Safest Route to Get from Drupal to Wordpress
-
Hi all,
I have a prospective client who currently has a Drupal 7 site and they are interested in converting it to Wordpress (or simply building it new in Wordpress) and changing CMS. They would like to update the look of their site to make it a little more modern, but they are very concerned about preserving their SEO and rank, etc so they plan to keep the structure and urls, etc. pretty identical to what they have now with only minor cosmetic changes for the moment.
I want to find the best and most economical route for them to take for a change like this. If an actual conversion/migration is the way to go, then I also want to help them find a professional developer they can trust to do the job correctly as I am not a Drupal person.
I guess my question concerns what would be the safest and most economical route to preserve the SEO and rank, etc. that they have now?
1) Would that be an actual migration and conversion of their current site into a custom WP theme that's structured as closely as possible to the site currently?
2) Or, depending on the ultimate complexity of the site, would it be possible to leave out the step of migration altogether? Would there be huge cons or red flags to starting from scratch and manually building a custom WP theme while duplicating the architecture/links/urls, etc. as closely as possible to the current site? Anything else to be worried about if this is a possibility?
3) Or would you suggest some other way entirely?
Thank you so much in advance for any guidance or suggestions on this! They are really nice people and I just want to make sure they do this safely because they get a lot of business from their site and they are justified to worry.
-
This post is deleted! -
Hey again! I would be happy to give you a recommendation - it may be something my firm can help you with too. Please reach out to me at [email protected]. Either way, I'll be happy to help you find someone. Thanks!
-
Thank you very much! Appreciate the advice!
Now, I'm hoping there's someone out there who can recommend a professional developer for Drupal to Wordpress work like this... I've had some good luck on certain things with UpWork but it would be nice to have a recommendation for something like this.
Thank you again everyone!
-
Hey! I would go route #1.
-
Hi there,
Thank you so much for responding. When you say you would recommend a custom WP theme, do you mean with regard to the #1 or #2 route? If you could be so kind as to clarify I would be most appreciative. Thank you again!
-
Hey there!
The three things that you'll need to be concerned with in preserving SEO:
1. URL structure
2. Architecture or site map
3. Content on indivdiual pages
If these are preserved (which I recommend), then you shouldn't have any SEO issues when you move it to WP. I would recommend a custom WP theme. You can preserve the design but you may want to see how you can modify it to be faster as Google just updated their PageSpeed tool: https://developers.google.com/speed/pagespeed/insights/
I hope that helps!
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Is managed wordpress hosting bad for seo?
hi, i would like to create my own website, but I am confused either to choose cpanel hosting or managed wordpress
Web Design | | alan-shultis0 -
Do Wordpress sites outrank SquareSpace?
I was a big fan of Wordpress. I used it for 10 years. However, because I run a very small business, the constant upkeep needed on WP in the end started to frustrate me in the end, so I moved to SquareSpace. However, I am beginning to question my decision, as one of my sites is struggling really badly, and I mean badly. The other sites are okay. So I started asking around, and most people are saying there shouldn't be a difference. A few people have said their Wordpress sites always outranks their SquareSpace sites. Then I read what Rand Fishkin said in the below Twitter thread, now I am even more confused. I am very reluctant to move to Wordpress, its just so much hassle. But at the same time, if a site doesn't get much traffic then it's useless. https://twitter.com/drew_pickard/status/991659074134556673 https://twitter.com/randfish/status/991974456477278209 Please let me know your thoughts and experience.
Web Design | | RyanUK0 -
Getting a highly ranked site a better result for 1 search term
I have a highly ranked website for a niche category. My site ranks higher in SEOMOZ than all of my competitors, but I can't get any higher than 4th on a page for one specific search term. What can I do to help my site increase its ranking on a specific search term?
Web Design | | tadden0 -
Migrating a site to Wordpress
I've recently been converting our old website to a wordpress based website and been working on the new version of the site on a subdomain. Now at the stage when I am getting ready to let the site go live and just wondering exactly how to do this so I have minimal downtime? Looking in the wordpress control panel there is the setting to enter the address of the site if you want it to be different from the directory it has been installed within - is this a good idea (i.e. is it stable if I do this? good for seo, bad for seo or makes no difference?)? or should I manually install everything in the root myself (if I do this is there a way to direct people to the temp version of the site on the subdomain? Any tips, do and don't s would be appreciated as I want to do this right!
Web Design | | Jon-C0 -
So apparently SEO moz will get us de-indexed according to a SEO company!
Each and every day i get called up from an SEO company who promises to get me top spots in Google rankings if i quickly get on their special offer they have today normally i would say "no thanks and put the phone down" but i had a bit of spare time so i indulged the guy and we got talking. After the introductions and speal about his company he was showing me what his company does and how they go about it to get me top ranks (they don't get me ranks but create a website they own which then passes leads to me- kinda clever since they could then start charging me per lead or my competitors) We continued to talk and i mentioned i used SEOmoz to check my rankings and back links etc and he told me that Google are cracking down and anyone using these types of software/websites will get their websites de indexed. This struck me as BS but i wanted to get your thoughts on the matter, i personally don't believe Google would ever do such a thing as this since it would be so easy to get your competitors websites taken down (i.e. negative seo) but its certainly a talking point.
Web Design | | GarethEJones0 -
Drupal SEO - Concerns about cloaking
It appears that core Drupal includes a CSS style that automatically generates an tag for any* or > ## Main menu This uses the CSS to create a 1px1px header with that text that is absolutely positioned in the top left hand corner. Essentially, hidden and unreadable to humans and presumably also useless to even screen readers. There is some discussion of the reasoning for including this functionality as standard here: [http://drupal.org/node/1392510](http://drupal.org/node/1392510 "http://drupal.org/node/1392510") I'm not convinced of its use/validity/helpfulness from an SEO perspective so there's a few questions that arise out of this. 1. Is there a valid non-SEO reason for leaving this as the default rather than giving ourselves full control over our ## tags? 2. Could this be seen as cloaking by creating hidden/invisible elements that are used by the search engines as ranking factors? Update: http://www.seobythesea.com/2013/03/google-invisible-text-hidden-links/ Google's latest patent appears to deal with this topic. The patent document even makes explicit reference to the practice of hiding text in ## tags that are invisible to users and are not proper headings. Anyone have any thoughts on what SEOs using Drupal should be doing about this?
Web Design | | Tinhat1 -
Hom much does getting a mobile website improve the "mobile ranking"?
There's been speculation about Google totally not ranking sites that are not mobile, but as far as I can see many sites rank THE SAME on mobile devices as on regular stationary PCs/lap-tops. I had hoped for a radically improved ranking once a mobile site was built. Or is it just that it takes a TON of time for it to go through and then it gets better or is it like with regular sites that a new mobile site on a sub-domain is parked in some form of mobile-sand-box? Also, does putting a mobile site on a ranking domain, as subdomain help, e.g. m.testingsite.com instead of testingsite.mobi ? Thanks.
Web Design | | yvonneq0 -
Wordpress drop down menu issue...
While I am tweaking my current site with getting rid of my footer links, my site will not allow a drop down menu for my service area parent page. It will do a drop down menu for any other tab. Could not find anything in a google search besides just link to parent for drop down... Any ideas?
Web Design | | greenjoe0