Implementing Schema.org on a web page
-
Hi all,
As we know, implementing Schema doesn't change the look & feel of a web page for the users.
So here is my Question..
Could we implement Schema markup on the web pages only for Bots (but not visible to users in a Source code) so that page load time doesn't increase?
-
Hello Anirbon,
You never want to show Google one thing in the code, and show everyone else something different. That is the very definition of cloaking.
Have you looked into using JASON-LD instead of Schema markup? Built Visible has a great article on micro data that includes a section about JSON-LD, which allows you to mark up code in a script instead of wrapping the HTML.
-
Hi,
I am not saying that schema is bad or that you shouldn't do it - it just seems that some big players only use schema on detail pages of an individual product & not on the overview pages. I found an example of site using it - but in the serp's it's only the average rating which appears (example http://www.goodreads.com/author/list/7779.Arthur_C_Clarke). The first result
You can always test what the impact will be - as mentioned before - I guess even for 50 elements fully tagged with Schema the impact on page speed will be minimal. Check your curent pages with webpagetest.org - see the repartition of load time. Probably the html will only account for 10-20% of the load time - rest being images, javascript & css files. Adding a few hundred lines of HTML will not fundamentally change this (text can be compressed quite well)
rgds
Dirk
-
Hi,
But using Schema, providing a well structure data will help bots to understand what type of content/information is present on a page & i think that will definitely help a page to rank better in Google search either its SRP or JD.
Regards,
Anirban
-
Hi,
I am not sure I adding schema.org on a result page is adding a lot of value. If you send 50 different blocks of structured data how should search engines understand which piece would be relevant to be shown in SERPS. I just did a check on 2 different sites (allrecipes.com & monster.com) - they only seem to use the schema markup on the detail pages - not on the result pages.
If you would like to go ahead - you could always try to measure the impact on the page by creating two (static) versions of a search result page - one with & one without markup and test both versions with webpagetest.org & Google page speed analyser. An alternative would be to using "lazy loading" - you first load the first x results (visible part on screen), when the user scrolls you load the next batch ...and so on. This way, the impact on loading times would remain minimal.
In each case, I would not try to show different pages to users & bots.
rgds,
Dirk
-
Hello Dirk,
Thanks for the reply.
Agreed that the impact of adding the few lines of extra code of schema.org will be zero on the load time of the pages. But it totally depends what content you are going to show on a page.
I want to implement Schema.org on the Search Result pages where a single page contains more than 50 listings with different information like Job Title, Company name, Skills, Job posted etc. For each i will have to use different properties as recommended by Google by which the load time of a page will definitely increase.
Please let me know for the above listed case.
Thanks
-
Try adding schema with meta tags in the html, for example:
This way you're telling bots your phone number with schema but it doesn't appear visibly to users. This is normally done with the latitude and longitude schema tags but you can use it for the others as well. Though I wouldn't rely on this as a permanent long-term solution as Google may change their policies on how they interpret content that is not visible to users.
-
It's a game of words. In the context of the question - if you would provide the schema tagging only to bots the tagged info could also be listed in the SERP's and the bots get a better understanding of what the page is all about. Final goal is off course to serve the user the best answers when he's searching. On the page itself however the user doesn't see any difference if the page is tagged with schema or not.
Dirk
-
Dirk I think you misunderstand my words. Schema for user means exactly the same that you wrote in last lines "Search engines including Bing, Google, Yahoo! and Yandex rely on this markup to improve the display of search results, making it easier for people to find the right Web pages.'
Thanks
-
Hi Alick,
Schema.org is not for users - it is "a collection of schemas that webmasters can use to markup HTML pages in ways recognized by major search providers, and that can also be used for structured data interoperability (e.g. in JSON). Search engines including Bing, Google, Yahoo! and Yandex rely on this markup to improve the display of search results, making it easier for people to find the right Web pages.'
Source: http://schema.org/
rgds,
Dirk
-
Hi Anirban,
I'm completely agree with Dirk second thing I would like to know what is the purpose of showing schema to bot only. In my limited understanding we use schema for user to show price, offers to users not bot.
Thanks
-
Hi Anirban,
The impact of adding the few lines of extra code of schema.org will be zero on the load time of your pages.
Apart from that, serving different content to bots & human users could be considered cloaking by search engines.
Implementing schema.org on the normal pages should do just fine!
rgds,
Dirk
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Shifting target keyword to a new page, how do we rank the internal page?
I have been targeting one keyword for home page that was ranking between the postilion 6-7 but was never ranking on 1st as there were 2 highly competitive keywords targeted on the same page, I changed the keyword to an internal service page to rank it on 1st, I have optimized the content as well but the home page is still ranking on 11th, how do I get the internal page rank on that keyword
On-Page Optimization | | GOMO-Gabriel0 -
My site on desktop browser: page 2 /mobile browser: page 0
Using my two most pertinent keywords in Chome my site shows up page two. Using the same keywords on my iPhone does not show my site at all (I clicked on to page 15). I have a mobile ranking of 84 on Google PageSpeed Insights. Could be a bit higher but not enough to totally ignore my site. What am I missing?
On-Page Optimization | | artsp0 -
Critical Page Problems.
As I design my new pages I place them into the page optimizer. When I place the keyword in that I am trying to rank for my page is coming up as an A. With that said, I am still receiving error messages with critical fix results. Here is a screenshot of this: http://screencast.com/t/DuUrP8xM Curious on how I should fix this? The pages are directly on my blog which makes it accessible to search engines ( So I think). Any input would be greatly appreciated.
On-Page Optimization | | Jasonalanmagic0 -
Two keywords in one page
Hi guys, I have a question...is it possible to posicionate two keywords in one only page? If yes, how would it be the process so that Google take note of that action/s. How many criteria/keywords are recommended to positionate in one site? Thanks all
On-Page Optimization | | juanmiguelcr0 -
Different page for each product colour?
Hi Guys, I've just read an ecommerce article that suggests it's a good idea to have a different page for each colour that the product comes in. However surely this will mean duplicate content? What are your thoughts? Have you put this tactic into motion and how did it go? Thanks, Dan
On-Page Optimization | | Sparkstone0 -
SEO capability on web pages v blog posts
firstly, apologies if this is a daft question, I am very new to this! We are about to launch a new website (very exciting) and our CEO is mad about incorprating a "tag cloud" because it looks good! Our web designer therefore has to convert all our web pages to "posts" in order for the tag cloud to pick up the "tagged" words associated with the specific pages (soon to be posts). Question: With regards to SEO, will the change from "web page" to "post" have any positive or negative effects? Thanks in advance
On-Page Optimization | | Joelfarrow0 -
Web Page Refresh
Hi there, we redesign our Website, changing it for a jquery based version. This new design is much more usable and nice for our users, however the average page views for user decreased a lot. Basically this is due to the fact that once the user is logged in, it spends most of the time in the same Web form which is updated through jquery without refreshing it. We were thinking about adding a meta refresh tag, or ad some javascript for getting this task done in order to get the relation page views/visitor increased. Do you think refreshing the page every 4 minutes could be penalized by Google (or other Search engines) ? Which should be the interval between refresh ? Would it be better to make it very explicit (i.e. adding a meta refresh tag) or using a kind of hide javascript ? We want to increase the pageviews but of course, we don't want to get penalized
On-Page Optimization | | martincad0 -
On page links?
Hi all, Ive be going through the pages in my site getting rid of errors so i can the work of a clean slate and get the best for my site. However, i have a large amount of pages which is flagged up by seo moz pro tool as too many on page links. How bad is this in terms of seo rankings? Thanks
On-Page Optimization | | wazza19850