seo Moz and have a great amount of internal links. This is an example of the pages I'm speaking about: http://www.cibando.com/ita/ristoranti/milano/milano As I can changeso little on this page, I'm thinking about creatinng a new cityName page having this URL http://www.cibando.com/ita/ristoranti-milano in which I add some text about the city and the restaurants people can have dinner at and add some link to the currently cityName page and categoryCuisine page. Is it a good idea? Do oyu have any suggestions? Any expert out there give an insight? Thanks in advance. Francesca
Keyword Research | | Francy0 -
Location-based Keyword Targeting
We are located in Denver, Colorado. I want the majority of the site to be focused on Denver keyword terms but I also think we should branch out to other cities around Denver, as well as around the keyword "Colorado." What's an appropriate way to do this? I've seen site that have a page for every city in the area but it looks terrible and doesn't really fit into the site. How do I cross link to these new city pages (I don't want them in the main navigation)?
Keyword Research | | kylesuss0 -
Do you use broad match or exact match on Adwords Keyword Tool when doing keyword research?
I wasn't sure whether to classify this as a discussion or a question. I'd love "the right answer" but I'm not sure if we're going to get one... Let's try. When you use the Adwords Keyword Tool for doing keyword research, do you use the numbers from "broad match" or "exact match" when comparing relative search volume of keywords? (And yes, I know the numbers need to be taken with a grain of salt, but when it comes down to it, you're using the numbers to compare and come to conclusions regarding the best keyword to use - so which match type gives you the data you're looking for?) To be a little more specific - when you select "exact match" for, let's say the keyword "baking supplies", is that telling you how many people searched for that phrase within quotes <"baking supplies">, or how many people searched for only <baking supplies="">, as opposed to that word within a phrase <baking supplies="" stores="">or with the words reversed <supplies baking="">?</supplies></baking></baking> Based on some keyword research we had done a year ago where any phrase reversals like <water bottles="">and <bottles water="">were coming out with the exact same numbers, even when it wasn't so intuitive that there would be the same search volume, we came to the conclusion - with the tentative suggestion of the SEOMoz staff on the old Q & A - that broad match would include all instances of the keywords in reverse order, so if you wanted to know how many people were searching for <water bottles="">only, you needed to use exact match. </water></bottles></water> That's what we did for about a year (I also think I saw Rand mention that somewhere in a presentation slide recently, although I could be mistaken and I don't recall exactly where it was to check it up) and then based on a recent forum discussion I had where someone was questioning that premise, I did another check with two KW reversals and while <water bottles="">and <bottles water="">still give the same number, <baking supplies="">and <supplies baking="">do not. </supplies></baking></bottles></water> So I'm left with a big question here as to what the best policy is. Google Adwords Help is very vague on what the match type means in the tool (it seems to be talking about only your settings for your campaigns). So - any input after this long saga? Thanks!
Keyword Research | | debi_zyx0 -
Duplicated string in the google keyword tool
Is it possible that the google keyword tool is wrong? It's the first time I realize that for many keywords the google keyword tool reports a big volume of searchs for a keyword as if it were tiped two times. In some cases, as the attached image, it's the same volume, in other cases is even bigger the one with the duplicated string What should I think of that, that, "champagne champagne" has really 4 million searchs? if champagnechampagne.com were an available domain name, should it be a good idea for a microsite? Thank you! t9Jwn.png
Keyword Research | | gvnns0