Is it a bad idea to build unique sites to build credibility for your main site?
-
It is hard to sum up the question in one line, but basically my company has bought several descriptive domains that we would like to build out into microsites that link back to our main site.
For example...say we are a florist. Our main site talks about all the different kinds of flowers we have and the work we do.
So the idea is to buy weddingflowersdallas.com (example only...) and have a mini site that has the same look and feel as our main site, but has unique content that talks solely about our wedding flower business and has a few links back to our main site.
1. Is this a no no from a google perspective?
2. Is this a good strategy in general?
Thanks,
David
-
The general response you'll see in the SEOmoz Q&A is towards spending your time on your main site rather than creating lots of micro sites. Arguments for one site include only having to update/maintain one site instead of five the next time there's an update to the software you're using, and not having to do all of your link building times five (if you have four micro sites and your main site). With microsites, you're often splitting up the value of your sites into pieces, rather than having all of the value go to your one main site.
-
Definitely have no desire to do anything close to black hat...so redirection and the like just isn't on the table.
We have several divisions here and while our main site talks about all of them, it is easy to get lost in the shuffle.
The idea here is to have a site with a descriptive domain that talks about a single division (i.e. wedding flowers as opposed to funeral arrangements). We would have links back to our main site, of course, for people to learn more about the company, but each site would have unique content and would stand on it's own.
-
I think this would be 'Doorway pages' (http://en.wikipedia.org/wiki/Doorway_page) and more specifically:
"More sophisticated doorway pages, called Content Rich Doorways, are designed to gain high placement in search results without using redirection. They incorporate at least a minimum amount of design and navigation similar to the rest of the site to provide a more human-friendly and natural appearance. Visitors are offered standard links as calls to action."
Doorway pages are not allowed by Google.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Strategy for Local Site
Hi everyone I am working in a Media Agency in Los Angeles and we have to locally rank this site to get leads. Arts by Yaseen https://artsbyyaseen.agency/ We are strictly going for whitehat SEO. Can experts here give me an strategy to rank this site on top results? Thank You
Link Building | | jack4920 -
Site review : Should I finish on-page optimization before I start link building ??
Site Review am seeing slight improvement with a few keywords and have revamp site do i need to first on page before link building ? I was wondering do i need to complete all on page seo before i move on to link building & marketing content ?? Kindest regards, Stephen sportingdesires
Link Building | | sportingdesires0 -
Link building for a 'boring' eCommerce site
Hey all, I'm in need of some serious inspiration and I'm hoping one of you generous people can help. We're looking to do a spot of link building for an eCommerce site which I would describe (without putting it down too much) as 'boring'. This isn't our fault per se as the site sells printer cartridges and there's only a certain amount of excitement such a product can create. As a result natural linkbuilding is quite tricky, especially when it comes to creating links to anything other than our homepage. For the past couple of years we have focused on creating good content and indeed have a thriving database of hundreds of helpful articles and videos on the site. These are generating decent traffic (and rank #1 for many different help related search terms) but the problem with these articles is that they don’t convert in to sales at all well. I’m also conscious that it will ultimately end in us developing a link profile which would classify us as a printer repair resource rather than cartridge sales website. I have read numerous guides on Moz but they all tend to focus on products which are a little sexier than those that we sell. Getting someone to share and link to a truly unique product would be incredibly easy compared with asking someone to engage, share and link to the latest Epson cartridge. I started writing articles on some decent quality business blogs however the links given don’t look particularly natural and the link would always be to our homepage. We have the staff and the time but we built a whole host of rubbish links back before Penguin and I want to ensure that we are going to head in the right direction before embarking on something new. If you had a site which was really dull how would you devise a link building strategy that was relevant and, most importantly, natural? Thanks for your help. Chris
Link Building | | ChrisHolgate1 -
Open Site Explorer Question
Ok, so Open Site Explorer question: Say you enter a link and filter as follows - Followed + 301, only external, this page, ungroup. Now lets say 50 links appear from the same domain, when you visit the domain one of those Go Daddy type parked domain pages appear with lots of adsense as they usually do. Link back... No where to be seen. What's the score here? Is this domain showing up because OSE is yet to update for this domain?
Link Building | | Bondara0 -
Is there a software to help me check whether the sites that i give link to, also place my link on their site (reciprocal link)?
When i exchange links with others, i usually put their link on my site hoping that they'll do the same. Since it's impossible to check all sites whose link i have placed on my page to see if they have put a link back to me, i was wondering whether there is a kind of software to help me do that!
Link Building | | isidora0 -
Linkbuilding Suggestions For Technical Site
Hi Mozzers, I'm facing a tough link building challenge for a manufacturer's representative of technical controls and am struggling to find links beyond directories. The site mainly consists of manufacturers products and creating original content is tough for me because of the technical nature of the business. Any suggestions welcome.
Link Building | | waynekolenchuk0 -
Strengthening my personal coaching site
Hello, My domain for my personal coaching site is my name bobweikel(dot)com and I think this is weak for all of my keywords, but I'm sticking with it. What's some of the easiest way I could gain strength with national keywords so that people will pursue phone coaching with me, terms like nlp coach wealth and success coach wealth coach personal coach life coach I know that these are varying greatly in competitiveness. Thanks!
Link Building | | BobGW0 -
Finding sites to target for backlinks
How can I quickly find a list of sites that link with follow and 301 links to my competitor, but not to me?
Link Building | | Nashville0