What does it mean when Moz KW explorer returns a negative keyword difficulty score (eg -2)?
-
I recently did a keyowrd difficulty lookup in Moz keyword explorer as usual and for the first time a saw several (out of 100s) of negative keyowrd scores (generally -2). Is this a bug, what does it mean?
-
Solved:
Open your Keywords List and select (check box) all of keywords that say, "unavailable." Click, ". . ." to expand menu and select, "Refresh."
-
We'd love to investigate this further for you. Can you please email [email protected] with the specific examples of what you're seeing and we'll be happy to troubleshoot the issue further for you there. Thanks so much!
-
Are there any updates on this? I'm seeing the same for some keywords in my lists - "unavailable" in KW Explorer and "-2" when downloaded to spreadsheet. Thank you.
-
Well hello again! We'd love to investigate this further for you. Can you please email [email protected] with the specific examples of what you're seeing and we'll be happy to troubleshoot the issue further for you there. Thanks so much!
-
The same thing has happened to me, on two VERY different search terms. I've figured out that in the software the KW Difficulty value shows that it's "unavailable", but when downloaded into a spreadsheet for some reason it shows up as "-2" instead of the word "unavailable.
-
Hi there! Kristina with Moz's Help Team here.
Can you please grab some screenshots and provide all of the details on the search you're running and shoot these over to our team by emailing [email protected] and we'll be happy to take a look at this for you!
Thank you,
-Kristina -
I have never seen a keyword score lower than 1, even if you type in gibberish into the KWE, it should not show lower than one. There is a post Rand did on this- https://mza.seotoolninja.com/community/q/what-is-a-good-keyword-difficulty-score. It may be worth checking out and commenting on there (with a screenshot if possible) to find out what is going on. I am thinking it may have just been a glitch and it would be worth trying to but in the KWE again if you can.
In the mean time, you could check the keyword phrase on Google Keyword Planner to see if you can get an idea of search volume for that keyword phrase, which should give you a general idea of if its highly search or not. Generally speaking the higher the search volume, the more difficult it will be to target.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Unsolved Did Moz Bar change to have no Keyword capabilities?
I'm trying to use it during SEO training over here and the KW button goes to a "Get Page Optimization Score with MozBar Premium - Try Free", with a link that takes you to: https://hsinfo.moz.com/mozpro/mozbar/lander?utm_medium=cpc&utm_source=google&utm_campaign=Brand | NA&utm_adgroup=Brand - MozBar&utm_term=mozbar&gclid=CjwKCAjwxOCRBhA8EiwA0X8hi4Tx1YaOVwzWZaCGmzmYdBO4JEON8YlRMw52stp2AyfEBbH4uWDnARoCum0QAvD_BwE? Didn't this used to accept keywords and allow keyword checking? My training materials have the KW button behaving like this: [1] Do Keyword Research in MozBar.
Moz Bar | | EricaJorgensen
1. Click the icon with KW and a magnifying glass.
2. Enter a term related to your subject. For example, "cyber security".
There is a section telling you the keyword score, the relevancy to your page, and giving you optimizations that you can make to the page regarding this term.... Thus, I feel sure KW had useful and free features and not a button for a trial and paid Moz Bar Premium account. What is the pricing for this feature now? Or am I missing something? Thanks,
Tracy!0 -
Significant difference with DA scores on Moz Chrome app VS Website Tool
I saw a big difference between DA scores on Moz Chrome app VS Website Tool. Which DA score is the correct one? I personally believe the scores on Moz's site is most accurate. Do you happen to have issues syncing the scored to your Chrome app? Chrome App VS. Moz Research Tool (https://mza.seotoolninja.com/researchtools/ose/)
Moz Bar | | iPrice_Marketing
Moz.com: 92 / 88 Here's a screenshot of the difference: https://ipricegroup-my.sharepoint.com/:i:/p/jeremy_chew/ESy9lzUTC3lOl8o93Sx6LsUB8mYXo8LmYuUj2aa0xLXi1A?e=A6OrXs This was evident in other websites too:
Priceza (priceza.com.my😞 38 / 24
Shopback (shopback.my😞 43 / 41
Cuponation (https://www.cuponation.com.my/😞 27 / 250 -
Why is Moz Crawling More Pages Than My Site Actually Has?
Hi I have a site that only has 5k pages but Moz has crawled 50K pages on the site when I initiated the site crawl. I don't exactly know why Moz is reporting me back so many pages but I was wondering why this is and if any of you out in the Moz community know anything about this. Thanks
Moz Bar | | drewstorys0 -
Moz Crawl Report Increase in Errors?
Has anyone else noticed a huge increase over the past couple weeks in crawl issues in their dashboards? Without being able to see historical data week over week, I can't tell what's been added. Is this some update with the tool? I'm not seeing any health issues with this feature on the Moz Health page, it just seems strange that I'm seeing this across all our accounts.
Moz Bar | | WWWSEO0 -
Local Keyword Difficulty
Hi I just realised that Keyword Difficulty Tool offers data about national SERPS. I want to know if there is any possibility to obtain Keyword Difficulty for a specific city.
Moz Bar | | Alejandro_Loza
Thanks in advance0 -
Use of Keyword Analysis Tool (espcially regarding search volume)
Hello! I am fairly new to Moz and just starting to explore the available Research Tools. At first glance, I was very excited about the Keyword Analysis tool, but I quickly realized that (a) I wasn't receiving the information I needed and (b) I didn't know what to do with the information it gave me. So... Two specific questions: Is there any way to see the Google Search Volume instead of the Bing Search Volume? The overwhelming majority of our organic site traffic comes from Google, so it seems silly to look at the Bing search volume. How do you deal with the fact that this tool only returns search volume based on an exact match? As we know, there are some many ways the same general query could be entered, but it seems ridiculous for me to sit there and run the tool against every iteration I can think of just to get a general sense of the search volume. Two general questions: What do you find helpful about the Keyword Analysis tool and how does it inform your SEO work? What other tools do you recommend to help determine Google search volume for keywords? Thanks in advance for your help and advice!
Moz Bar | | Marketing_Dept0 -
Moz bar chrome
Hi
Moz Bar | | Emanuele_Ricci
moz bar does not work on chrome, it works correctly on firefox.
The bar is there but not showing any data...
Any idea? It can be something that is blocking moz bar on chrome browser or what else????
Thanks1 -
Issues adding keywords to MOZ analytics
Hi All 🙂 I've started a couple of campaigns in MOZ Analytics, one accepts keywords the other looks like it does but doesn't actually add them.. I'm pasting a group of keywords, about 30, all separated with comma's. Doing exactly the same to one account that congratulated me straight away and added them to the list below, yay! The other shows the spinning wheel for a few seconds and does nothing further, I've waited a good 24 hours and they keywords have not appeared. Any help appreciated! Thanks 🙂
Moz Bar | | spanda0