What is a Good Keyword Priority Score?
-
Howdy gang,
This is my last discussion post in the series on keyword metrics in KW Explorer & Moz Pro (previously on Keyword Difficulty, Opportunity, & Volume). In this one, let's chat about the "Priority Score," a feature you'll find in Keyword Explorer on any lists you build.
Priority was conceived to help aggregate all the other metrics - Difficulty, Opportunity, Volume, and (if you choose to use it) Importance. We wanted to create an easy way to sort keywords so the cream would rise to the top -- cream in this case being keywords with low difficulty, high opportunity, strong volume, and high importance (again, if you choose to use it). Thus, when it comes to Priority Score, there's no particular number you should necessarily seek out, but higher is better.
When you get into the ranges of 80+ (which is quite rare, Single Malt Scotch is one of the few examples I could find, and only because it's volume is so high and there's only a couple SERP features), you're generally talking about keywords with high demand (lots of monthly searches), the difficulty isn't too crazy (a website in the 55-80 DA range might have a shot), and the CTR Opportunity is decently strong (usually not too many SERP features that take clicks and attention away from the organic web results). Below that score range, you're usually finding keywords where one or more of those isn't true -- there's either lower volume, heavier competition, or lots of SERP features with the accompanying lower estimated CTR.
When you're building KW lists, my view is that there's no "good" or "bad" Priority scores, only relative scores. Priority should be used to help you determine which terms and phrases to target first -- it's like a cheat code to unlock the low hanging fruit. If you build large lists of 50-100 or more keywords, Priority is a powerful and easy way to sort. It becomes even more useful if you use the Importance score to help add an estimation of value to you/your business/your client in to the mix. In that case, Importance can cut Priority by up to 2/3rds (if you set it at 1) or raise it by a little more than 3X (if you set it at 10). This is hyper-useful to nudge keywords with middling scores up if they're super-important to your marketing efforts.
Look forward to your feedback, and thanks for checking these out!
-
Thank you very much, Sir, I am just getting started, I am doing a deep study about keyword research, but Sir, the biggest problem I am having in deciding keywords. I am not able to make sure that Which keyboard I select for my website that can easily rank my website on the appropriate keyword, Sir what you have told about the priority of the keyword, It is very important and I am looking at the result as well, but Sir, I am facing the most problem in finding out how to rank the keyword of any site, I should bother to provide complete information about how to make the keywords. Thank you so much.
-
Hi,
I'm a beginner when it comes to blogging & I'm confused by a lot of information out there... I want to know as a beginner, what should be my priority to achieve good DA, PA & Backlinks for future? as an example targeting long-tail keywords or try for low completion key words or just going all out with high volume? Please share what could be the most effective strategy to develop a beginner blog.
-
I’m still try to make my blog yhanthydech.com can having good keyword priority
-
CTR is Click Through Rate
-
Love this feature of Moz! Making it simple for newbie bloggers!
-
what isCTR and what should i start with please.
-
Thanks sir for this is so helpful to me right now
-
Interesting to note that after almost two years Single Malt Scotch is still high (74).
-
By "SERP features," are you referring to things like featured snippets, People Also Ask boxes, images, etc.? Just trying to make sure I understand this as I'm pretty new to SEO.
Thanks!
-
Yes indeed! Check out https://mza.seotoolninja.com/help/guides/getting-started/campaign-setup
-
Can you help me understand what that campaign would look like?
Is there a video or article on your site that you'd recommend to help start a campaign based on keywords that come out of your search?
-
Hi Stayfirst - yes, you can certainly use the location-specific keyword as a jumping-off point. For example, I tried "Seattle Real Estate" and there's loads of good suggestions and a campaign I can build off the keywords that come out of that.
And yes - you're totally right that getting national rankings when you only serve one area could be a bad thing, as the engagement rate of those visitors would quickly tell Google you're probably not relevant for the majority of them. Way better to target the area you're aiming for (and vastly less difficult too).
-
So from a new niche/new domain builder point of view, my takeaway on this article is that if I have a keyword with good volume, high opportunity and high priority I can use that keyword as my goal and build my content around it. But what if my target market is location specific, like statewide? Can i still use the keyword as my base and branch off it or do I need a more location specific keyword? I assume if I even do get good ranking for the nationwide keyword my content will be relevant only to my target area thus the bounce rate will outweigh the relevancy.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Why do i get a difficulty and CTR score in keyword explorer when there is no min or max monthly volume on a search term?
why do i get a difficulty and CTR score in keyword explorer when there is no min or max monthly volume on a search term?
