Impact of rogue keyword in content
-
I have a page that is optimised - title, URL, content etc for the chosen keywords.
However, within the content are some batches of bullet point text that has repeated text throughout. So for example I have 5 instances of my chosen keyword within the content and 24 instances of the two word text within the bullet points. Does this kind of scenario have any impact on ranking?
-
If you have a landing page other than your homepage ranking for a term for which most of the competitors' results are their homepages, then I'd say your page is quite well zeroed in. Be sure to analyze and document specifically what you're doing on that page before making changes so you can go back to it if necessary. At this point, it's probably authority that's that's going to push you higher in the rankings. Even one or two links to that landing page from good resources will pay high dividends for you.
-
This is what made me question. Competitors are typically returning their homepage so the content is in a different format to this internal page and don't have the rogue keyword.
My gut feeling is to try to reduce the rogue and increase slightly the desired keyword in the content. I might be able to create a key CP = Credit Points and use that just populating CP. I don't have any big problems with ranking and need to get some links going but i'm interested in this specific aspect so I can put it to bed.
-
Excellent point Chris. Thanks for bringing this up.
Best,
Devanur Rafi.
-
Do you feel your rankings are being held down because of this?
Your title tag will go a long way in pointing google to your primary keyword, as will the remaining copy on your page. If title and the general vocabulary of your copy is primarily focused around your keywords you're probably in good shape. If those repeated terms you're talking about are so integral to the description of the product that you can't avoid using them, then it must also be true for your competitors--how do they handle it?
-
Hi, can you tell us what would be the word count on the page in discussion? If my page has 200 words, then having a term occuring 24 times is definitely blown out of the roof and is blatant keyword stuffing. I hope you got the point here. So the same term occuring 24 times in the content of a page that has 2000 words in it mitigates the issue especially if the term is somehow related to the topic being covered on the page. Moreover, a term having way more KD (compared to the target term) on a page which is not being optimized for is something that makes me worried though the term is not used in title, description, URL, H1 etc.
I strongly feel, staying focussed (while covering some of the tightly related terms) is extremely important especially when writing content with an SEO intent. Scattered focus and having multiple unrelated keywords with substantial repetition in the content can harm as its confusing for the search engines trying to rank your page against your target term.
Best,
Devanur Rafi.
-
I don't think that is what i'm after.
I'm looking for the impact of a rogue keyword that is just within the content and is very popular, but not the keyword i'm optimising for within the content and tagging. The rogue keyword is out of context as a bona fide keyword itself but is required and works well in the content.
I'm not too worried about keyword density but is there a point when a keyword phrase breaches a certain % even though it is not used within any tagging.
So if my keyword is 'blue elephant' but within the text I have a disproportionate amount of 'credit points' would it be prudent to try and reduce the level of 'credit points' - or ignore as there should be no impact?
-
hi,
it's really good way to make Unique title for users. as you said bullet point text has repeated with keywords. it can impact in CTR (click through Rate) if your ranking in top 10 listing . unique value always good users experience . just recently i go through Nathan_Safran post he has described very good numeric value about headline i would like to suggest you . hopefully you will get more ideas about unique Headline .
Thanks
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Ideal number of keywords for a text
Hi there! I am trying to figure out what the ideal number of my queries per copy (400 words) would be. My queries are: lg dryer repair (volume search: 851-1k)
On-Page Optimization | | kirupa
lg washer repair (volume search: 851-1k)
lg appliance repair (volume search: 851-1k)
lg repair service (volume search: 501-850)
lg washing machine repair (volume search: 501-850)
lg dishwasher repair (volume search: 201-500)
lg appliance repair (volume search: 851-1k) How many times do you think I might use each of those quires? Is there any algorithm to figure that out? I would appreciate very much any thought you could share with me.0 -
How do you find out all the keywords Google is ranking you for?
Hello, Is there anyway of finding out all the keywords that Google is currently ranking our website for so that we can then build on those keyword positions? Many thanks,
On-Page Optimization | | mblsolutions0 -
Duplicate Content on our own website
Our website sells tickets for events. We also have an news articles section with information about events / artists / venues. From time to time we release a product page and a related news article on a separate page. Some of the content in the news article would be perfect for our product page. Essentially its our product page we want too rank. Would it harm our SEO if we had some of the same content on both of these pages?
On-Page Optimization | | Alexogilvie0 -
How to solve duplicate content issue???
I have 5 websites with different domain names, every website have same content, same pages, same website design. Kindly let me know how to solve this issue.
On-Page Optimization | | ross254sidney0 -
Using a keyword on homepage of a blog
I have a blog and the homepage has the 5 most recent posts. I ran a report card on my homepage for my main keyword. One of the problems is that the keyword only appears 1 time. I don't want to put it in the signature of every post because I found that causing problems with self-cannibalizing. I checked my competitor and they got a check mark for this but I looked at their homepage and I found the keyword NOWHERE! So where is my competitor hiding the keywords and how can I get the keywords on the homepage when the content is constantly changing? Thanks in advance!
On-Page Optimization | | 2bloggers0 -
Fewer keywords in title tag?
Hello, I have a title tag that includes three keywords and has a total of 59 characters. The third keyword is not very important. If I eliminated the third keyword, leaving the first two (for a total of 48 characters), would the ranking value of the first two keywords increase? Does including the third keyword dilute the value of the first two? Thank you!
On-Page Optimization | | nyc-seo0 -
Meta Descriptions - Duplicate Content?
I have created a Meta Description for a page that is optimized for SERPS. If I also put this exact content on my page for my readers, would this be considered duplicate content? The meta description and content will be listed on the same page with the same URL. Thanks for your help.
On-Page Optimization | | tuckjames0 -
Spammy keywords on a page
My client's website has a box of text on each page that is spammy and horrible to read and stuffed with keywords. The text boxes are there only for search engines as they mean nothing to humans. I say remove them as it must be doing more harm than good. However, my client is scared to remove them as the text has been there on each page for ten years and he is worried about a drop in visitor numbers if they are removed. Is he right to be worried?
On-Page Optimization | | mascotmike0