Should I use Moz Local?
-
I have put the time in to review all our business listings and updated it individually.
Are there more advantages in using Moz Local besides the convenience? For those that use it, what else have you found to be beneficial?
Would love to hear your thoughts.
Thanks,
Eric -
Had the same question, these answers are very helpful, thanks!
-
Really appreciate your honest answer and trying not to be bias. It's also good to know there are alternatives out there. What is important is the consistency and actually having the business pages set up which is a start I've made.
Thank you!
-
You're definitely right that it will allow me to focus on the technical side of things if Moz handles everything through Moz Local. Thanks!
-
Thank you for pointing our the pro's of using Moz Local. Will try to get my head around it!
-
"Are there more advantages in using Moz Local besides the convenience? For those that use it, what else have you found to be beneficial?"
Hi Eric,
In my mind, there are a couple of advantages to using Moz or one of the other high-quality citation building services over doing it manually.
(1) Consistency - you have a way of ensuring your company name, address, and phone number (NAP) data is consistently distributed to a large proportion of local business directories, GPS devices, and local applications in the United State. Consistency is one of the ways you ensure your business is being credited with all the citations you build.
(2) Accuracy - Moz points out errors, inconsistencies, and duplicates which you then have the opportunity to fix. When you build citations manually, it can be difficult to identify and fix these. (3) Completeness - Moz gives you a single point of contact for distribution of your citation data to the four local data aggregators and Foursquare (which feeds Pinterest and other local search apps).
(3) Completeness - Moz gives you a single point of contact for distribution of your citation data to the four local data aggregators and Foursquare (which feeds Pinterest and other local search apps).
(4) Convenience (as you mentioned) - The single point of contact is especially helpful if you plan on updating supplementary data like photos and menus, have a large number of reviews you want to track and respond to, or if you know the business plans on moving or changing its phone number in the near future.
(5) Support - I personally find the tool and process very confusing but Moz has great support and they get back to you quickly. Local search is very confusing in its own right. This is not necessarily a bad reflection on Moz, as there's always room for improvement.
(6) Cost - The fee is fair and reasonable. Not the cheapest. Also not the most expensive.
-
Hi Eric,
I definitely recommend Moz Local. The convenience factor is fantastic, and an automated approach will get your data cleaned up on tons of sources. Duplicate listing suppression has also been huge for the clients I work with.
On top of that, the convenience will let you focus more energy on technical, content and links for the site as a whole which are extremely important for local.
Hope this helps!
Matt
-
Hello Eric and fellow Mozers,
Yes, I believe you should... probably*. Even though you have invested your time to review all your business listings, Moz local goes a step further. It pushes your listing information out to the main data aggregators. Most businesses and SEOs (myself included) are not able to consistently influence this data for a few reasons, and consistency is key.
Moz Local helps keep the aggregators' data consistent. Without it or your continued time investment, aggregators like Infogroup and Localeze will eventually change your listing information. That bad data will then, in turn, be disseminated to your edited listings.
*Probably?
The effect data aggregators have on your listing varies. I believe this depends on your location and how many times that location's data has changed over time. You might be fairly far removed from these changes if you are well established or a new business in a newly developed area. Still, the cost is so negligible. Just do it and save yourself time.Why Aggregators Change Our Listing Data
I've not had a unbiased answer to why this happens. The best answer I've heard (in my opinion because I've seen correlations that back it up) is from Vizergy's rep at Yext*. They say, aggregators switch or rollback listing info when they lack information or are presented with strong, conflicting data. Most often, the published data is reverted back to older, more verifiable data. This often winds up being a relatively data phone-book entry.*Yext and a quick note on bias. I'm not personally bias to Yext or Moz Local. I like what works for my clients' needs. However, Yext is bias to their own product, and it is in their best interest to cast doubt on data aggregators.
Keep it consistent,
CopyChrisSEO and the Vizergy Team
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Unsolved Multiple Locations for One Client on Moz Local
Hello, I have a client that I want to do local SEO for. They have two locations, both cities in Tennessee. To do this, would I just start two separate locations in Moz Local? Or would that cause a problem, making them look like separate "entities" in directories?
