Tasks for Google Analytics training
-
Hi Mozzers,
I'm delivering some Google Analytics (Fundamentals level) training, and trying to make it was fun and as interesting as possible... which is quite a challenge when it comes to GA.
I was just wondering if you're aware of training tasks, or interactions, I could bring into this kind of training session?
The group are particularly interested in user journeys and the effectiveness of content.
Thanks!
-
Hey!
Have them come up with better ways on how to analyse the content and it's context around it. Looking at how good a post performs is nice, but knowing what the context is around the post: data, time, author, topic is way more interesting if you do this at scale. That's why it could be good to not only have them think about doing the analysis, but also have them think about what kind of other context related areas they can track.
Second thing I would say is learning them more about the power of User ID tracking and event tracking as they can provide a better insight into what the specific customer journey looks like.
-
Hi,
Well, depending on the level of training/knowledge, you could have them find the answer to various questions in a G/A account. So, things like:
-
of organic visitors to a given page
-
of conversions by a channel
-
Navigation summary to a given page or goal.
You could ask less absolute questions, such as "what's wrong with the user signals on this page by x channel?"
You could have them create a working goal or segment or recurring report.
You could have them look over a G/A account and find three insights (opportunities, problems, etc) and be prepared to discuss them.
The possibilities are endless. Is that what you're getting at? Please let me know.
Best... Mike
-
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Using logical operators (AND / OR) in Google Analytics Goal Funnels
When setting up a Funnel within Google Analytics, is it possible to use logical operators (e.g. OR, AND) in the first (required) step of the funnel? For example, suppose I want to track users who visit page1.html AND page2.html before proceeding to the destination goal. I've entered two pages separated by the OR operator, and neither the "Verify this Goal" nor "Save" produces an error message - is it safe to assume that this is working as I intend? Thanks in advance!
Reporting & Analytics | | ahirai0 -
Google Analytics Tutorials
Hi, I'm trying to beef up my knowledge of google analytics. Can you pelase tell me where I can find some good Google analytics tutorials?
Reporting & Analytics | | corn20150 -
Google Analytics is treating my blog like all the content is just on the home page.
Hello all, I installed Google Analytics on a main website and a blog (blog.travelexinsurance.com) While it appears to be tracking correctly (and when I test it in real time it shows that I'm visiting) but it is treating the entire blog as though it's one page. So I can't see data on blog post X. All I see is that X visitors came to my blog in aggregate. So I see blog.travelex.com has 999 visitors, but it doesn't show that /travel-luggage got 50 visits, while /insurace-tips got 75 and so forth. I assume I screwed up the tracking somehow, but can't figure out where I went wrong. Tracking on the main domain works just fine. It's specific to the blog.
Reporting & Analytics | | Patrick_G0 -
Google Analytics: Okay to change domain?
So, we are a long time user of GA and we're planning a domain change.
Reporting & Analytics | | jmueller0823
Does anyone know if I can 'change the domain' in GA so we don't lose our past data?
Thanks!0 -
Google Analytics data - Canonical problems?
Hi everyone, We're trying to determine why Google Analytics is showing multiple versions of the same page as having "landing page traffic". For instance, these 2 pages are both shown as landing pages in GA: www.oursite.com/product_page
Reporting & Analytics | | darkgreenguy
www.oursite.com/product_page/ This occurs many times in Google analytics. Also, there are instances such as these: www.oursite.com/index.php/custom_product_url www.oursite.com/custom_product_url I can't find anything in Google Webmaster tools that would indicate a problem. However, this GA data is making me think there are duplicate content issues on the site... Thanks in advance for any help...0 -
How Can I Record .zip Traffic in Google Analytics
The company I am with shows traffic coming in to .zip files in Google Analytics. The traffic being recorded stopped a while back, but I know people are still downloading/visiting these .zip ULRs. I'm not sure how they were recording/tracking the .zip URLs (in Analytics) before, but I'd like to track them once again. Does anyone know how to do this? Thanks
Reporting & Analytics | | poolguy0 -
Google Analytics - multiple counters
Hey there Mozzers! One of our customers wants to seperate one Google Analytics account into multiple accounts. The website is divided in three parts: Main: www.website.nl Sub1: www.website.nl/sub1 Sub2: http://www.website.nl/sub2 And they would like 4 different reports under one account. R1: Total count R2: Website.nl (without Sub 1 & Sub2) R3: Sub1 R4: Sub2 I know multiple counters will get in conflict with each other, so I have to implement some filters. E.g: We can configure a filter for R3 on "astmakids" in URL. My question is: is there a safe way to implement multiple Analytics filters on one website? And how will R3 see visitors that come from the root domain astmafonds.nl? Are they referrals? Thanks a lot in advance!! Partouter
Reporting & Analytics | | Partouter0 -
Seeing / and no / in Google Analytics
When I look at my Google Analytics code, I see that the same content will show up twice, once with a / at the end of the URL, and once without. My site is at http://www.skypeenglishclasses.com. Does anyone know why this would happen? Is it duplicate content?
Reporting & Analytics | | Paulguy0