Unsolved GMB along with Company Name & URL Change
-
Our company has been purchased. As part of the rollup, our company name will change to theirs and our website will be removed with all web presence being a basic landing page.
I am looking for ideas on how to minizine the huge SEO losses we will have soon.
I plan to focus on local SEO starting with GMB. Any other tips or direction?
-
@jgoethert said in GMB along with Company Name & URL Change:
Our company has been purchased. As part of the rollup, our company name will change to theirs and our website will be removed with all web presence being a basic landing page.
I am looking for ideas on how to minizine the huge SEO losses we will have soon.
I plan to focus on local SEO starting with GMB. Any other tips or direction?To update your company name, website URL, and Google My Business (GMB) listing, access your GMB dashboard, make the required alterations, and potentially re-verify your business. Ensure consistent updates across online platforms, considering SEO and legal aspects. A rebranding strategy might be necessary. Monitor reviews patiently as these changes might take time to propagate across search results and directories.
-
Changing your company name and website URL along with your Google My Business (GMB) listing involves updating your GMB dashboard, making the necessary changes, and possibly re-verifying your business. Inform customers and update your business information on various online platforms for consistency. web development consider the SEO and legal implications, and have a rebranding strategy in place if necessary. Monitor reviews and be patient as these changes may take time to reflect across search results and directories.
-
Changing your company name and website URL along with your Google My Business (GMB) listing involves updating your GMB dashboard, making the necessary changes, and possibly re-verifying your business. Inform customers and update your business information on various online platforms for consistency. Consider the SEO and legal implications, and have a rebranding strategy in place if necessary. Monitor reviews and be patient as these changes may take time to reflect across search results and directories.
-
Congratulations on the company acquisition! Managing the SEO transition is crucial. Your plan to prioritize local SEO and Google My Business (GMB) is spot on. Additionally, consider maintaining social media presence, updating online directories, and redirecting old web pages to the new landing page for a smoother transition.
-
@jgoethert That is a huge change for your business, if you are not only rebranding but also losing your website. Sterling Sky has a good checklist for rebrands here: https://www.sterlingsky.ca/rebranding-your-business-checklist/
I am curious regarding the role of the website in this. If the GBP (formerly GMB) listing is going to be pointed to the new owner's website, it will be their domain authority which underpins the listing's rankings. If, however they are going to continue pointing the listing toward the downgraded old website, that's a big problem. If that's the case, you will want to be sure that permanent redirects are being put in place to pass as much ranking power as possible from the old pages to the remaining home page. The company should definitely be investigating all of their SEO options to protect the strength of the brand they've acquired, insomuch as it can support the visibility of the overall new brand.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Need help in diagnosing what I may be doing wrong
I have a site that has been having problems ranking. Initially, spam rate was at 18%. I have since changed the URL and forwarded to the original so now the spam rate is under 5%. Phone calls started picking back up very slowly but then by August 2024 things came to a screeching halt. Phone has been dead and very little business has been written. I did notice on the robots.txt file it had this: User-agent: *
Technical SEO | | SOM24
Disallow: /
User-agent: Googlebot
Disallow:
User-agent: bingbot
Disallow: /no-bing-crawl/
Disallow: wp-admin and now I have since changed it to this:
User-agent: *
Disallow: /wp-admin/
Allow: /wp-admin/admin-ajax.php Sitemap: https://urlishere.com/sitemap_index.xml My question is what else do I need to do to get this site to start ranking again? We are blogging once a month, writing press releases once a month, updating the social media a few times a week. I feel like maybe there is something on the backend that needs to be done to get this site back to ranking. I am using SEO by Yoast and I have filled in the title and meta description fields for all pages. There is a spot in Yoast where I can validate the site with Google, Bing, etc. I'm trying to figure out how to do that. I do see in the site's Google Webmaster Tools there are several pages not indexing. Any ideas on what else I can do to get this site to start ranking again? Thank you.0 -
Who is correct - please help!
I have a website with a lot of product pages - often thousands of pages. As each of these pages is for a specific lease car they are often only fractionally different from other pages. The urls are too long, the H1 is often too long and the Title is often too long for "SEO best practice". And they do create duplication issues according to MOZ. Some people tell me to change them to noindex/nofollow whilst others tell me to leave them as they are as best not to hide from google crawler. Any advice will be gratefully received. Thanks for listening.
Technical SEO | | jlhitch0 -
Brand reputation - how to improve?
Our brand has relatively bad reputation locally and I was wondering how moz can help to improve this.
Local SEO | | LendonMarketing0 -
Solved how to do seo audit
hello . i am a user that runs parsp website . i really need to know how to run a site audit to keep my job clean and my site works well ! i need help and i am a newbie in this job . thanks moz !
Moz Tools | | valigholami13862 -
Inserting Keywords in Web Pages
Hello! Question: When I add chosen keywords to my site (in urls, title tags, meta description, page content, headers, etc), do I need to put the words on my webpage exactly as they appear in my keyword research? So if I searched "therapist bay area" and I want to include these keywords, for example, must I use those words in that order in a sentence or header on my homepage? Or is it enough to include each word somewhere on the page?
On-Page Optimization | | LPantell0 -
Merging two companies and the directories
My company (x) is about to merge with another company (y) to become xy... As part of that, I'm thinking that Moz local is going to help with changing the name of the company in the directories. If I sign up as company x to change the listings to xy... will I need to sign up a separate account with y (with a y e-mail address) to change the listings to xy also? I would like to kick off the process a few days before the effective merge date when xy goes live. Thanks, Stu
Moz Local | | Stuart260 -
Moz Local: Does cancelling change information in business listings?
I was reading the FAQ on Moz Local and would like clarification about this question/answer: What happens to my listings on the sites in your network if I cancel my Moz Local subscription? Moz Local will simply report to the sites in our network that the listing is no longer under management by one of our customers. In this event, Acxiom and Neustar Localeze will revert your listings to their status prior to your Moz Local subscription. In some cases, your other listings will lose enhanced content like website URL, secondary category information, logos, and other images. Moz Local will not actively remove your listing from our network of sites. You will always have the ability to reclaim your listings manually on each site if you decide to cancel your Moz Local subscription. So let's say my business moved to another location. Then I signed up for a Moz Local subscription, updated my business address, and then did not renew. After I cancel the Moz Local subscription, will my business address in the Acxiom and Localeze listings revert to what it was before I changed it through Moz Local? Please let me know. Thanks!
Moz Local | | lssi_admin0 -
Moz local question - Show 2 company websites
Hello, We have just started using the new Moz local tool: https://mza.seotoolninja.com/local/overview Our company has offices at two different locations and has two websites. One for wholesale clients and another for retail clients looking to order online. How do I add the second website into the tool? How do I ensure the correct office links to the correct website? Thanks
Moz Local | | roberthseo0