Keyword Restrictions - Advice on Best Practices
-
Hi.
I looking to the community for support around how others have dealt with restrictions involving keyword usage. I have a client that is within the health supplements industry, and though not as highly regulated as medicine, they still have restrictions on words they CANNOT use on their store/website. Which of course is restrictive when you are trying to help them rank for Diabetes Supplements, but they can't mention the condition at all.
So, what say the community, have you dealt with a similar issue? If so, how did/would you solve it? And can you share the solution/case study/website?
In general, I was thinking they create a stand alone blog that talks about alternative medicine, health conditions, ingredients/recipes, etc. First identify what people around, e.g. Diabetic Supplements are searching for and then build content around those searches. Then once the community has had time to grow, start offering banner ads that direct them to the types of supplements they are selling on their direct website. *Just so you know, I'd also advise to put a disclaimer on the blog so people knew who owned it.
-
Do not try keyword stuffing of your main keyword in the article or your page. It will do a negative effect on your page SEO. I'm working for the page nutrition veganliftz and I'm trying to balance the main keyword with LSI or related keywords.
-
Hahaha! Thanks Brent for the advice, and the your approach. It is appreciated.
-
Hurrah! I can contribute to you after your thoughtful reply to mine.
I worked with a supplement company within a different vertical and I was stopped by the exact same thing. Different claims they could not make because even though the supplement supported different functions - if you go out and crush three bags of McDonalds, the supplement isn't going to be able to do it job, thus the legal problem about statements and guarantees (funny world we live in).
I went the influencer route and avoided anything that could be tied to owned media making claims.
I'll use your example just for confidentiality but these were my steps:
-
anecdotal diabetic blogs
-
parents with diabetic children
-
athletes who manage diabetes
-
lifestyle blogs where the writer manages the ailment
-
etc
-
same thing on forums, Instagram, Youtube etc
Once the list was done, we reached out and tried to establish dialogue - admittedly our success rate was low @ around 7%. Some we paid for placement, others we simply produced the content and offered to amplify through owned social channels which had a substantial audience. I did not hit my personal goal in terms of total mentions however it was all done by the book and established some good ongoing relationships for the client which I handed over once we had momentum.
Hope that helps!
-
-
That's a tricky one. Looks like GNC has no fear -- but I'm sure they've also got a long line of corporate lawyers to back them up. I'd love to hear how you make it work. Good luck with the account. Best, Rhonda
-
Not sure if it is required by law, but their lawyer has advised them to stay away from what they can and can't do, and having an onsite blog with the mentions of conditions is a no, sadly. To bad as the equity of the home site would help the blog. I also know that the FDA is starting to regulate the supplements industry more, so they are picking and choosing their battles.
-
Is that required by law?
-
Thanks for your response rhonda002. Your thoughts are along mine, so it's validating - thank you. The only difference is it can't be onsite. It would have to be it's own stand-alone blog.
-
I haven't tested this theory, but for what it's worth...
I would create an onsite blog that caters to diabetics and offer information and education that's safe and legal to provide. Healthy diets, research, statistics, personal stories, and more. Think less about selling product and more about helping your visitors deal with diabetes in a healthy way like nutrition and diet.
In each of those articles, I'd toss in a CTA that leads them to the supplements - if there's a way to legally do that. Or perhaps you can link to a story on your site that has a person talking about how this has helped them? Testimonials, maybe?
Also I'd do some competitive research to find out how the big companies do it.
Hope that gets some ideas flowing for you!
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Followed all on-page rules no listing for target keyword :(
Hey guys, long time Moz user, first time forum asker. I recently went all out and tried to create above and beyond blog content, while also making sure to keep it SEO friendly. The page is indexed but does not show anywhere at all for the target keyword. Here is my article URL below. http://blog.storitz.com/2016/04/75-moving-tips-preparing-packing-beyond/ I checked it on the onpage ranker on MOZ and got a B. Here are some theories on maybe why it's not ranking at all. It got knocked for keyword stuffing. Although my page has tons of content and the keyword density is at a reasonable rate, I still used the keyword 22 times. Another is my wordpress automatically set my robots tag to "Noodp". Wanted to get some feedback and see if there is anything you guys might have some insight into before I start making adjustments here. Appreciate it in advanced!
Content Development | | Storitz0 -
Advice on Security Concerns for WordPress Site
My company has a WordPress site (URL is learn.automationdirect.com) It is a very simple site and is currently under utilized. I would like to make some SEO improvements to it by activating comments and installing an SEO plugin like Yoast but, I am being help back by concerns about the sites security. Is there some sort of suggestion/advice you guys can point me to that will help get the site to a place where we are confident in it's security level, and I can move forward with optimizing it?
Content Development | | ChadC0 -
Any help on best practices to move blog domain?
Hi, I am going to move my blog hosted on wordpress.com to a folder under mysite.com. (e.g. mysite.com/blog/). I start to think after the blog has gone live there will be duplicated content issue because I am going to import my posts in last 2 years onto the new location. I what way can I avoid that happen? Can I set something up (e.g. 301 redirect) in my current wordpress.com account? Any advice. Please help! Thanks
Content Development | | LauraHT0 -
What is the BEST way to find guest blog? Use Google under the blog tab??
I want to post articles and get backlink. What is the best practice for finding guest blog? Thank you, BigBlaze
Content Development | | BigBlaze2050 -
Blog and keyword advice
Hi, i am going to add a blog to my site to encourage more visitors as well as encourage google to visit the site more often but i am concerned on a couple of things. The blogs will be on weight loss hypnotherapy, anger management therapy and also gastric band hypnotherapy and i am concerned that by writing a number of articles on this topic that by using the keywords it will lower my rankings for the following keywords, gastric band hypnotherapy, anger management therapy, weight loss hypnotherapy. To help you understand more, i have three sections which are gastric band hypnotherapy, anger management therapy, weight loss hypnotherapy, which rank well with google and i am worried that if i write about these subjects in my blog that it will reduce my rankings. Should i reduce the number of times i use the word gastric band hypnotherapy in my new blog articles and say only say the word once or twice so google does not thing that is my main page on the subject. any help would be great.
Content Development | | ClaireH-1848860 -
What is the Best Premalink Structure and Why?
/%category%/%postname%/%post_id%/ - Used by Labnol(I'm not sure) (or)
Content Development | | gurrambharath
/%category%/%postname%/
(or)
/%postname%/ Guys, Please make sure that you inform me "Why?". Thank you all in advance.0 -
What are the best reasons not to use Wordpress as a CMS?
I'm a big fan of Wordpress (.org) as a content management system. However, I recognize that Wordpress isn't necessarily the best CMS for all ocassions. For those of you who don't like Wordpress, I'm interested in understanding your strongest reasons against. So, why not Wordpress?
Content Development | | Gyi0