Is it a bad idea to build unique sites to build credibility for your main site?
-
It is hard to sum up the question in one line, but basically my company has bought several descriptive domains that we would like to build out into microsites that link back to our main site.
For example...say we are a florist. Our main site talks about all the different kinds of flowers we have and the work we do.
So the idea is to buy weddingflowersdallas.com (example only...) and have a mini site that has the same look and feel as our main site, but has unique content that talks solely about our wedding flower business and has a few links back to our main site.
1. Is this a no no from a google perspective?
2. Is this a good strategy in general?
Thanks,
David
-
The general response you'll see in the SEOmoz Q&A is towards spending your time on your main site rather than creating lots of micro sites. Arguments for one site include only having to update/maintain one site instead of five the next time there's an update to the software you're using, and not having to do all of your link building times five (if you have four micro sites and your main site). With microsites, you're often splitting up the value of your sites into pieces, rather than having all of the value go to your one main site.
-
Definitely have no desire to do anything close to black hat...so redirection and the like just isn't on the table.
We have several divisions here and while our main site talks about all of them, it is easy to get lost in the shuffle.
The idea here is to have a site with a descriptive domain that talks about a single division (i.e. wedding flowers as opposed to funeral arrangements). We would have links back to our main site, of course, for people to learn more about the company, but each site would have unique content and would stand on it's own.
-
I think this would be 'Doorway pages' (http://en.wikipedia.org/wiki/Doorway_page) and more specifically:
"More sophisticated doorway pages, called Content Rich Doorways, are designed to gain high placement in search results without using redirection. They incorporate at least a minimum amount of design and navigation similar to the rest of the site to provide a more human-friendly and natural appearance. Visitors are offered standard links as calls to action."
Doorway pages are not allowed by Google.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How can I increase DA of my site?
Hi, I'm new in SEO field and I started my new project, my website is a fresh domain just 4 months old, I have a different post on my website, my site's DA is just 1 and PA is 8 and all pages have different PA, I'm confused in DA and DA metrics, kindly guide. Thanks
Link Building | | GetYoWhatsApp1 -
Link building
hello, my website is www.anavasis.gr and it is in Greek. Which is the best way to build backlinks? Hire a freelancer and let him making links to any site? What should i ask from a freelancer when building links for me? what should i give him like (keywords) ?. what is important to take take of? When you go to freelancer.com there are people offering backlinks for less than 100$ is that a good method? Will this help my seo? Is it a matter that my site is in Greek? thanks
Link Building | | anavasis0 -
Instructables site - follow and nofollow
Hi, I haven't been able to find a clear answer to this issue yet, so I'm posting here for help. I have just created a profile on the site Instructables - http://www.instructables.com/ as well as an article. The issue is that I could find most of the published articles there have follow links in them - e.g links under materials: http://www.instructables.com/id/How-to-Make-a-Reclaimed-Industrial-Coffee-Table/ - however mine is attributed nofollow links. I simply don't know why this is or if there is a way around it to get the links followed. This question only relates to the links in the articles, not the profile links - which are followed. Anybody knows? Thanks, Alex
Link Building | | alexddseo0 -
Document download sites linking to my site. Should I disavow?
I downloaded my links through the Google Webmaster site and I have a number of new links that appear to be coming from document download sites. They have basically taken my PDFs and have them to where they can be downloaded. They are also linking back to my site and creating what I feel are sketchy links. I don't actually want traffic coming to these PDFs. They are basically sample articles for my writing company and it's just a portfolio. Here's one of the links: http://www.give-me-doc.com/Trailer-Brake-Types.pdf So, what or can I do about them? Should I disavow them? Any suggestions would be appreciated. Thanks,
Link Building | | wordsyouwant
Valerie0 -
Targeting high Page Authority sites vs high Pagerank sites for backlinks?
For many years I've been working on seo/backlinks for my website. When doing analysis in opensiteexplorer I notice that the highest listed backlinks for my site are sites with high page authority and domain authority, rather than pagerank. For example one of the highest backlinks for my website has page authority/domain authority of 72/96 but the site itself is only a PR2, while my other backlinks have PR4, 5, or 6 with lower page authority. For a while I've been trying to partner with websites for backlinks from high pagerank sites, as I've always believed this is the #1 metric in relaying link juice. But OSE's metrics seem to not follow that train of thought -- it believes page authority/domain authority is a more important measure. Is it? Should I change my strategy to try to partner with websites that have high page authority rather than focusing so much on pagerank?
Link Building | | DiamondJewelryEmpire0 -
Open Site explorer
how often does this system update ? Its seems to stash very old results ?
Link Building | | onlinemediadirect1 -
Link Building Strategy
Hello Everyone, We have about 15 clients who we need to do link building for but I am at a loss on how to even begin. Does anybody have any tips or tricks to achieving quality back links in a short amount of time? Any help is appreciated!
Link Building | | imageworks-2612900 -
Telalinks.com - good idea or not?
I found this website:http://www.telalinks.com/how.shtml Is it a good idea to join? Apparently I need to upload a 1kb file into my website that contains links out to some other relevant websites. Not sure if they will increase SEO rank of decrease it?
Link Building | | Essentia0