Tasks for Google Analytics training
-
Hi Mozzers,
I'm delivering some Google Analytics (Fundamentals level) training, and trying to make it was fun and as interesting as possible... which is quite a challenge when it comes to GA.
I was just wondering if you're aware of training tasks, or interactions, I could bring into this kind of training session?
The group are particularly interested in user journeys and the effectiveness of content.
Thanks!
-
Hey!
Have them come up with better ways on how to analyse the content and it's context around it. Looking at how good a post performs is nice, but knowing what the context is around the post: data, time, author, topic is way more interesting if you do this at scale. That's why it could be good to not only have them think about doing the analysis, but also have them think about what kind of other context related areas they can track.
Second thing I would say is learning them more about the power of User ID tracking and event tracking as they can provide a better insight into what the specific customer journey looks like.
-
Hi,
Well, depending on the level of training/knowledge, you could have them find the answer to various questions in a G/A account. So, things like:
-
of organic visitors to a given page
-
of conversions by a channel
-
Navigation summary to a given page or goal.
You could ask less absolute questions, such as "what's wrong with the user signals on this page by x channel?"
You could have them create a working goal or segment or recurring report.
You could have them look over a G/A account and find three insights (opportunities, problems, etc) and be prepared to discuss them.
The possibilities are endless. Is that what you're getting at? Please let me know.
Best... Mike
-
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Attribution of conversions to payment gateway in Google Analytics
Hi all, We have been having a problem for a while now where most transactions are attributed to referrals from our payment gateway Sagepay. The issue started a couple of months ago, when we finally upgraded our website to https:// for logged in users and transactions. Before, when we were using http://, transactions were attributed to the correct channel. Even weirder, we upgraded 4 websites and only 2 of them have the issue now, the other two continue to attribute transactions correctly. I added Sagepay to the referral exclusion list which made no difference. Over the weekend, we upgraded to the global site tag and it seems to have improved somewhat, but yesterday 50% of transactions were still attributed to referral/sagepay. I am also seeing an odd issue, where for half of the transactions, the revenue and transaction are attributed to one channel, but the products (quantity) are attributed to another. One of the channels is always referral/sagepay and the other is the channel that the transaction should be attributed to. Has anyone seen this issue before? I'd appreciate any tips that might help us fix this issue. Thanks in advance!
Reporting & Analytics | | ViviCa10 -
How to Configure Custom Alerts for Real Time Traffic etc from Google Analytic API?
Hi All, I know how to set alert from google analytic but i want alerts for real time visitors so i think it is possible via Google Analytic API, so can anyone share with me the process or relevant blog post? Regards, Mit
Reporting & Analytics | | mit0 -
What is the best way to embed Google Analytics charts on our site?
We want to build out this functionality so a client can log into our site and view data. I know its possible but I can't find any articles about the steps so that my team can move forward.
Reporting & Analytics | | appbackr0 -
Google Analytics (not provided)
Hi A greater and greater % of clicks is showing as "not provided" - does any one know of any good external tracking software which will show this information? Thanks
Reporting & Analytics | | jj34340 -
How to devide Google traffic into local google traffic (.com , .uk , .cn etc) in Analytics
Hi, friends In google analytics , we can see search traffic from google, but is it possible to deeply see from which local google? eg: .com , .uk, .hk etc? Thanks alots
Reporting & Analytics | | topchinaseo
Boson0 -
Google Analytics "Undetermined" Keyword
Google analytics is suddenly showing a new keyword "undetermined". Traffic Sources > Sources > All Traffic with the primary dimension set to Keyword. It's currently our 13th keyword and it is displayed without parentheses around that you see with (not provided) or (not set). Anyone have any idea what this is? Thanks!
Reporting & Analytics | | Morris770 -
Exporting Keywords in Google Analytics
In the old Google Analytics, I would simply add &limit=30000 in the URL. Does anyone know how to export all keywords from the new Google Analytics?
Reporting & Analytics | | TommySwanson520 -
Google Analytics Admin account not allowing us to add other users?
Our Google Analytics Administrator account is not giving us access to the User Manager, and because of that we are unable to add users; have you ever ran in to a problem such as this, if so what was your solution. Thanks a Billion impressions, Vijay E2qE9.jpg
Reporting & Analytics | | vijayvasu0