What is a Good Keyword Priority Score?
-
Howdy gang,
This is my last discussion post in the series on keyword metrics in KW Explorer & Moz Pro (previously on Keyword Difficulty, Opportunity, & Volume). In this one, let's chat about the "Priority Score," a feature you'll find in Keyword Explorer on any lists you build.
Priority was conceived to help aggregate all the other metrics - Difficulty, Opportunity, Volume, and (if you choose to use it) Importance. We wanted to create an easy way to sort keywords so the cream would rise to the top -- cream in this case being keywords with low difficulty, high opportunity, strong volume, and high importance (again, if you choose to use it). Thus, when it comes to Priority Score, there's no particular number you should necessarily seek out, but higher is better.
When you get into the ranges of 80+ (which is quite rare, Single Malt Scotch is one of the few examples I could find, and only because it's volume is so high and there's only a couple SERP features), you're generally talking about keywords with high demand (lots of monthly searches), the difficulty isn't too crazy (a website in the 55-80 DA range might have a shot), and the CTR Opportunity is decently strong (usually not too many SERP features that take clicks and attention away from the organic web results). Below that score range, you're usually finding keywords where one or more of those isn't true -- there's either lower volume, heavier competition, or lots of SERP features with the accompanying lower estimated CTR.
When you're building KW lists, my view is that there's no "good" or "bad" Priority scores, only relative scores. Priority should be used to help you determine which terms and phrases to target first -- it's like a cheat code to unlock the low hanging fruit. If you build large lists of 50-100 or more keywords, Priority is a powerful and easy way to sort. It becomes even more useful if you use the Importance score to help add an estimation of value to you/your business/your client in to the mix. In that case, Importance can cut Priority by up to 2/3rds (if you set it at 1) or raise it by a little more than 3X (if you set it at 10). This is hyper-useful to nudge keywords with middling scores up if they're super-important to your marketing efforts.
Look forward to your feedback, and thanks for checking these out!
-
Thank you very much, Sir, I am just getting started, I am doing a deep study about keyword research, but Sir, the biggest problem I am having in deciding keywords. I am not able to make sure that Which keyboard I select for my website that can easily rank my website on the appropriate keyword, Sir what you have told about the priority of the keyword, It is very important and I am looking at the result as well, but Sir, I am facing the most problem in finding out how to rank the keyword of any site, I should bother to provide complete information about how to make the keywords. Thank you so much.
-
Hi,
I'm a beginner when it comes to blogging & I'm confused by a lot of information out there... I want to know as a beginner, what should be my priority to achieve good DA, PA & Backlinks for future? as an example targeting long-tail keywords or try for low completion key words or just going all out with high volume? Please share what could be the most effective strategy to develop a beginner blog.
-
I’m still try to make my blog yhanthydech.com can having good keyword priority
-
CTR is Click Through Rate
-
Love this feature of Moz! Making it simple for newbie bloggers!
-
what isCTR and what should i start with please.
-
Thanks sir for this is so helpful to me right now
-
Interesting to note that after almost two years Single Malt Scotch is still high (74).
-
By "SERP features," are you referring to things like featured snippets, People Also Ask boxes, images, etc.? Just trying to make sure I understand this as I'm pretty new to SEO.
Thanks!
-
Yes indeed! Check out https://mza.seotoolninja.com/help/guides/getting-started/campaign-setup
-
Can you help me understand what that campaign would look like?
Is there a video or article on your site that you'd recommend to help start a campaign based on keywords that come out of your search?
-
Hi Stayfirst - yes, you can certainly use the location-specific keyword as a jumping-off point. For example, I tried "Seattle Real Estate" and there's loads of good suggestions and a campaign I can build off the keywords that come out of that.
And yes - you're totally right that getting national rankings when you only serve one area could be a bad thing, as the engagement rate of those visitors would quickly tell Google you're probably not relevant for the majority of them. Way better to target the area you're aiming for (and vastly less difficult too).
-
So from a new niche/new domain builder point of view, my takeaway on this article is that if I have a keyword with good volume, high opportunity and high priority I can use that keyword as my goal and build my content around it. But what if my target market is location specific, like statewide? Can i still use the keyword as my base and branch off it or do I need a more location specific keyword? I assume if I even do get good ranking for the nationwide keyword my content will be relevant only to my target area thus the bounce rate will outweigh the relevancy.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Keyword research tool fail to give data on hindi keyword
i am trying to get the keyword in Hindi. but this software is failed to provide me data for Hindi keywords
Moz Bar | | Nobody15997767179120 -
Keyword Explorer search tips&tricks e.g. A&B , A&B Not C, AorB
I'm new to MOZ and I like the Keyword Explorer a lot. I'm curious if there is any additional helpful information that I can look up in order to optimized SEO? What if I want to search for a keyword combination? Apple and Oranges but not Kiwi Thanks in advance, Elmar
Moz Bar | | ElmarW0 -
Lack of UK Keyword Volume Data In Moz
Is it just me or is there a considerable lack of keyword Volume data for UK Google search terms on Moz? I have 53 keywords and not a single one has any keyword volume data - these are not obscure terms and include the following as examples... leather satchel, leather laptop bag, satchels, leather bag, leather backpack, leather school satchel. Without this information aren't a lot of the services offered by Moz rather academic as it is impossible to know which terms are really worth targeting. What is the solution? I could use US data and hope it is similar but this seems close to a deal breaker for UK subscribers.
Moz Bar | | MrFrisbee0 -
Keyword explorer and Scandinavia
Hi, congrats on launching keyword explorer! Is the data primarily focused on the US and other larger markets, I see that for the keywords I put in I'm not getting any volume data? When can we expect this to change? Best regards, Anders
Moz Bar | | Anders_Alknes0 -
Moz Tool Bar Annoyance - How do I make the green keyword difficulty box go away?
A highly annoying light green keyword difficulty box just started showing up to the right of the search box. How do I make this go away? ulBzP9W
Moz Bar | | JenKeller0 -
How often are keyword rankings updated?
My keyword rankings were last updated on the 8th of October when will they be updated? Thanks, Sam
Moz Bar | | Sam.at.Moz0 -
Bing data in the keyword difficulty and SERP analysis tool
Hi Guys, I'm wondering about the exact match bing data in the Moz KWD & SERP analysis tool. We're looking at the ranking difficulty for given terms in Google but getting exact match bing numbers. Is the tool estimating Google searches from the bing data (perhaps a simple formula assuming maybe 10% search totals for Bing, 60% for Google or whatever is closest these days) or is it just raw bing numbers that we then have to upsize in order to estimate search numbers in Google? Hope that makes some kind of sense! In other words - how are you guys using that Bing data when considering terms to target using this tool? Look forward to hearing your thoughts.
Moz Bar | | lovealbatross
Cheers
James0 -
Keyword Difficulty Report - Google Engine selected, however system is return Bing results
Is there happening for anybody else?? We run a Keyword difficulty report and select Google Australia, however in the results it is showing the values for Bing search volume ... instead of Google 1083.jpg
Moz Bar | | L10Group1