Moz Bar | | eezysee0 -
Keyword explorer and relevancy
Hello, In the keyword explorer when I group keywords by lexical similarity should I only choose keywords that have a high relevancy to my seed keyword (the one I typed and want to rank on ? Let me give you an example. Let's say my seed keyword (the one I want to rank on) is "Alsace bike tours. With the keyword explorer I group the keywords and find the group " cycling in Alsace" (ok I take that one because it relevant to "Alsace bike tours" then I find "Strasbourg to Colmar by bike" I also take this one because it is also relevant to "alsace bike tours" but what about concepts like "Alsace wine region", Alsatian architecture, wines of Alsace, cuisine of Alsace or prettiest villages in Alsace... should I totally dismiss those from my content because they aren't relevant to my keyword "Alsace bike tours" or is it ok to use them but it won't help me at all ? Thank you,
Moz Bar | | seoanalytics0 -
Spam score of 28 %
Hello, I checked my website spam score in link explorer and found out it has got 28 %. What do you recommend I do ? should I ask for all the links to be removed (even though some of them are no followed) Is it possible that google has penalised me because of that score and de-ranked me ? Thank you,
Moz Bar | | seoanalytics1 -
Keyword Ranking Report is Different than Real Result on Google
Hi Guys,
Moz Bar | | KanikaG
I am getting MOZ reports on a few keywords and that is good But when My client search for the same keywords he doesn't get the same rank, not even on that page. Let me explain in more details:
I have a keyword that shows on rank #5 in Google Mobile for a Local location for the current week. The client is from the same location as well. But when client search for that keyword from his mobile he doesn't get the keyword listed on that page, not even on other pages. I checked with other online keyword rank checker tool and all are showing the result similar to the Moz ranking report. It's really frustrating for my client. Google analytics shows that mobile users and organic reach are increasing so I am sure MOZ and other tools are showing us correct result. What could be the possible reason that he is not getting the same result as showing by MOZ? I am not from his location so how can I check the keyword result for the selected city using MOZ that is accurate? Any help would be highly appreciated. Please help. Thanks1 -
Keyword research in Moz - Am I missing something?…
I'm fairly new at SEO and am still trying out MOZ. I'm finding myself wishing that Moz had a broader set of tools for keyword research, but am wondering if maybe I'm just missing something. Am I correct in saying that there is no place within Moz that you can get keyword ideas, select/organize keywords, find new/related keywords? I've appreciated the keyword difficulty tool and have played around with Moz Analytics keyword tracking, but these don't help with the broader keyword research aspect. The various tutorials talk about using Google AdWords Keyword Planner and other tools to do that job. But with all that Moz can do, it just seems backwards to do lots of copying-pasting from other tools into Moz, or to have to rely on old excel spreadsheets to organize keywords. It seems that life would be much easier if Moz would be able to pull that kind of external research information in, like Raven does. That way you do most of your research within Moz – allowing you to organize/evaluate potential keywords BEFORE choosing the ones you would like to test for difficulty or track. That way you could simply select the desired keywords and add them to your tracked list. The way it is now, even the one research tool that Moz does have (keyword difficulty) does not allow for an easy way to track or manage a chosen set of keywords. For example, after doing some keyword difficulty analysis, I've chose 5 keywords. To add these 5 to the tracked keywords in a specific campaign I can't just select them and say "track keywords > in xxx campaign". From what I've understood, I must copy-and-paste them into the manage keyword section of the desired campaign. To me this all feels a bit awkward. But since I'm new at this, maybe I'm just missing something? Or maybe it's unrealistic to expect a single tool to address all my SEO needs?
Moz Bar | | Mike_E0 -
Moz keywords tool obsolete?
It looks like Google is going to encrypt all user searches, rendering entire sections of SEO tools useless like portions of Moz. What's Moz's reaction to something like this? http://blog.hubspot.com/google-encrypting-all-searches-nj
Moz Bar | | BlueLinkERP0 -
Keyword Tool using Bing instead of Google
I'm trying to analyze some keywords, and I've selected 'Google' and 'United States' - but when the ranking comes back, it is showing up as the rankings for Bing. Any idea why this continues to happen? Thanks!
Moz Bar | | Marketing-Maven0