Is it normal to initially rank low in the SERPs, then over time gain rank?
-
We just released a very targeted page for a specific item about 18 hours ago.
For the main keyword as well as multiple variations, we currently are ranking around # 40 to # 50 depending on what the exact query is.
Is it normal to initially rank lower in the SERPs and then as the page ages, gain?
Thank you for your insights!
-
No, I rarely think about DA/PA. I just make content and toss it up. See what happens.
-
Excellent, good show.
The keywords we are trying to rank for, MOZ says it has a 28% difficulty, so I do not think we will need a 79/82 horsepower to rank on page 1 in a good position. I suspect that since DA is calculated on a log scale, the difficulty % is also probably logarithmic, so a 48% difficulty would take quite a lot more DA to rank, than just a linear interpolation would suggest for a 28% difficulty.
I wonder if you can approximate how much DA/PA it takes to rank at a given difficulty % - have you ever given thought to this?
-
The site above has a DA of 79 and the homepage has a PA of 82.
But, things work the same on another site that I run. It has a DA of 27 and a homepage PA of 37. It competes in an easier sleepier niche but articles on that site start deep and climb slowly over time.
-
Can I ask - what is your site's DA and PA average say for the homepage?
Thank you for your input, good job!
-
I really like this question. My answer is YES!
When I publish a new article and link it into my site it generally starts off very very deep in the SERPs. Too deep to pull big traffic for its primary keywords.... but because my articles are usually quite long (500 to 2000 words) with diverse terminology they do pull in some traffic for long tail keywords.
So, they start deep in the SERPs and then, over time, they V-E-R-Y S-L-O-W-L-Y climb the SERPs.
As an example, a little over a year ago, I published a new article targeting a keyword with a Moz difficulty of about 48%. That article started deep in the SERPs at about position #150. It hung there for a few weeks and then month by month it moved up a few places. About nine months later it was on the first page, and now about a year and a half later it ranks at #2 or #3.
For about three months it received fewer than ten visitors per day from the SERPs. At the same time it received only about twenty visitors per day from my internal traffic. Six months later it was receiving about 40 visitors per day from the SERPs and now it is receiving about 80 per day.
I did zero linkbuilding for this article. Just tossed it up and went to work on other things. So far it has attracted about six very good links and a lot of spam links. Not much. It has about 152 facebook likes, a dozen tweets but a lot of action for the photos on Pinterest.
In my opinion, the article is a good one, it has a number of nice professionally done photos and a few good external references, so people who click into it stay. I think that google through Chrome and SERP clickthroughs and backbuttons can determine if people respond well to the article and use that data to influence its rankings.
Most of the aritles that I write behave this way. A lot of them make the first page of google for keywords of similar difficulty, but before I write them I make sure that I am going to produce an article that deserves first page - or I don't write it. A few have been disappointments. I have one written at about the same time as the one above that seems to be stuck about three or four pages down in the SERPs, but it is about a subject that has a lot of contamination in the SERPs - such as Java (programming language, coffee, island, and assorted stuff).
So, yes, if you are seeing your content climb then you might be doing something right that you can scale over time.
-
@William - thank you for the response.
Very interesting indeed, it seems that they ramp in slowly, like a soft-start (if anyone is familiar with what I am talking about).
In any case, thank you for your time and response!
-
Yes, you will gradually start ranking better assuming you continue to optimize. Unless you are one of the authority sites in your space, it will take time to rank.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How do i rank for 1000 keywords?
i have dr 25 and 200 referring domains and ranking for 90 kws in usa. i saw this trend that if you rank for more kws then chances are that you can rank for those high traffic kws in 1 to 5 positions. what i mean is that it increases your odds ? possible answer1 :increase dr and da both and ur and pa ( ahrefs and moz) i know pagerank matters but these are some metrics we can look at for right now possible answer 2 : get a lot of backlinks maybe from same site but how does my backlinks can help me to rank for 1000 kws so that i can have at least 100 kws to rank in position 1 to 5? detailed answers will defi be appreciated
Intermediate & Advanced SEO | | Sam09schulz0 -
What is this on SERP results?
Hi Guys, Does anyone know what this is called: https://d.pr/i/RA6RsG And how Google pulls it from a page? Do you need some kind of markup? Cheers.
Intermediate & Advanced SEO | | nattyhall0 -
Brand name not ranking in Google
Hi Moz'ers, Could you help me with something I cannot seem to figure out by myself. In June 2017 my company started a rebranding campaign. We've changed our brand name and launched a new website: https://spotler.com. Everything is going fine, but if you Google our brand name "Spotler" our website doesn't show up. How can it be? Our domain authority is 38. It would be wonderful if you could help me. Let me know if you need more information. Best, Simone
Intermediate & Advanced SEO | | Spotler0 -
SERP Ranking
Hi everyone, I'm struggling to figure out why our website has dramatically changed and is ranking far worse than ever. We were top for around 10 keywords, and had over 4 high traffic keywords in position 1. I think the website needs updating (as it's magento 1.7), and that the competition is increasing. Taking our eye off the ball has been a huge mistake. Could anyone advise on what the next steps would be to start increasing to a better serp rank? These two are own main ranking pages:
Intermediate & Advanced SEO | | mg33dev
https://www.mediagenic.co.uk/
https://www.mediagenic.co.uk/budget-roller-banner.html Any advice or pointers would be absolutely awesome. Thanks0 -
Strange rankings on new website
HI All My website is 10 years old, and has decent rankings. The domain is www.advanced-driving.co.uk I have recently had a major overhaul of the site, before it was very outdated, with lots of duplicated content. My main keywords are "advanced driving course" and "advanced driving courses" both of which I am on page 1. However, since I have been live with new site - (5 days) I am not ranking for some easy win keywords. I have submitted new content thought webmaster tools, and whilst some content is ranking, others are not. The content not ranking is fresh and unique ( have used copyscape on all new pages). For example my homepage is on page 1 for "advanced driving courses london" - around rank 6. So I hand made some content titled advanced driving courses london to provide more of an exact match, outlining our courses in London and the routes we take - http://www.advanced-driving.co.uk/defensive-advanced-driving-courses-london/ However, this page which is unique does not rank at all....I have done this with another website and it worked well, but google is not understanding this at all. Also I am now on page 1 for "advanced driving course" but not for "advanced driving courses" - well I am but the page for the plural keyword is a page not really related - surely Googles semantic search should realise course and courses are the same! I suspect that Google is still getting used to my new website? No errors or anything in Webmaster tools... Can anyone confirm this - or outline if I have done something awful..!! Thanks Rob
Intermediate & Advanced SEO | | robert780 -
Why I am loosing my ranking?
My website is lonestarperio.com, I am loosing my website ranking, Is SEO agency doing any black hat SEO or doing anything wrong to my website?
Intermediate & Advanced SEO | | bondhoward1 -
Why is my blog out-ranking my main site?
Please see attached ranking history chart. On June 5th the chart shows that my main site is not coming up under our main keyword "door hangers" From then on, our blog took over. Any ideas why? Thanks Andrea lpEBciu.jpg
Intermediate & Advanced SEO | | JimDirectMailCoach0 -
New site - when will it rank?
We changed our domain 6 weeks ago as we had a penalty we couldn't shake off... My question is: How long will it take to rank for our keywords. I appreciate this is a difficult questions as there are a lot of factors that will effect our ranking. Do Google wait a period of time before allowing a new site to rank well?
Intermediate & Advanced SEO | | jj34340