Redirect gateway domain to main domain?
-
We have following scenario:
Our main website - www.esedirect.co.uk which gets a 1800 visits a day with around half of those from organic search. It's been around since 2004.
Our original website - www.ese.co.uk which gets around 30 visits a day and really is nothing more than a doorway page with links to the above site and couple of other sites that belong to the same company. This is an old domain that's had content since 1997 and has good domain authority with some good links.
We are considering doing a 301 redirect from www.ese.co.co.uk to www.esedirect.co.uk to redirect the link juice.
I welcome opinions to any possible negative effects this could give and how beneficial doing this will be.
Thanks,
Lee
-
Hi Lee,
Just a quick reply on that score is just to make sure you double check your on-page optimisation for ese and then ensure all your off-page work, including link building reinforces that brand.
You may also find that the 301 redirect may help boost esedirect for 'ese' anyway. I have a client who is still ranking well for an old brand since his 301 was put in place, even though the old brand isn't mentioned on the new site. Your sites should be in an even stronger position given the consistency of brand name.
All the best with it!
Martin
-
Hi Martin,
Thanks for your advice. It is likely we will go ahead with the redirect.
The ese.co.uk domain has ended up being a gateway page for our company which has three divisions each with their own website. However our main division ESE Direct is the only one that's doing well online. For this reason and in conjunction with a re-branding exercise the ESE Direct website is becoming our main site and our main brand. To some people the company is known as just ESE and the ese.co.uk domain ranks well for 'ese' and this is about the only traffic this domain gets. My main concern is that by redirecting ese.co.uk to esedirect.co.uk we many loose the traffic we currently get for customers searching 'ese'.
Thanks,
Lee -
I'm not sure what others think, but I think you're actually going to be better off doing the redirect. If there's one thing a site shouldn't be is a doorway page to another site.
So, what I suggest is to do the 301 redirect to capture any people who visit it and bring them into your 'real site'.
Before you do this do a download of all your existing links into ese.co.uk and then methodically go through them and ensure they point directly to esedirect.co.uk.
That way you get the link juice in the short term, but after the 301 'value' has diminished, the updated links will have the full value for esedirect.co.uk.
If there is any content of value on the old site, maybe bring it up to date and relaunch it on the new site after the 301 redirect as well.
Hope this helps!
Martin
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Shopify Site with Multiple Domains?
Hey there! My client has a website on Shopify. I don't even know how to open this can of worms, but let me try. The site URL is: https://mobilityequipmentforless.com/ However, there is another (older?) URL that gets updated as the main site gets updated and shows the exact same content. It's a straight duplicate, but is it's own URL and doesn't redirect to the main site. https://www.powerchairrecyclers.com/ And this isn't the SITE.Shopify back-end site name that was used for set up initially. I just have no idea what's going on here. Not sure if it's a serious error that needs to be fixed, or if it's something weird with how Shopify work. Any insight would be immensely helpful. Thanks! Mike
Intermediate & Advanced SEO | | naturalsociety0 -
Incomplete Redirect for Domain Migration?
One year ago we migrated domain "X" to domain "Y". We did the proper redirects and used Google Search Console. Everything was done by the book. Now when we enter "Site: X" in Google about 650 results listing the old domain still come up. When clicked these redirect to the new domain. My SEO says that the old domain should not be indexed by Google, that these pages with the old domain should not appear. Is this in fact an incomplete domain migration? Our search traffic dropped considerably when we migrated the domain a year ago. My SEO thinks this may explain the drop. Thanks,
Intermediate & Advanced SEO | | Kingalan1
Alan0 -
Preserve domain on 301 redirect?
We have a domain solely used for print advertising that does a 301 redirect to a landing page (a department home page) on our "real" domain that is indexed on Google. Example: www.bmwrepairs.com redirects to www.repairshop.com/bmwrepairs. Is there a way to do a 301 redirect so that when they get redirected, the URL in the browser address bar remains www.bmwrepairs.com?
Intermediate & Advanced SEO | | Jazee1 -
New domain or subdirectory?
