Why Isn't Product Schema Showing Up for my Ecom Site?
-
Hello,
I work with two ecommerce sites and we've implemented product and review schema back in mid-May. Since implemented, I've seen some of the product prices and review stars start to show up in Google, however, now it seems to be long gone. I've tested sample URLs in Google's rich snippet testing tool and no errors come up and it looks like we have all the required components needed for each schema type.
I know Google doesn't for sure show schema, but these sites are a decent size and trustworthy enough where I think they would be showing it.
Does anyone have an idea on what I'm missing? Have you experienced something like this?
Thanks in advance.
-
I suspected that those related products being marked up might not have been good. Good to know. We'll for sure test that out.
Thanks for the recommendation on the blog post and for your help!
-
The first thing that stands out to me on these pages is that you have all of the other products that the page links to under "Related Items" marked up as well. So there are multiple values for Product and for Offer on the page. The first thing I would test would be removing this markup for the Related items, so that all the Product markup on the page applies only to the product that page is about. I suspect that Google may have gotten stricter about requirements for this, or otherwise changed the way they generate price/review snippets. So that's what I would test first. It can work to have multiple Product schemas on a category page, but on a page that is specifically about one product I would try to have all of the Product markup on that page be about that product.
The other thing you may want to update is your height and width properties. It looks like you're currently using the type "Intangible" for these, when their expected types would be either QuantitativeValue or Distance, so I would update those too.
You may also find this blog post useful: https://mza.seotoolninja.com/blog/search-marketers-guide-to-itemref-itemid
Good luck!
-
Hi! So my first question would be: Are other websites in the same SERP displaying rich product snippets? If not, it may be that Google has decided that other forms of rich content are a better fit for those queries.
One frustrating thing about the structured data testing tool is that it doesn't get updated nearly as often as the algorithm itself does, so occasionally something will validate just fine in the tool but be running up against stricter requirements in the algo itself. The tool was updated pretty recently so I don't know for sure that that's the case but it is a thing that can happen.
If you'd feel comfortable sharing a URL or two (or want to PM them to me), I can take a look.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How to make Google show reviews from Facebook and Google My Business?
I wonder if there is anything I can do to increase the chance that Google shows stars that indicate the average score of our reviews from Facebook or Google MyBusiness for the keywords where we rank nr. 1, for instance our brand name?
Reviews and Ratings | | AudunBK0 -
Review stars dropped off in Google from Rich Snippets (started in October '17 - Jan '18 timeframe)
Our review stars from Rich Snippets are not showing up in Google for Novus products. I believe these are structured correctly or at least there are no errors. We have tried to troubleshoot on our own and asked multiple SEO'er's and partners, but have not had success. Turning to MOZ! They were there in September/October timeframe but dropped off in October to January timeframe. example URL: https://www.google.com/search?q=hif+1+alpha+antibody&oq=hif+1+alpha+antibod (It seems to be off all products); This started in October to January time frame so was before the latest algo update.
Reviews and Ratings | | revelkayla0 -
Does Google's 3rd Party Reviews Guideline Update make Review Aggregators Obsolete?
Good day!We are concerned about Google's updated Guidelines in ratings and reviews, specifically as quoted in the SEO Roundtable: "The new guidelines specifically disallows you from using 3rd party reviews, found on other sites, and marking those up on your site."https://www.seroundtable.com/google-updates-reviews-markup-guidelines-22608.htmlThe Guidelines are here https://developers.google.com/search/docs/data-types/reviews#local-business-reviewsWe enlist the use of a 3rd party aggregate for one of our client's (service business). Since, in effect, it is a 3rd party review site, and what the shortcode does is copy reviews from that third party site and mark them up on the client website. What do you guys know about this update, and what are is your take on what the update says and how it relates to a 3rd party review aggregators? Thanks!
Reviews and Ratings | | LinkRightMedia0 -
What's the best way to keep Google My Business reviews when the business changes names?
I work with an interior designer who is re-branding and changing her business name to focus specifically on windows. Can she keep her GMB reviews and just change the name of her business, then reverify with Google? She doesn't want to lose her current local pack ranking.
Reviews and Ratings | | obkommy1 -
Fixing Google Review (it's technical, not about an unhappy client)
We have six 5 star reviews for our Tampa office...but for some reason, our rating is a 4.8. Why is that? And, more importantly, how do I get it fixed? https://www.google.com/webhp?sourceid=chrome-instant&ion=1&espv=2&ie=UTF-8#q=kemp+ruge+green+tampa+twiggs&lrd=0x88c2c48aec26ee65:0xaa2e3a3569ca3602,1 Thanks, Ruben
Reviews and Ratings | | KempRugeLawGroup0 -
Why ratings (no. of reviews & stars) still not showing in search results?
We implemented Schema and submitted the pages (with actual ratings and reviews) to Google Webmaster's Structured Data Markup tool a few weeks ago, but the ratings (stars and no. of reviews) are not showing yet. How long do I need to wait? TIA!
Reviews and Ratings | | zpm20140 -
Do schema review numbers have to be manually updated?
Hi! I've had success with review schema rendering in SERPs but have had to manually code the numbers and update those numbers as more reviews come in (which is a bit time-consuming). Is there a way to use auto-generated numbers that will still render schema or do those numbers have to be manually added? I've looked at the schema for sites like IMDB, and their schema numbers seem to be manually added, which seems like a huge lift. Advice/input is appreciated!
Reviews and Ratings | | 199580 -
Migrating Reviews from Old SIte
We recently changed our Website to Word Press and I would like to move the old reviews to the new site. I am concerned Google might not understand the reviews showing up all of a sudden. The old reviews were on a sub-domain (store.domain.com). I will be able to match the dates and text as well as names. Any advice or Best Practice on this? Thanks!
Reviews and Ratings | | Chris6610