Moz Local | | ljudy0 -
Suspended Google my Business listing - Moz local created a new one - best way forward?
I had a suspended Google my Business listing and Moz local automatically created a new one because I had synced GMB with Moz and selected the option to push data there from Moz Local. The new GMB listing is verified and I dont know why the previous one was suspended. What's the best way forward? Should Ijust delete the suspended listing and edit this new one, or I should still submit the reinstatement request for the suspended one? Many thanks
Moz Local | | ElaineDesignLobby0 -
SEO Local México
Hola, quisiera saber si se puede habilitar SEO Local para México, ya que no aparece mi negocio
Moz Local | | VeronicaLeyva0 -
Correct GMB page is not being pulled to validate in Moz Dashboard
Hi, I have a client who will be purchasing a Moz Local package. They have 1 main location and 11 off-site locations throughout the city. I am trying to validate the last location through the dashboard but the correct Google My Business page is not being pulled. I went to the backend of the Google My Business page and there is a banner saying, "Your business is verified. Listings may be reviewed for quality and can take up to 3 days to be published." This banner has been present for almost 3 weeks now. The Google Business pages were bulk verified and only this one page is pending review. Does anyone have insights as to why the page is still pending review? If the page is verified, why is it not being pulled to Moz Dashboard?
Moz Local | | FSCInteractiveLLC0 -
How to add alternate addresses in Moz Local duplicate section
As someone that recently moved from an agency to a position in-house, I am appalled at the lack of support and resources for users of Moz Local that are NOT connected to an agency partner. Without a public phone number, a support rep, and nobody manning the chat... how are we supposed to get answers for the service that we paid good money for? I would like to know how to add an alternate address to the duplicate are of our listing account. We have an old address that appears everywhere but is not showing in the duplicate listing report and I'm not sure how to add it. Any help would be appreciated. A public phone number and/or tech support rep would be even better! Bryan Mull
Moz Local | | Isolatorfitness
Isolator Fitness0 -
How long do Facebook and Google pages have to be published before Moz can verify them?
Hi there. I've checked the forums and have seen similar questions, but couldn't find an answer in them. I have a listing that I imported from my Google My Business account, but it comes up as unverified for both Facebook and Google. Both pages exist, but have only been published for about 3 weeks. Both sites contain the accurate business information and are the appropriate types of pages, so the best I can determine from what I've read in the other posts is that "newly" published Facebook and Google pages may not be able to be verified by Moz Local. So the question is, what is considered "newly published"? The Facebook business page is: https://www.facebook.com/JTBentonConsulting/ The Google+ page is: https://plus.google.com/b/114469171569907148968/+JTBentonConsultingAdamstown?pageId=114469171569907148968&hl=en The name registered for Google My Business is: J T Benton Consulting - Mobile Notary Public Any ideas?
Moz Local | | monicastuckey0 -
MOZ Local "unable to validate the following listings with Google or Facebook" ?
I am trying to upload my local csv file and I have no errors. I have a listing on Google + and Facebook and they look like they match the file exactly. I do not want to setup another list to create duplicates. What do i do? Any help please Jeremy Wood https://www.facebook.com/searchoutsidethebox?ref=bookmarks https://plus.google.com/+Searchoutsidethebox/posts
Moz Local | | SOtBOrlando0 -
Moz Local Distribution Network
I'm looking for some documentation on Moz Local about the distribution network. I know Moz submits directly to:
Moz Local | | rustmedia
Infogroup
Acxiom
Nuestar/Localeze
Factual
Foursquare
Superpages
Best of the Web However, Moz doesn't seem to provide documentation on what sites will be updated from their distribution network. I need to know how this entire distribution network compares to the Check Listing graph provided by Moz Local. For example, I know Yahoo is part of Localeze's distribution network. What sites in the Check Listing graph are not part of the entire distribution network?0