I noticed my domain authority has dropped slightly in the recent update, and it has me re-thinking a strategy for a website I just recently launched. I purchased the domain name kansasisbeautiful.com about a year ago and have been working on building it for most of that time. Earlier in August, I went ahead and launched it. However, towards the end of the development of the website, I decided to just put it in a subdirectory of my parent company (my photography business) at mickeyshannon.com/kansas and redirected the kansasisbeautiful.com domain to the subdirectory. mickeyshannon.com is my photography business website. The Kansas website has it's own distinct design, but is powered completely by my photography. I created it for a few purposes, including promoting tourism to the state of Kansas and to publish a book on Kansas travel next year, but one of it's main goals is also to help sell my photography prints. I decided to put it in a subdirectory (mickeyshannon.com/kansas) as I had hoped it might drive more traffic into buying photo prints if it lived on my main website. However, I've been re-thinking my strategy and have been wondering if I'm competing against myself too much. Many of my photography prints have the name of a location in them and have their own URL per photo (for example: "Flint Hills Spring Sunrise" is at http://www.mickeyshannon.com/photo/flint-hills-spring-sunset/). It makes me wonder if the new Kansas travel website page for the Flint Hills (http://www.mickeyshannon.com/kansas/flint-hills/) is competing for that keyword. Would I be better moving mickeyshannon.com/kansas to kansasisbeautiful.com? I was worried having so many backlinks back to my photography site would send up red flags with Google as if the kansasisbeautiful.com website was just a spammy website created to push traffic to mickeyshannon.com when it really has it's own purpose. Any thoughts on whether using the domain name or keeping it at the subdomain level is better? Hopefully that made sense. Thanks, Mickey
Intermediate & Advanced SEO | | VSphoto0 -
Should I redirect my Google Update Effected Domain to brand new Domain?
Hey Moz experts, I had a domain which was really doing better but after the Humming Bird update my traffic was decreased up to 90%. There are plenty of posts on my existing blog, Now what should I do? I mean should I redirect it to a brand new domain or Copy all the posts to a brand new domain and delete my existing domain? Note that the Old domain has PR1, DA 19 and PA 30.
Intermediate & Advanced SEO | | imran20780 -
A couple of our main domains have disappeared from Google
I work with a company that has way too many domains. Over the last year or so I have been working on consolidating them, and removing duplicate content. Yesterday I did Google search for a couple terms that we are normally number one for, and we don't show up anywhere in the first 300 results. I see no warnings in Webmaster, and I can see that this happend a couple days ago. Here are the domains that have gone missing:
Intermediate & Advanced SEO | | ToreyHeinz
www.gaso.com
Desc: Tons of good info about Gaso Pumps
Tems: Gaso, Gaso Pumps www.gasopumpparts.net
Desc: Part Lists for specific Gaso Pumps
Terms: Gaso Pump Parts www.IEQindustries.com
Desc: Company Website
Terms: IEQ Industries Here are some domins that still show up:
www.wheatleygaso.com
Desc: Searchable Pump Catalog with pump specs www.wheatleypump.com
Desc: Used to be a "duplicate" gaso.com, but mostly has links to gaso.com now. www.trenchless.org
Desc: An old incomplete site We also own a bunch parked domains that we created a generic landing page for, like:
http://www.gasopump.co/
http://www.gasoparts.co/ Many of the sites are on the same VPS server, not sure if that is causing a problem. To me it shouldn't matter, we are not trying hide anything. The sites with content serve different purposes, but we are working at consolidating them to simplfy things. The landing pages are mainly meant to park the extra domains we have. I am not terrible concerned as we are offering legitimate products and services, and we are trying to do the right things, but my client is very concerned. My question is this, what is your best guess as to what happened, and what should I change? Thanks in advance!
Torey0 -
How to 301 redirect all URLs with /? in?
I want to redirect all URLs that have /? in it. Indexed in Google is a bunch of urls lik: mysite.com/?674764 mysite.com/?rtf8y78 I want all these URLs to be redirected to my home page. Any ideas?
Intermediate & Advanced SEO | | JohnPeters0 -
Website domain hosting and set-up for foreign domains?
Hi, I am just wondering what the best practice is for marketing a business in two separate countries? I have a new client that wants me to create their website targeted at the UK market which for me is normal but they also want to target Australia (Probably couldn't get any further away) My initial thoughts are that the business would need two separate websites. The first one in the uk and the second website hosted on servers in Australia with different content. Is this correct? or does anyone have any advice which may simplify getting this thing off the ground. Thanks in advance.
Intermediate & Advanced SEO | | AdeLewis
Ade.0