Landing Page Drop Out
-
Hi,
If a product page drops out of organic ranking, but you've made no changes is there a good place to start in order to find out why?
I feel like it's almost impossible?
Thank you!
-
There could be multiple reasons for a drop if it is only a small few place drop it could be
- a competitor has been active recently and forced your to drop or maybe the search engine naturally reshuffling the order.
For a larger drop, it could be a blip... don't make a knee jerk reaction and make lots of changes which could make things worse. Give it a few days to see if you bounce back.
If you find you do not return to your usual ranking placement, then this could be caused by a larger algorithmic change. I would suggest you track how much you change for specific terms and which pages rank.
Also as per Egol has another page replaced your current product - e.g duplicates etc. or has another site caused some sort of content cannibalisation by borrowing your content and replacing you.
-
To submit a DMCA to Google, log into your search console and go here https://www.google.com/webmasters/tools/dmca-dashboard
Fill out the form, press "submit" and the complaint will be filed. Then push the back button, edit the form, press submit again and your second complaint will be filed. Using this method you can file a hundred complaints in an hour or so.
Before you start filing DMCA complaints you need to have a thorough understanding of copyright law - especially fair use. I suggest going to an attorney, explain your problem, how you intend to solve it and let the attorney educate you. Filing an inappropriate DMCA against another webmaster can get you sued.
-
**Do you check prior to writing your unique content whether any other sites have similar content? **
If I write the content or if one of my employees write the content, it is going to be unique.... because it isn't short, because it goes into specific details, because it might include personal experience.
How do you manage keeping on top of this
Make sure that everyone knows that there are no shortcuts in producing content. Nothing is to be copied. Nothing. Let them know the consequences to your business if you are found with infringing content on your site. Let them know their personal consequences if this happens.
How do you know/keep track of other sites taking your content?
You can use a service like CopyScape.com. Posting their logo on your site will be some deterrent. Having explicit copyright statements and warnings on your site is very important. There is a cost to this, but if you have a problem they can be a bit of help to some people.
I know someone who embeds tiny 1x1 images within his content. Then when these are loaded on other sites by a copy/paste action, the code will be on their site calling for the image with every pageload. The images will load from your server and identify the infringer.
-
Hi
Thank you.
How do you manage keeping on top of this - we have hundreds of product pages and I don't write the content for everything. Do you check prior to writing your unique content whether any other sites have similar content?
How do you know/keep track of other sites taking your content?
Thank you
-
Hi EGOL your case is very important to me and I think is very important for many of us as a marketeers. So my question is how do you manage that kind of case? (when some one is stealing that kind of content) is there a place or site where you can submmit your DMCA requirement
-
In a lot of cases, this is caused by thin or duplicate content in one of the following ways.....
--- verbatim use of manufacturer's description
--- description of minimal length
--- two or more websites using the same description
One of my websites was selling a number of products that were made in China. I wrote unique and lengthy descriptions for each one of them. Then dozens of other websites grabbed my descriptions and used them verbatim. My page (and many of the duplicates, went into supplemental). Back then I did nothing and stopped selling those items. Today, I would get aggressive and file a lot of DMCAs to Google, to hosts and to Adsense, if they are using it.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Why is my landing page title tag being applied to the entire site?
I have a unique title tag for every page on my site but depending on what page a user lands on, that title becomes the title tag for the entire site. For example, if you come in from SERPs via the "Zach King: My Magical Life" page, the title "Zach King: My Magical Life" title will be applied to every page on the site even though they have unique title tags. This is the site: https://www.shelfstuff.com/book-shelf. Any ideas on how to fix this?
Intermediate & Advanced SEO | | craigkleila470 -
Magento 1.9 SEO. I have product pages with identical On Page SEO score in the 90's. Some pull up Google page 1 some won't pull up at all. I am searching for the exact title on that page.
I have a website built on Magento 1.9. There are approximately 290,000 part numbers on the site. I am sampling Google SERP results. About 20% of the keywords show up on page 1 position 5 thru 10. 80% don't show up at all. When I do a MOZ page score I get high 80's to 90's. A page score of 89 on one part # may show up on page one, An identical page score on a different part # can't be found on Google. I am searching for the exact part # in the page title. Any thoughts on what may be going on? This seems to me like a Magento SEO issue.
