Would it be smart to have 2 different blogs on our site?
-
I run Wick Video - where we make animated videos for businesses. We are toying around with making blog/video content geared toward marketers, _and _creating blogs/tutorials geared toward designers and animators. Since it's two totally different groups, we've had the idea of making two separate blogs.
Is that a good idea? Any websites currently doing this well?
-
Ah. As outlined above by EGOL the separate subscription model should do well. Plus you'll be keeping inbound links within the blog as a whole so that should help with gains.
-
We don't plan on having a large volume of content (1-2 posts / week / category). But we do have very different audiences. As EGOL suggested, we might solve this by segmenting the blog into 2 categories.
-
Good to know people can subscribe to a specific category. I think that's what we'll do.
-
Our current blog has a lot of cross over. But we want to start doing more tutorials, specifically about animation, and what cool After Effects plugins we are using - not super interesting/relevant for the average marketer (unless I'm wrong).
On the flip-side, we want to use our animation skills, and partner with industry-experts, in various marketing fields, to create short (~1 min) videos with one overall golden nugget / piece of advice. (i.e. "5 Ways to Improve Your Landing Page")
-
I agree w. EGOL. While I've seen instances of more than one blog on a site, it tends to work well when you're tackling large volume of content spanning a broad and deep mix of topics aimed at different audiences. Looks like it might be over-kill in your situation.
-
People can subscribe to the RSS feed of a WordPress category.
Also, you can write a program in Perl or php or other language to scrape your feeds and republish them into server-side includes by blog category. Then these server-side includes can be displayed on any page of your website. (there are simpler ways to do this but that is how mine has been done)
-
Thumbs up. EGOL has solid advice on this. There's a lot of cross over between marketers and designers so a blog with both types of content (and talking about their intersections) wouldn't bother me in the least. Would be pretty cool in fact!
-
Lots of sites have multiple installs of wordpress in different folders.
In your application, you might not need to do that. Instead just categorize the posts and then promote the category pages. Will have the same effect. You can insert custom content on the category pages using functions.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Blog Comment Sofware
Looking into allowing comments on a business blog: mysite.com/blog. Which is the best software to use to allow readers to leave a comment? (Use wordpress) One that will help eliminate spam. Are there some that allow you to sign in without social accounts (Facebook etc) and are there some that allow you to sign in with social accounts? Thanks
Content Development | | Kdruckenbrod0 -
Updating blogs - SEO best practice
Thinking of new blog content and one option obviously is to check out historical popular blogposts via Analytics and do fresh versions of those. So my question is what is best practice: 1. Copy and paste the old blogpost copy but edit it to be slightly different while still having the old blogpost live or 2. just update the old one and re-promote I assume it's better to have a new version of the blogpost?
Content Development | | digitalbua1 -
How to select blog for guest post?
Hi, I need to know how I select blog for guest post. What are you looking in blog for guest post? DA, PR or any other thing? Thanks In advance
Content Development | | KLLC0 -
Am I spreading my content & site thin?
I have a video section on my site. Basically I am filtering quality videos for my readers to check out. The videos are pretty much all embedded youtube/vimeo vids. There are a few categories, which are pretty niche-y in relation to my readers. In general they probably aren't seen as too relevant to the overall content on my site... Is it a mistake to keep these videos up? Could they be messing up my rankings since they aren't necessarily in line with the rest of the content on my site?
Content Development | | PedroAndJobu0 -
How can i contact the owner of this site over copyright theft
Hi i am getting a bit fed up of people stealling our content and now i have come across this site that has stolen content from us but cannot find any email address or contact details and would like to know how to contact them or how to stop this site from stealling our work. here is the site http://caiii.com/ any help would be great
Content Development | | ClaireH-1848860 -
Is it advisable to have unique pages for different cities/states though there wouldnt be any actual differentiation in the actual content.
Is it advisable to have unique pages for different cities/states though there wouldnt be any actual differentiation in the content. For example should we have separate pages for "hammers in california" & "hammers in new york". The product is same and content more or less the same. The search volume for individual queries is low but collectively makes a large number. The unique title tag automatically will generate traffic. So does it make sense to make 50 such pages. Else is there any way to uniquely target 50 such queries/month/city
Content Development | | DYo0 -
Which is the best site to host photos on?
For SEO and in general, which is the best website to host photos on and why: Flickr.com or Picasa.com or Whosay.com?
Content Development | | tennisexpress0 -
Sourcing content and images for Office Interior Design Blog
Im currently building a blog on Wordpress, and I will be blogging about Office Interior Designs. When I look at my competition they have some great blog posts about office interior designs and I have no idea about how they get: a) The ideas to blog about, how do they find out about these office interior designs b) how they get the content for them, how do they know what to write about each one, do they need permission etc, c) if i am interested in doing a blog on the same office interior design as them, how can I get information )and permission from the company that done the office interior design) on the office interior design so i can blog about it and also how do i get the images and stuff. an example is http://www.officedesignblog.com/invensys-rail-office-concept/726/ I would like to cover this aswell, as i think my future readers would like to know about this. how did they get the images, and the information about the project so they could write a blog post about it? And how would I go about doing the same thing?
Content Development | | CompleteOffice1