B2B > Social Channels
-
Hi
I work in ecommerce selling mainly B2B - I wanted to find out if anyone could recommend one social channel they've found worked well.
We're a generalist, so sell a huge amount of different products, like office supplies, furniture etc to companies.
We currently aren't really present on social and this is something I want to push - however with resource I think we'd only be able to focus on one at this point.
I was looking at Facebook or Pinterest?
Thank you
-
Hi Megan
Thanks for the feedback! I am in the process of working on the content so as it's taking some time we'll need to work on this first to ensure we have enough to post once we get started
Its' B2B so our customers are other businesses but the actual people who order could be anyone. A competitor analysis is a great start!
Becky
-
Hi Becky,
Great question! I find that the "right" social platform can be vastly different from company to company. For us here at Moz, Twitter is great because it's where a majority of online marketers are already hanging out. Where do you think your customers are most active? A good place to start is by researching some of your competitors and seeing what's working well for them.
If you do decide to become active on a social channel, definitely make sure you have content to post regularly. I would have a handful of posts in mind before becoming active just so you can have a good running start.
I hope this helps!
-
Hi Tim
Thanks for the feedback. I know how important it is, I am a little concerned with how much content we can product at this time - it's not a huge amount at present, so is this something we should work on before we start posting regularly on social?
We do send out emails, so I did think that would be a good option for promoting our social channels to get followers.
Thanks!
-
For B2B I would imagine that LinkedIn would be a good start.
But as with any social platform I would try and get on all the big players - so Facebook, Twitter, Pinterest, G+ from a business page perspective. Having a presence is better than none at all. It is a good place to add any of your blog content, competitions, promotions etc.
Maybe use a tool like Hootsuite that can connect all of your major accounts in one place, so you can post to all social channels with just one post, helping to save you time and effort, but still helping to maximise exposure.
You might be surprised by the social traction you gain.
--
Also, do not forget the old timely B2B email, with promo offers and product updates, if you have a large email list you can generate from purchasers you already have an audience you can market too. These same audiences can also be applied to some of your social channels for further targeting.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
B2B Social Media
Hi, Wondered if anyone has any useful articles or tips for social media for a B2B generalist ecommerce site. We have started thinking about LinkedIn, but I know we need a lot more work & potentially to look at other channels/building a brand/personality online. I've read a few articles, about finding the unboring angle of your business - I'm just wondering how we can achieve this if we have thousands of products & potential customers - it's hard to know where to start & to get the buy in 🙂 It's something I want to push, so any tips would be great 🙂
Branding | | BeckyKey0 -
LinkedIn & B2B Marketing/Brand Authority: How Useful Is It?
Hi Folks, I'm in the process of drawing up some detailed step by step marketing and content strategy guidelines and I'm currently researching LinkedIn as a platform and the potential benefits for B2B marketing on it and building brand authority. I'm coming across some conflicting data regarding how useful it is. Does anyone have any experience or opinions on the viability of LinkedIn for B2B marketing and building brand authority? A couple of questions would be: Is it a viable B2B marketing platform? Is it a good place to build brand and industry authority? What techniques would you concentrate on over others? Any advice on the subject would be great. Thanks, folks. Regards Gareth
Branding | | PurpleGriffon0 -
Migrating Youtube Channels
Does anybody have any advice for migrating Youtube Channels. In other words there is one account with a handful of videos and another account with a handful of videos and we will want to migrate them to just one account. Is it really just re-uploading them and deleting the older account or is there more to this than that? Thanks,
Branding | | DRSearchEngOpt
Chris Birkholm0 -
Changing Social Media Profiles Name
Hi Mozzers, A client is thinking about changing their social media handles to shorten them to just their brand name as opposed to brand name plus the word 'apparel'. What is the implications of doing this and does the link change from facebook/brand-apparel or does the URL stay the same? Thanks Gareth
Branding | | Bush_JSM0 -
Social Media Icons for trust - have link land them on a social media page or have them stay on the page with like, tweet, +,etc?
An interesting question arises out of a conversation with one of my team. We were talking about FB pages in particular regarding a client and I am for icons that allow for trust without leaving the client's site page (I am from a direct marketing background originally and am against sending them somewhere else). She was pointing out that we had a client who has a FB page and we were not sending them to that page. I explained how I do not like to gain a bit of trust by sending them off site because it is the opportunity to lose a conversion by them becoming distracted. I also thought of a client who has over 100,000 likes, shares, etc. and who still is in the direct sales business at the end of the day; were they better off with a prospective client/customer to send them to their FB page/Twitter page, etc. or should they stay on the commercial site? I still believe that in the bricks and mortar world, I would not have a customer who came in to buy/look at a TV first go down the street to a social club for people who liked my company and then hope they come back and buy. Also, is there an opportunity to close a sale that would not have been closed by virtue of sending them away or to increase the size of the sale (remember, this must be such a sale increase or probability of sale increase as to outweigh the risk of loss of a client who would have bought)? I look forward to your assistance.
Branding | | RobertFisher0 -
Social Bookmarking services any good?
Do you guys use any social bookmarking services to help promote your website? Any of them worth using?
Branding | | TinaGammon0 -
Social Network or Blog? Which is best to start for business purposes?
I am a Realtor and was wondering which is better to start for Lead generation? A social network for local professionals or a blog?
Branding | | bronxpad0 -
Do cuss words on social media sites affect ranking?
This is a hard one, I'm sure. In regards to search, I've read that Facebook pays close attention to verbs and that Google takes into account related words close to anchor text and search terms. Now I have the unique opportunity to work as the internet sales and marketing consultant for a company in serious need of brand reputation repair. The company has experienced a terrible fallout from a recent product recall. Unfortunately in this case, the company site has really strong reach, which means that our blog posts, product descriptions, and twitter comments can be found copied on hundreds of websites hours after they are posted. The most recent incident has associated our brand name with words like cheaters, scam, phoney, copycat, and other words that will certainly get filtered here. All my attempts to assure unconditional refunds and offer phone support get labeled as a desperate attempt to save the brand. No doubt, the company has issues but will surely overcome them in time. SEO Question: Should I close the Facebook page and set strong filters on a new page to delete the onslaught of negative comments or should we spend the time to clean up the current page? This is a difficult decision, as I know many companies like Hubspot, Mailchimp, and Rackspace actually look at Facebook pages to qualify business leads (no fans, go home). Damage control suggestions also welcome, but the crux of this issue here is how our brand name and product names will be associated with cuss words or negative terms and how this will affect our ranking in SERPs.
Branding | | kwoolf1