Intermediate & Advanced SEO | | CTOPDS0 -
Can we put long-tail keywords at footer menu and create landing pages for same?
When we cannot rank for multiple keywords; can we try creating landing pages for some long-tail keywords and put all such landing pages at footer menu to rank for search queries? Will this helps and sound spammy to Google?
Intermediate & Advanced SEO | | vtmoz0 -
Sitemaps and dynamic pages
Hi all, I have a gigantic website and they are adding another subdirectory to it. My question is regarding html sitemaps for better optimisation. 1. Should a keyword focussed front end (html) sitemap be made for all the dynamic URLs or 2. Should a category focussed front end (html) sitemap be made for all the dynamic URLs what would be your approach to doing a sitemap with thousands of pages with a structure like Directory > Sub directory > Subdirectory > Files
Intermediate & Advanced SEO | | Malika10 -
Duplicate content within sections of a page but not full page duplicate content
Hi, I am working on a website redesign and the client offers several services and within those services some elements of the services crossover with one another. For example, they offer a service called Modelling and when you click onto that page several elements that build up that service are featured, so in this case 'mentoring'. Now mentoring is common to other services therefore will feature on other service pages. The page will feature a mixture of unique content to that service and small sections of duplicate content and I'm not sure how to treat this. One thing we have come up with is take the user through to a unique page to host all the content however some features do not warrant a page being created for this. Another idea is to have the feature pop up with inline content. Any thoughts/experience on this would be much appreciated.
Intermediate & Advanced SEO | | J_Sinclair0 -
Any downsides of (permanent)redirecting 404 pages to more generic pages(category page)
Hi, We have a site which is somewhat like e-bay, they have several categories and advertisements posted by customers/ client. These advertisements disappear over time and turn into 404 pages. We have the option to redirect the user to the corresponding category page, but we're afraid of any negative impact of this change. Are there any downsides, and is this really the best option we have? Thanks in advance!
Intermediate & Advanced SEO | | vhendriks0 -
Wrong page in serps
Hi
Intermediate & Advanced SEO | | niclaus78
I've been working with a law firm's website for a couple of years and we've encounter a problem. The pages were divided to target employers and employees separately. For the very targeted keywords mentioning either employees or employers everything was good but for broader less targeted keywords e.g unfair dismissal keywords chooses either one or the other which is a problem. Now I created this ''bridge'' pages where all the topics are explained and then users are directed to and then they will chose where to go. the problem is a lot of off page was created during this years either targeting on or the other. What I plan to do is: -Create a new site map and changing the priority, so the new pages will have a priority 1 and the others less. - bookmarks, articles, etc will be targeting now to the new pages. I place the new pages linked from the home page so that they get the link juice of the home page and they are also now more a category page in the map, so a level up comparing to the previous ones. Questions: 1- Is it worthwhile adding a rel canonical tag to the new pages and rel alternate to previous pages, or if its not a question of duplicate content it shouldn't have an impact? What other things should I take into consideration? Thanks a lot. nico0 -
Ranking drop for a particular page on a particular keyword
Take a look at centerforhealthysex.com/sex-addiction. For months we were ranking in the top 3 spots with this URL for "sex addiction los angeles", even reaching #1 for a while. Late last year we redesigned and developed the site to clean up the code and redirects. We also cleaned up the internal linking structure. For years we had been ranking on "sex addiction los angeles" for the home page ... bumping around the top 5 spots, but we wanted organic traffic to go to /sex-addiction. In the Fall, we saw overall site traffic rise steadily. We made few changes to the site and none to this page or links flowing back to the page once we had achieved strong ranking -- we didn't want to mess with a good thing. Then November 27th we started losing ranking on this term and a couple others. The good news is that we gained ranking on some high volume traffic terms so overall organic traffic is reasonably strong, BUT we're not ranking on the terms where we want to rank. Centerforhealthysex.com/sex-addiction is now nowhere to be found on the target search term despite fairly strong page rank. I tried redoing and resubmitting the site map, cleaning out some potentially duplicative content but to no avail. I see no issues, errors or warnings in Webmaster Tools. We have a few medium priority fixer-uppers in SEO Moz, but we've taken care of the majority of the big stuff. What am I not seeing? Thank you!
Intermediate & Advanced SEO | | joshuakrafchin0