Bing Adwords
-
Hello Moz Community,
I am curious to see if anyone else is experiencing the troubles I am having with Bing Adwords.
In the past (not even a month ago), my companies campaigns were driving great traffic, with high CTR, Conv. Rate, and low CPC; but recently (start of February) traffic has increased (not the good kind) and CPC has gone through the roof. When I say not the good kind, I mean the traffic we are getting is not relevant at all to our industry our the campaign/ad groups targets at all. These campaigns have been running for a good year with regular maintenance and great results.
I keep up to date with all the negative words, constantly am A/B testing copy and landing pages, and keeping up to date with good SEO/SEM habits. Since February has started like I said traffic has increased (not the good kind) and search queries seem to be more and more outrageous by the day.
I guess my question is has anyone else experienced this and is it a possibility that Bing (Microsoft) loosened up their algorithm to drive more (I hate to say it) money into their pockets? I haven't heard/read anything publicly that they made such a change but I have read that they have had an increase in profit and a majority of CPC for accounts have increased without actual search share going up.
Please feel free to share you thoughts about this and if you have experienced this in anyway.
Thanks All,
Brian
-
John -
Again thank you for the insight. I will take a look at that report and see if there is anything out of the ordinary in terms of spend, etc.
Thanks again
-
Our Adwords CPCs are less than our Bing CPCs pretty much across the board. From what I've read, that's the norm. So it does sound like something fishy is going on. If your Bing CPCs are up, it's likely true for your competitors as well, so they're probably also suffering.
The search partners report in Bing is pretty great... sometimes I've seen spikes on specific search partners that have caused a fair amount of wasted spend. I believe in their interface they call it the "Website URL (publisher)" report. Thankfully, it's easy to exclude specific partners. That would be my #1 suspect for wasted spend!
It should help to segment them because CTRs and CPCs are both much lower (at least for us) on search partners as compared to the Bing/Yahoo properties.
-
John -
Thank you for the response. We have not considered breaking out our search partners and I think I might give that a try. I know that there are competitors out their that bid on our search terms regularly and it does drive our CPC up but I have never seen it to this extent.
We currently have the same campaign running in Google and our CPC is 75% less than Bing/Yahoo currently with the same competitors bidding on our terms now.
Thank you for the insight though...I will continue to look at the data and reports and see if I can come up with an explanation as to why this is occurring.
-
With their reports, you should be able to figure out what's going on and where all this extra traffic is coming from. Is the extra traffic from Bing/Yahoo, or from their search partners? From specific queries? From specific locations? Maybe a new advertiser is on the scene for a lot of your queries driving the price up? It's hard to answer that question without digging into the data.
I read this recently from the SEER blog regarding separating Bing/Yahoo from their search partners, and I'm trying it out. The performance difference between the two for us is large, so I'm hoping this will help!
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Adwords Duplicate Keywords with Different Match Types - Good or Bad?
If you have the following keywords in an Ad Group advertising for a product, let's for example call it "target" product [target product] "target product" +target +product I've found that the exact match keyword has the highest conversion rate in almost all circumstances. So it would make sense to have a higher max bid on the exact match then phrase or broad batch. Even with lots of negative search terms to maximize conversion on the broader matches, if the bid is the same as exact match, the cost per conversion will be much higher (too high.) However in chatting with an Adwords Support Rep (on a different matter) they stated after looking through my account at the end of the chat: " duplicate keywords will impact on quality score. your all keywords will compete with each other" However many of the ad groups in question these duplicate keywords have quality score of 9 and 10. So obviously if there is an effect it seems it may be minimal. I thought it was pretty common for people to bid higher on more exact match and lower on more broad match. What's the real story here? Was this support rep not seeing the big picture?
Paid Search Marketing | | JCCMoz1 -
Using multiple domains in one Adwords account
Hi, I am currently setting up an Adwords account and wanted to know if you can run multiple websites through one account. We have 2 domains each promoting a different one of our brands and i was wondering the best way to run the account. Regards Ben
Paid Search Marketing | | benjmoz0 -
Changing Adwords campaign titles still mess up Analytics data?
Recently, Google announced an update in de Google Analytics Adwords integration that should wield out the ancient trouble caused by changing your campaign titles in Adwords. http://analytics.blogspot.nl/2013/07/new-adwords-integration-platform.html?utm_source=buffer&utm_medium=twitter&utm_campaign=Buffer&utm_content=buffer6bfb4 Two months have passed, but I still see double entries for the same campaign after a (minor) title change. Are they still busy rolling out the update to all Analytics account or is there something wrong with our Adwords<>Analytics integration? What's your experience? iO9Vafz.png?1
Paid Search Marketing | | RBO0 -
Adword competition between exact match and related broad match
If I have two company A and B. Company A: bid on key word exact [Nike and Jordan] Company B: bid on broad match Jordan shoesks Considering that broad match use related words I noted that google display both ads if I search Nike and Jordam (shoes is related with Nike). My question is: bid of B is competing with bid of A? therefore CPC of A increase because of B? Tks
Paid Search Marketing | | fabrico230 -
Adwords Dynamic Keyword Insertion for Location keywords
Hi Guys, I'm managing a campaign targeting multiple cities across the country. The campaign is using DKI to display locations in ad titles. Is the following example the best way to handle it (example data only): Ad headline: {KeyWord: Local Chocolate Delivery} Keywords: chocolate delivery chocolate delivery Dallas chocolate delivery Austin Etc etc?
Paid Search Marketing | | David_ODonnell1 -
Adwords Keyword Research - Simplifying Process
So far here's my algorithm: I will make an excel spreadsheet with all of our currently optimized keywords (about 300 I believe) I will grab all the keywords possible out of the adwords keyword tool I will merge the adwords keyword tool keywords with the 300 on the excel spreadsheet and erase the duplicates. I'll drop what's left over in exact match into a google adwords campaign I'll then use the + modifier with brand names and with two word keywords such as +brand +keywords +here Will this algorithm find all of the keywords, or am I missing something?
Paid Search Marketing | | BobGW0 -
Does an AdWord campaign affect your rankings?
Say for instance you are in the business of "lawn mower repair," and you are ranking for that keyword. If you were doing an AdWord campaign on that keyword, would that also affect your organic rankings in the SERPs for that keyword?
Paid Search Marketing | | Bill4Time0 -
Running Adwords Campaigns to show Improvement in Organic Traffic
Hi mozers, I have a new client who contacted because his organic traffic dropped all of a sudden from 5000 visits per month to 300 visits per month. I have been reviewing his website profile and there are several reasons that take me to beleave the agency that managed his account until 3 months ago, was doing PPC to show improvement in the orgranic (SEO Service) traffic. 1. The Website was showing traffic for several highly competitive keywords 2. Most of the traffic 95% was driven to the home page with several groups of keywords 3. The website has just a few external links with anchor text not related to keywords sending traffic. Is anyone familiar with this type of practice? Thanks in advanced.
Paid Search Marketing | | SEOPractices0