What are your thoughts on buying PBN links?
-
My current employer was using one previously, at my previous employer we never bought PBN links. Are there certain companies that are safer than others?
-
Personally I wouldn't do it. No way. At the end of the day this would be very clearly against Google's terms (not to mention low-quality work), so effectively you'd be placing a bet with your site's reputation on if Google's engineers successfully catch you.
If it's a business that wants to do well in the long term online, I wouldn't take the risk of a bet like that against someone like Google, who have 'one or two' decent engineers actively trying to catch this sort of thing.
Pattern spotting is likely to catch you out and end up with you in hot water, it's just not worth the risk (in my opinion).
As John points out, for a churn & burn website this may work I guess (not something I'd be involved in tbh!), but at the end of the day if you get caught, you're a bit screwed... Plus it'd just be contributing to more crappy content out there on the web - not something any of us need!
-
Don't do it. I have friends who have owned PBNs but came under so much heat from Google and others that they ended up selling them and getting out of it.
Things like this are always caught eventually. It may work for you short term, and if you're in that business of churn-and-burn sites and they're your own (not a client's) then I see no harm in it really. It's your own choice.
But if you are building a longterm business, this is a short term tactic that will only hurt you in the long run. Time and money better spent doing real marketing activities to build your traffic and brand over time.
Good luck.
-
Hi there
Google actually penalized sites using this technique back in 2014. I'd say, don't do it, that's just my vote based on history. You're better off investing your time and resources elsewhere.
Hope this helps, good luck!
Patrick
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Back link from site with DA of 72 to a website domain. Clicking on the link redirects to our website not the attended one.
Hi,
Link Building | | JIMBO16
I've ran a back link check and discovered a good back link to a site which then gets redirected back to my company's website. I have a feeling that an old SEO agency has purchased a small website which has a decent link back from a relevant organisation with a high Domain authority and then redirects the domain to our website to get the link juice. What are your thought on this? Is this really bad practise and possibly damaging? Thanks, Jim0 -
Gathering links
There are numerous "Ultimate Guides" to linkbuilding, outreach, etc., and they are all written to teach you the art of linkbuilding. The only thing these guides don't tell you is that following them takes a massive amount of time and doesn't guarantee to get good links at all. We're all in online marketing, and maybe we online marketeers are familiar with linking to other websites, posts that we like, etc. and maybe that's why we can write these guides but in other niches it really doesn't work that way 🙂 I'm wondering what techniques/tactics/strategies you guys are using in less straightforward niches to get quality links to your blogposts. To give you an idea, we launched an article a couple of weeks ago targeting a very competitive keyword. The article got shared over 100 times on LinkedIn/Twitter/etc. and already ranking pretty good, but REAL backlinks are still missing. How to get people to link to that article?
Link Building | | jorisbrabants0 -
Link Value
My question is how valuable is getting a link from a PA 71 with roughly 20 links on it. I guess I am saying how many links from a PA of 30 would be a comparable indicator. I understand there is an almost exponential value of authority as they go higher, but I am looking for a good explanation from a technical aspect. Hypothetical Scenario Would a person be better off pursing 20 links from PA25 pages, or would you be better only getting 1 from the PA71 all things equal.
Link Building | | mbarden260 -
Does nofollow link has any effect on link building
I recently read some article on noflollow link and the author says that nofollow link does have some effect on page rank. Can anyone explain the effect of nofollow link on website ranking?
Link Building | | petwho0 -
What is a good ratio of total links to linking root domains?
Is 100 total links for every linking domain too high? I suppose I could also look at ratios of sites that are doing well in the rankings.
Link Building | | ProjectLabs0 -
Do links from the second page of an article pass link juice?
I have been writing for some sites with a high overall page rank and the articles are being viewed as quality by search engines as well. However, they usually put a link to my site at the very end of the article and then break the article down into two pages to increase ad revenue. It seems that I'm not getting much credit for that link even if the page has a high SEOmoz/PR score. I want to know if I am getting the benefit from these links. If not, how do I make sure I get the most bang, even if my link is on a second page of the article? Here is an example of what I mean: http://www.forbes.com/sites/theyec/2012/08/22/kanban-for-customers-how-to-increase-transparency-in-your-business/
Link Building | | LawrenceWatkins0 -
Great idea to get back links in short order; however the links would be unrelated. . Is it worth the effort . BTW, it's a white hat method. Should I proceed?
I have come up with a very creative way to get some great back links using white hat methods. The problem is that the back links to the site would be to an interior page or external promotional website which then have links back to the main website. What kind of value for the main domain would this potentially achieve. What are peopLes thoughts on this idea?
Link Building | | FidelityOne0 -
Are 36 links from one site to nested pages better than one link to the root domain?
I have a Driving School website www.1stclassdriving.co.uk. The site is structured geographically with 36 area pages, one
Link Building | | Brian_Worger
page per area post code and one page per Driving Instructor. I am trying to develop links and have found a site (da91 pa
63) where I can create area links to each of my area pages if I
wish. Is it best to just create one link to the root page or
should I create 36 individual links to each area page? - which is most valuable?0