Unsolved GMB along with Company Name & URL Change
-
Our company has been purchased. As part of the rollup, our company name will change to theirs and our website will be removed with all web presence being a basic landing page.
I am looking for ideas on how to minizine the huge SEO losses we will have soon.
I plan to focus on local SEO starting with GMB. Any other tips or direction?
-
@jgoethert said in GMB along with Company Name & URL Change:
Our company has been purchased. As part of the rollup, our company name will change to theirs and our website will be removed with all web presence being a basic landing page.
I am looking for ideas on how to minizine the huge SEO losses we will have soon.
I plan to focus on local SEO starting with GMB. Any other tips or direction?To update your company name, website URL, and Google My Business (GMB) listing, access your GMB dashboard, make the required alterations, and potentially re-verify your business. Ensure consistent updates across online platforms, considering SEO and legal aspects. A rebranding strategy might be necessary. Monitor reviews patiently as these changes might take time to propagate across search results and directories.
-
Changing your company name and website URL along with your Google My Business (GMB) listing involves updating your GMB dashboard, making the necessary changes, and possibly re-verifying your business. Inform customers and update your business information on various online platforms for consistency. web development consider the SEO and legal implications, and have a rebranding strategy in place if necessary. Monitor reviews and be patient as these changes may take time to reflect across search results and directories.
-
Changing your company name and website URL along with your Google My Business (GMB) listing involves updating your GMB dashboard, making the necessary changes, and possibly re-verifying your business. Inform customers and update your business information on various online platforms for consistency. Consider the SEO and legal implications, and have a rebranding strategy in place if necessary. Monitor reviews and be patient as these changes may take time to reflect across search results and directories.
-
Congratulations on the company acquisition! Managing the SEO transition is crucial. Your plan to prioritize local SEO and Google My Business (GMB) is spot on. Additionally, consider maintaining social media presence, updating online directories, and redirecting old web pages to the new landing page for a smoother transition.
-
@jgoethert That is a huge change for your business, if you are not only rebranding but also losing your website. Sterling Sky has a good checklist for rebrands here: https://www.sterlingsky.ca/rebranding-your-business-checklist/
I am curious regarding the role of the website in this. If the GBP (formerly GMB) listing is going to be pointed to the new owner's website, it will be their domain authority which underpins the listing's rankings. If, however they are going to continue pointing the listing toward the downgraded old website, that's a big problem. If that's the case, you will want to be sure that permanent redirects are being put in place to pass as much ranking power as possible from the old pages to the remaining home page. The company should definitely be investigating all of their SEO options to protect the strength of the brand they've acquired, insomuch as it can support the visibility of the overall new brand.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Odd one - dropping positions but traffic improving
Seem to have a bit of an odd one. For the last few months been running a backlink campaign for a 2/3 year old site, got good positions for some keywords/pages but seems to have plateaued the last 60 days or so with some keywords dropping in position.
Link Building | | seoman10
The odd thing is traffic seems to be still improving (according to GA and GSC). I am wondering if - have hit a niche ceiling
or rankbrain type thing i.e. google trying to work out what the site should be ranking for and messing with positions.
or because it is just a newish site. Any ideas?2 -
How to Incorporate Awkward Keyword Phrases
Certain keywords are good choices for my website (high CTR, low difficulty, high volume), but they would be very awkward to use in my website content. For example, "therapist near me" is a popular search term, but it would be very strange for me to use those words in that order in my content (I am a therapist). Any thoughts about this are welcome.
On-Page Optimization | | LPantell0 -
Shopify SEO - Collection or Blog post for ecomm seo?
Hi Moz folks, would love your thoughts on benefits of Shopify collection pages v blog posts for ranking secondary shopping keywords not suitable for existing shop pages - all help gratefully received, we are going down a rabbit hole on this one and need some sanity! So, we’re updating our site which already has a reasonable seo foundation and are looking to rank better for key shopping search keywords in our space (d2c sports nutrition). My question is should we prioritise store collection pages (category pages in Shopify terms) or blog posts for some of the main keywords not already covered by our core in-store collections/categories? Priority keywords already covered are things like protein powders, protein bars, energy drinks, etc. As context, we have a small product catalogue (10 products) and for easy navigation on site have these grouped into 7 collections/categories in the main menu and available from the homepage. All are quality high volume and high intent shopping keywords for our business. The secondary terms we are now looking to add content for are things like marathon nutrition, vegan sports nutrition, etc so now need to choose if we create product collection pages for these, or use blog posts to do the work. The advantage of collections, we believe, is that Google is likely to prioritise these in search. The disadvantage from a UX point of view is that more categories in store could make our simple and clear product range (10 products only) look complex or repetitive. Conversely, a blog post removes any UX confusion with too many categories, but we have a conversion rate issue with our blog. It performs well in search, but conversions are poor. We have addressed this with a new keyword targeting strategy and blog customisation, but we have yet to test this so while in theory it should work well, we do not know for certain. In summary: we want to rank key shopping keywords beyond our core ones we have - would you advise we use blog posts or product collection pages? All help gratefully received - thanks! Warren
SEO Tactics | | WP330 -
Verifying Google My Business After An Address Change
Hello,
Local Listings | | Ben-R
We are trying to verify our Google My Business listing, however, the current unverified listing is using an old address we no longer have access to. The only option for verification is through the mail. We tried requesting an edit but it didn’t go through. Would the best option be to create a new one and try to have the old (unverified) listing removed? Any insight would be appreciated. Thank you in advance.
Best,0 -
I just changed the competitors on my campaign. How can I ask moz to run a report before the next date
I need an updated report ASAP. IS there any way to get a report run immediately?
Moz Local | | FreshCreative8140 -
Moz Local - City being named twice
Hello, So the provided address by Moz is being pulled from Google. It's listing the city twice, even though Google Plus isn't doing this. Meaning there's a few inconsistent listings for the address. Any ideas how to change the address that Moz is using? Thanks 🙂 fDmsIos
Moz Local | | phil9070 -
I updated my Google My Business page weeks ago and the name of my business still has not changed in Moz Local. Of course it won't allow me to change the name. Please help.
I updated my Google My Business page weeks ago and the name of my business still has not changed in Moz Local. Of course it won't allow me to change the name. Please help.
Moz Local | | NicoleDeLeon0 -
Updating a Business name only in Moz Local.
My clients business changed their name. When I updated the CSV with the new business name in Moz Local it created a brand new business listing. Is there a better way to update only the business name?
Moz Local | | Gyi0