Impact of rogue keyword in content
-
I have a page that is optimised - title, URL, content etc for the chosen keywords.
However, within the content are some batches of bullet point text that has repeated text throughout. So for example I have 5 instances of my chosen keyword within the content and 24 instances of the two word text within the bullet points. Does this kind of scenario have any impact on ranking?
-
If you have a landing page other than your homepage ranking for a term for which most of the competitors' results are their homepages, then I'd say your page is quite well zeroed in. Be sure to analyze and document specifically what you're doing on that page before making changes so you can go back to it if necessary. At this point, it's probably authority that's that's going to push you higher in the rankings. Even one or two links to that landing page from good resources will pay high dividends for you.
-
This is what made me question. Competitors are typically returning their homepage so the content is in a different format to this internal page and don't have the rogue keyword.
My gut feeling is to try to reduce the rogue and increase slightly the desired keyword in the content. I might be able to create a key CP = Credit Points and use that just populating CP. I don't have any big problems with ranking and need to get some links going but i'm interested in this specific aspect so I can put it to bed.
-
Excellent point Chris. Thanks for bringing this up.
Best,
Devanur Rafi.
-
Do you feel your rankings are being held down because of this?
Your title tag will go a long way in pointing google to your primary keyword, as will the remaining copy on your page. If title and the general vocabulary of your copy is primarily focused around your keywords you're probably in good shape. If those repeated terms you're talking about are so integral to the description of the product that you can't avoid using them, then it must also be true for your competitors--how do they handle it?
-
Hi, can you tell us what would be the word count on the page in discussion? If my page has 200 words, then having a term occuring 24 times is definitely blown out of the roof and is blatant keyword stuffing. I hope you got the point here. So the same term occuring 24 times in the content of a page that has 2000 words in it mitigates the issue especially if the term is somehow related to the topic being covered on the page. Moreover, a term having way more KD (compared to the target term) on a page which is not being optimized for is something that makes me worried though the term is not used in title, description, URL, H1 etc.
I strongly feel, staying focussed (while covering some of the tightly related terms) is extremely important especially when writing content with an SEO intent. Scattered focus and having multiple unrelated keywords with substantial repetition in the content can harm as its confusing for the search engines trying to rank your page against your target term.
Best,
Devanur Rafi.
-
I don't think that is what i'm after.
I'm looking for the impact of a rogue keyword that is just within the content and is very popular, but not the keyword i'm optimising for within the content and tagging. The rogue keyword is out of context as a bona fide keyword itself but is required and works well in the content.
I'm not too worried about keyword density but is there a point when a keyword phrase breaches a certain % even though it is not used within any tagging.
So if my keyword is 'blue elephant' but within the text I have a disproportionate amount of 'credit points' would it be prudent to try and reduce the level of 'credit points' - or ignore as there should be no impact?
-
hi,
it's really good way to make Unique title for users. as you said bullet point text has repeated with keywords. it can impact in CTR (click through Rate) if your ranking in top 10 listing . unique value always good users experience . just recently i go through Nathan_Safran post he has described very good numeric value about headline i would like to suggest you . hopefully you will get more ideas about unique Headline .
Thanks
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Dynamically populated content
We are developing a website for a school that has 19 campuses divided into 8 districts. Ideally, we would like to have one search page that dynamically populates when people search WHILE on the site. The question is what happens when someone does an organic search, will the search engine populate with the schools in that district. For instance, if i search on Google "Austin Schools", will the Austin district-that does not have a unique URL- show up in a Google search? What the generated page looks like is on this link http://imgur.com/stCQcP6. If yes, any special type of coding we need to add to the backend?
On-Page Optimization | | jgodwin0 -
Duplicate Content
I have a question about duplicate content. (auto generated text).
On-Page Optimization | | affigroup
Will google consider page 1 and page 2 as duplicate content? Page 1. You will find all the Amazon coupon codes and Amazon discount codes currently available listed below, if Amazon doesn't currently have any coupons available you may want to check for Amazon deals or find related coupon codes or promotional codes for similar online stores selling the same products as amazon.
We always have the latest coupon codes for Amazon which are updated daily, so if you can't find any Amazon coupons here then you won't find them anywhere else.
