B2B > Social Channels
-
Hi
I work in ecommerce selling mainly B2B - I wanted to find out if anyone could recommend one social channel they've found worked well.
We're a generalist, so sell a huge amount of different products, like office supplies, furniture etc to companies.
We currently aren't really present on social and this is something I want to push - however with resource I think we'd only be able to focus on one at this point.
I was looking at Facebook or Pinterest?
Thank you
-
Hi Megan
Thanks for the feedback! I am in the process of working on the content so as it's taking some time we'll need to work on this first to ensure we have enough to post once we get started
Its' B2B so our customers are other businesses but the actual people who order could be anyone. A competitor analysis is a great start!
Becky
-
Hi Becky,
Great question! I find that the "right" social platform can be vastly different from company to company. For us here at Moz, Twitter is great because it's where a majority of online marketers are already hanging out. Where do you think your customers are most active? A good place to start is by researching some of your competitors and seeing what's working well for them.
If you do decide to become active on a social channel, definitely make sure you have content to post regularly. I would have a handful of posts in mind before becoming active just so you can have a good running start.
I hope this helps!
-
Hi Tim
Thanks for the feedback. I know how important it is, I am a little concerned with how much content we can product at this time - it's not a huge amount at present, so is this something we should work on before we start posting regularly on social?
We do send out emails, so I did think that would be a good option for promoting our social channels to get followers.
Thanks!
-
For B2B I would imagine that LinkedIn would be a good start.
But as with any social platform I would try and get on all the big players - so Facebook, Twitter, Pinterest, G+ from a business page perspective. Having a presence is better than none at all. It is a good place to add any of your blog content, competitions, promotions etc.
Maybe use a tool like Hootsuite that can connect all of your major accounts in one place, so you can post to all social channels with just one post, helping to save you time and effort, but still helping to maximise exposure.
You might be surprised by the social traction you gain.
--
Also, do not forget the old timely B2B email, with promo offers and product updates, if you have a large email list you can generate from purchasers you already have an audience you can market too. These same audiences can also be applied to some of your social channels for further targeting.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
LinkedIn & B2B Marketing/Brand Authority: How Useful Is It?
Hi Folks, I'm in the process of drawing up some detailed step by step marketing and content strategy guidelines and I'm currently researching LinkedIn as a platform and the potential benefits for B2B marketing on it and building brand authority. I'm coming across some conflicting data regarding how useful it is. Does anyone have any experience or opinions on the viability of LinkedIn for B2B marketing and building brand authority? A couple of questions would be: Is it a viable B2B marketing platform? Is it a good place to build brand and industry authority? What techniques would you concentrate on over others? Any advice on the subject would be great. Thanks, folks. Regards Gareth
Branding | | PurpleGriffon0 -
Social Media Marketing Synergy
Hi all, Just a quick question. When creating social media profiles, should there be synergy between them in imagery. For example a fashion brand that has a lot of different styles. Would you have 2 completely different looks on say Twitter and Facebook? Or would you try to find a theme and stick with it? I have looked at other fashion brands and there is a mixed bag. Some have synergy, some don't. Is this a matter of opinion or is their a best practice? I don't think there is a right answer but I'd love some opinions / articles on it if poss! Thanks
Branding | | Jon_bangonline0 -
Social Media Accounts for International Strategies
Hi! we have a client that wants to begin doing business in Italy and France. As they don't sell directly to final customer, they need to generate brand awareness first in those market. We are thinking of a content marketing strategy. As they are a furniture company and they create a very nice product, we think we can work a lot with pictures and articles. We think that Pinterest, Picassa and flickair will all be very important for the strategy. For sure, we know they should create a Facebook Account for each country, but what happens with twitter, pinterest, flickair, youtube ...? Should they also create an account for each country? They are not a very big company, and I am not sure about if they would be able to generate enough content for each account if they have an account per country. What do you think? One account per country or can we avoid that for some social networks? Thank you!
Branding | | teconsite0 -
Social Media Content - Duplicate Content?
Hi All, What's your opinion on sharing the same content across your social media outlets. We are targeting only slightly different markets across each social media outlet. I find it hard to develop content for each outlet 3-5 times a week. There really is so much to share. At the same time, I wouldn't want to get canned for any duplicate content or anything like that. Along those lines, can anyone provide some advice on which social media outlets are "followed" vs. "not-followed," both in terms of links and overall indexing? Thanks!
Branding | | CSawatzky0 -
Social Bookmarking services any good?
Do you guys use any social bookmarking services to help promote your website? Any of them worth using?
Branding | | TinaGammon0 -
Social Sharing Buttons: SEO friendly ?
Any recommendations for an SEO friendly social sharing button company? Or ones that provide a good service and also actually helps your brand name in SEO? I think it is important for others to be able to share my pages with colleagues and others. Thank you, UtahTiger
Branding | | Boodreaux0 -
New Social Media Site + META Tags for User Profiles
I'm currently in the process of building a social media site and was deciding whether or not to add META descriptions/keywords for individual user profiles. After reviewing Facebook, I noticed that in the META Description field, user profile pages just inherited the values for Facebook (there were no META keywords); and, when I reviewed LinkedIn, there was no META description/keywords at all. After this investigation, I figured it might be a question best addressed to the SEO community. With that, what do you guys think? If you were building a social media site, would you have META description + META keywords for each user's profile? If so, what would be the best way to optimize the individual profiles so they rank highly within the search engines?
Branding | | NiallSmith0 -
Social bookmarking
What does the forum think the best strategy for social bookmarking is? Obviously white hat, user generated would be preferable but looking slightly darker; you can obviously get services that create social bookmarks over a period of several weeks, but are they worth the investment?
Branding | | PeterAlexLeigh1