Seeing lots of 0 seconds session duration from AdWords clicks
-
-
Another cause which is specially common in display networks -not too much in adwords- is that some of the pages which are serving your ads are showing your site with popunder scripts. This allows the site to create the affiliation cookie without the user noticing it.
In your case, if it is based only in 17 visits can only be the natural reason: people are not interested in your content for that keyword and leave too soon, as Ryan says.
-
Like Mike requests, being able to view the landing page plus keyword combination is pretty key to discovering the low session duration. Knowing what the ad copy is would help as well. Currently though you're dealing with way too small of a sample size of 14 users. Something like 140 users would be more indicative of trends, while 1400 users would be even better.
Aside from the low sample size, the basic reason low time on site happens is because people are expecting something different than what they're getting from a site so they leave rather quickly. Specific reasons it could be happening: slow loading pages, poor design, poor matching keyword or ad copy to landing page content, poor user to content match, accidental clicks, etc. Cheers!
-
Hello,
Could you share the landing page? & the main keyword?
Thanks,
- Mike
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Unsolved Google Ads Not Getting Clicks or Impressions
I have been running some google ads - in the past 7 days I've had no clicks or impressions is this common? #ads
Paid Search Marketing | | PermaTherm0 -
Google AdWords Class Action Settlement?
Has anyone received and responded to a notice of class action settlement from Google Adwords? The sender (and the website it directs to) is adwordsclassaction.com. I see that there was such a thing, I am just not sure whether that domain is the official one to respond to?
Paid Search Marketing | | Linda-Vassily0 -
Using + in Adwords URL
Hi. I am using keywords in my Destination URL in Adwords. So http://example.com/?football+boots+supplier This was done by someone else and I am trying to understand the full meaning behind this. If I go to the page it links to, it is just the homepage of the website but obviously shows up in Analytics as a landing page that stills out from the general landing page of homepage / Is that the reason so its easier to track the data? I would have though using the Paid referral in Analytics does this better? Any help be great. Thanks
Paid Search Marketing | | YNWA0 -
Adwords Bulk Discount
Had a few calls recently from agencies offering bulk discount on Google Adwords spends if we pass management over to them and spend more than £5,000 ($7,500) a month, they claim they can offer a 5% discount over what we're currently paying... Can't find anything about this, does Google offer such a deal to agencies?
Paid Search Marketing | | digitalarts0 -
How to set up Adwords Account for Keyword Research
Hello, At the advice of some knowledgable people around here, we are setting up a $200-$300 Adwords campaign to determine keyword research. Our site is already doing well but we want to make sure we are targeting all the appropriate terms. What do we need to keep in mind in setting up this campaign. I assume we would do some broad match terms with a bunch of negative matching. Thanks!
Paid Search Marketing | | BobGW0 -
Google Adwords Clicks v.s. Google Analytics Visits
Hi Guys, This question has been asked several times before but after doing some research, I haven't really found the right solution and/or explanation. I'm currently seeing a 30-50% discrepancy in Adwords Clicks and Analytics Visits, where there are more clicks than visits in most situations. E.g. 74,127 clicks v.s. 46,845 visits (34 add-to-carts, 67 initiated orders, and a revenue of $12,000). Can anybody in the forum help explain this? Thank you, Jurgen P.S. I've also looked at all the tracking codes and everything seems to be alright, I've checked if any internal redirects are stripping off parameters but to no avail. Lastly, I'm not sure if this is a behavioral issue here in SEA--will first click (Adwords) and last click attribution (Analytics) be the only explanation? P.S.S. I'm seeing the same discrepancies with Facebook ads and Analytics.
Paid Search Marketing | | JurgenEstanislao0 -
Adwords budget for different days of the week
We operate a Google Adwords campaign that clearly performs better conversion wise on Monday, Tuesday and Wednesdays ... What is the best way to stack a higher daily budget on specifc days in Adwords - There doesn't appear to be any formal way of doing this and the advice online is mixed...
Paid Search Marketing | | digitalarts0 -
Tools to Discover the Keywords Competitors are Buying in Adwords
Is there a tool that you can use to find out what words a competitor is using for google adwords?
Paid Search Marketing | | jaredspencer1