Shop online today at Amazon, and take advantage of the coupon codes that Amazon currently has on offer, these coupon codes, offer codes, and promo codes for Amazon may never be available again. Page 2. You will find all the Target coupon codes and Target discount codes currently available listed below, if Target doesn't currently have any coupons available you may want to check for Target deals or find related coupon codes or promotional codes for similar online stores selling the same products as Target.
We always have the latest coupon codes for Target which are updated daily, so if you can't find any Target coupons here then you won't find them anywhere else.
Shop online today at Target, and take advantage of the coupon codes that Target currently has on offer, these coupon codes, offer codes, and promo codes for Target may never be available again.0 -
Logged In Only Content Made Available to Googlebot
Hi guys, On this page, http://www.jobiness.sg/changi-airport-group/work-reviews/id-18180200170/?page=2, I require my users to sign up to be able to view the content. I would like to make this available to search engine crawlers. Also, are there any general guidelines regarding making this type of optimization? Is this considered acceptable within Google's guidelines? From my research, there seems to be 3 ways to go about doing this: Creating an account for the bots such that they are considered 'logged in users' Adding checks to my html to see the http user agent Google click first free (havent dont much research into this yet)
On-Page Optimization | | adminjob0 -
Index Page Content
Mozers, I am of the believe and as a person who puts the utmost emphasis on the index page of any website I am trying to rank, especially with a new domain ... insuring content is relevant, structured, optimized and we have some link juice flowing in. I find once we get the index page ranked, Google's little bots then start to index and rank accordingly the rest of the website ... and we start producing results. We also develop websites (dare I say its where we expertise in) and unexpectantly the client has asked us to carry out SEO work additionally to their web development. Problem lies here, their index page, has absolutely no written content at all, just one large image with a logo (Fashion Website) ...Which I identify as a huge issue as per my explanation is paragraphs one or two. I am sure withe the many more qualified SEO experts and gurus within the SEOmoz community, you have also come across this issue So a few questions, if you don't mind adding advice. 1 - Am I putting too much emphasize on content within the index page, in terms of indexing and actually ranking ...yes I appreciate that terms within the website will be ranked against other pages other than the index page, but will it harm us for having no content at all within the index page 2 - If so, and yes is the answer to above, how do we handle it, we have spoke with the client and he is pretty adamant that he want the index page as is, he has been through out the whole website building process. As suggested, any advice would be really appreciated, its a difficult market to rank within a it is, and i can only see this index page making the task a lot more difficult Cheers John
On-Page Optimization | | Johnny4B0 -
When Adding content to the site. Should I use the same keyword term on each page or select a secondary keyword to focus on?
I have created a site www.autoinsurancefremontca.com. The index page is SEO for the key term auto insurance fremont ca. I want to add more content on another page of this site. Should I have that page also SEO'd for the same keyword or should I pick another keyword to focus on?
On-Page Optimization | | Greenpeak0 -
Not using H1's with keywords to simulate natural non SEO'd content?
There has been a lot of talk lately about making a website seem like it is not SEO'd to avoid over optimization penalties with the recent Google Algorithmic updates. Has anyone come across the practice of not using Headings (H1's, H2's etc..) properly to simulate that the current webpage isn't over optimized? I've come across a site that used to use multiple keywords within their headings & now they are using none. In fact they are marking their company name & logo as an H1 and non keyworded H2's such as our work or Contact. Is anyone holding back on their old SEO tactics to not seem over optimized to Google? Thanks!
On-Page Optimization | | DCochrane0 -
Archive of content
Hi there, I have recently joined a company to look after the e-marketing side of things, anyway the company I work for have been writing articles for a website that they own for over 2 years, probably about 200 or so unique articles on that website, however over the past year or so there has been no contribution to this site and was wondering if it would be worthwhile transferring these article over to our blog?, as this is where all the attention is in terms of marketing etc Kind Regards,
On-Page Optimization | | Paul780 -
How to avoid content duplication of my websites
Hello, We are having 4 domains abc.com, abc.in, abc.co.uk, abc.com.au with same content and same inner pages (abc.com/page1, abc.in/page1 etc.) targeting on different geographical areas. How can we avoid duplicate content issue in the home page as well as in the inner pages. Abc.com is the major site. Thank you.
On-Page Optimization | | semvibe0