Should I use Moz Local?
-
I have put the time in to review all our business listings and updated it individually.
Are there more advantages in using Moz Local besides the convenience? For those that use it, what else have you found to be beneficial?
Would love to hear your thoughts.
Thanks,
Eric -
Had the same question, these answers are very helpful, thanks!
-
Really appreciate your honest answer and trying not to be bias. It's also good to know there are alternatives out there. What is important is the consistency and actually having the business pages set up which is a start I've made.
Thank you!
-
You're definitely right that it will allow me to focus on the technical side of things if Moz handles everything through Moz Local. Thanks!
-
Thank you for pointing our the pro's of using Moz Local. Will try to get my head around it!
-
"Are there more advantages in using Moz Local besides the convenience? For those that use it, what else have you found to be beneficial?"
Hi Eric,
In my mind, there are a couple of advantages to using Moz or one of the other high-quality citation building services over doing it manually.
(1) Consistency - you have a way of ensuring your company name, address, and phone number (NAP) data is consistently distributed to a large proportion of local business directories, GPS devices, and local applications in the United State. Consistency is one of the ways you ensure your business is being credited with all the citations you build.
(2) Accuracy - Moz points out errors, inconsistencies, and duplicates which you then have the opportunity to fix. When you build citations manually, it can be difficult to identify and fix these. (3) Completeness - Moz gives you a single point of contact for distribution of your citation data to the four local data aggregators and Foursquare (which feeds Pinterest and other local search apps).
(3) Completeness - Moz gives you a single point of contact for distribution of your citation data to the four local data aggregators and Foursquare (which feeds Pinterest and other local search apps).
(4) Convenience (as you mentioned) - The single point of contact is especially helpful if you plan on updating supplementary data like photos and menus, have a large number of reviews you want to track and respond to, or if you know the business plans on moving or changing its phone number in the near future.
(5) Support - I personally find the tool and process very confusing but Moz has great support and they get back to you quickly. Local search is very confusing in its own right. This is not necessarily a bad reflection on Moz, as there's always room for improvement.
(6) Cost - The fee is fair and reasonable. Not the cheapest. Also not the most expensive.
-
Hi Eric,
I definitely recommend Moz Local. The convenience factor is fantastic, and an automated approach will get your data cleaned up on tons of sources. Duplicate listing suppression has also been huge for the clients I work with.
On top of that, the convenience will let you focus more energy on technical, content and links for the site as a whole which are extremely important for local.
Hope this helps!
Matt
-
Hello Eric and fellow Mozers,
Yes, I believe you should... probably*. Even though you have invested your time to review all your business listings, Moz local goes a step further. It pushes your listing information out to the main data aggregators. Most businesses and SEOs (myself included) are not able to consistently influence this data for a few reasons, and consistency is key.
Moz Local helps keep the aggregators' data consistent. Without it or your continued time investment, aggregators like Infogroup and Localeze will eventually change your listing information. That bad data will then, in turn, be disseminated to your edited listings.
*Probably?
The effect data aggregators have on your listing varies. I believe this depends on your location and how many times that location's data has changed over time. You might be fairly far removed from these changes if you are well established or a new business in a newly developed area. Still, the cost is so negligible. Just do it and save yourself time.Why Aggregators Change Our Listing Data
I've not had a unbiased answer to why this happens. The best answer I've heard (in my opinion because I've seen correlations that back it up) is from Vizergy's rep at Yext*. They say, aggregators switch or rollback listing info when they lack information or are presented with strong, conflicting data. Most often, the published data is reverted back to older, more verifiable data. This often winds up being a relatively data phone-book entry.*Yext and a quick note on bias. I'm not personally bias to Yext or Moz Local. I like what works for my clients' needs. However, Yext is bias to their own product, and it is in their best interest to cast doubt on data aggregators.
Keep it consistent,
CopyChrisSEO and the Vizergy Team
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How to fix zip code in Moz Local
I manage an account for a client and the zip code appears wrong in the Moz Local Report Score. How do I correct this?
Moz Local | | RoyaMarketingTeam0 -
Employees using the Dealership's address and popping up as duplicates in Moz Local?
We are using Moz Local and have a client who's salespeople create individual Facebook Pages for themselves and use the storefront's address. They are noted as duplicates. How much does this really hurt local SEO?
Moz Local | | 9CloudsInc0 -
Moz Local Duplicating Street Address
Hi, Whenever I done a lookup for a client we were hoping to get on Moz Local, the listing that appeared has a repeating street address. For Example 123 Some Street, 123 Some Street, Some City, Some ZIP Code I have checked Google Plus / Google My Business and no such repetition is there. If anyone has any input on the matter it would be greatly appreciated.
Moz Local | | WSIDW0 -
Moz Local Address Issues
I've been having some issues with addresses recently that I've been submitting to Moz Local and I'd like to see if other people are having similar issues and how they are resolving them... So Moz local requires you to have any Suite or Floor info on line 2 and I am having a hard time making this work with Google. It seems like they always add it to line 1 and when I call to get it fix it is like pulling teeth to get it right. There has been a couple times i've had to fight to tell them its not formatted right. All this trouble has really made me think about if it is worth it using the service if this is going to be an issue.
Moz Local | | NeilBelliveau0 -
Moz Local bulk upload US only
Moz Local has launched in the UK and I am currently using it to update my citations on one of my sites. I tried to upload a CSV with the rest of my citations but it claims Moz Local is US only and does not accept my Country Codes of UK or not having a State. Has anyone else had a similar problem or knows a work around? Thanks
Moz Local | | AlastairBall850 -
Has anyone used Moz local for their clients?
If you already have accounts with some of the local directories can you still use Moz local or is it just for business who have never claimed their business? I'd like to offer this as a service to clients but they will see it's Moz local and just do it themselves. Anyone know if there is a branded version coming soon?
Moz Local | | pompanoartist1 -
Why is MOZ Local not finding any of my citations?
I ran a new client through the Moz Local Check My Listing and got this: It looks like your business wasn't found on any major search engines. My client's website and Google Plus page have been live for over a month and he is listed in almost 90 business directories; all verified, live listings. Both his Yelp and Home Advisor profiles show well in search as does his website in organic so I know Google is picking up on the business. Checked all the simple stuff like correct spelling, url, etc. Any thoughts? Is this just a matter of time? If so, how long will it take MOZ to find a new listing usually? I see there is a MOZ index update scheduled for the 28th. Should I run it again after that? Regards, Dino
Moz Local | | Dino640 -
Moz local is not finding my Facebook and google Account.
I have a business account for both. I put the url in the csv under social. and I have tried the check listing as well and they are not showing up. https://www.facebook.com/Journeys.A.Travel.Company?ref=hl https://plus.google.com/102332103652332609393/about?hl=en-US
Moz Local | | russtx0