Pinterest Link Value
-
Hello,
First of all I know that all the links which come from Pinterest are no follow.
However about 4 years ago we made a campaign to pinterest for one of the websites we are managing. Although the thing was going well we had to stop it for various reasons.
Right now, 4 years later, this thing has grown big without any move for us! All these years our pins, which were great in many aspects, were continuously reppined. This has lead to the point where the Google Search Console is reporting that about 500.000 links are linking to our website from Pinterest.
We know how this has helped us or not concerning the actual refferring traffic from Pinterest but our main question, and this where we want the Moz's community help, is how is this helping from a SEO aspect.
Thank you!
-
Lol. Sherlock to the rescue!
-
You're right. We checked the thing in detail and in fact there are a lot of collateral follow links created from certain viral pins.
No mystery after all!
-
I'd say that it's due to collateral links and, as Ria is saying below, Pinterest might still have dofollow links from the past. Another thing to consider is on-page engagement. Basically, if there are a lot of links and people loving the content, they would be clicking to the website, and, if the content on the website is equally good or better, engagement metrics (time on page, bounce rate etc), will be good as well. And we do know that engagement is one of the ranking factors.
-
Hello Dmitrii,
I will agree with you but the case with this website is raising to us a couple of more serious questions which I did not mention. This website was severely hit by penguin 1. It lost many positions, many #1 positions and throw it to ranking to page #2 or #3. However due to the mid to low importance for the certain website by the owner no actions were taken toward regaining the positions or refreshing the link profile.
So the only difference between the 2012 link profile which led to the penguin punishment and the 2017 link profile which led to recovery, not a full one though, is those 500K+ pinterest links. To be honest we haven't made any thorough research on the case of collateral link gaining caused by pinterest but in general terms no further links were added.
This is what is making us having second thoughts about the actual value of the social media links.
-
Oh, come on.
Does Google use the # of shares or something - of course not. But there is definite correlation between rankings and popularity. Surely not causation, but correlation. The idea is that the more popular content is the more likes, shares etc it will have, which, in turn, will cause getting more links. More links = better rankings.
Maybe I simply formulated it wrong
-
Pinterest links weren't always nofollow, and the links that were created at that time remain to be followed even now. Doesn't really answer your question, but thought it would be worth sharing since description links only went nofollow about 4 years ago.
Unfortunately, editing the followed links results in the link no longer being followed. Tried that. If the image gets repinned, the repin won't be followed either.
-
Google does not use social signals as a ranking signal. It would be far too easy to manipulate rankings, and there's no guarantee of quality.
However, studies have shown a correlation between content that is shared many times and links garnered. You've likely gained quality backlinks thanks to all the repinning on Pinterest, and that has impacted your SEO efforts in a positive manner. And of course, quality referral traffic is always appreciated
-
Howdy.
So, links from social media are not that effective, because search engines know it's social media, anybody can post anything in any amounts. Therefore Google doesn't pay pretty much any attention to such links.
However, social signals do have a lot of value. We have seen a lot of positive changes after good social media campaigns. It's not a secret that Google looks at social media popularity in their rankings. So, yeah, that's how social affects SEO
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Are NoFollow Links a Waste of time?
I share links to my blog on social media sites like Facebook, Twitter, Google+, Pinterest, and Instagram. However, my links on social media sites are NoFollow Links. Do No Follow links help my Search Ranking or is it a waste of time to share my content on Social Media? Ytellsocial
Social Media | | Ytellsocial0 -
Linkedin "company website" link - any value?
Hi So, on Linkedin, I can put my company website. I've been trying to figure out if this is a nofollow, or do follow - or, not even really a link. Here's how it appears in my profile's source code Websites <a target="_blank" <strong="">href="/redir/redirect?url=http%3A%2F%2Fmaxvape%2Ecom&urlhash=MtlQ&trk=ppro_website">Company Website</a> Is this even a "link"? I'm guessing the way it is built, no it's not even a nofollow link. Secondly, does anyone know any good link-juice you can get form Linkedin. Thanks!
Social Media | | Ted_Cullen0 -
Special result for linkedin when you search for 'link'
Hello everyone, I found this merely by chance. I wanted to open linkedin on chrome and hasty as I am i just typed 'link'. Wanted google to understand and return linkedin as the first result so i could just click on it. This is what it returned. Google allows you to search directly on Linkedin from the results page. Its quite fascinating for me. I hope my knowledge isn't too outdated. R0mp9aO
Social Media | | MTalhaImtiaz0 -
Please help me improve this link building strategy
Link building is challenging. Can you guys read my process below and offer improvements: This is for marketing an article that is good for target websites for humanitarian reasons. It helps their readers in a way that they really need it. Not to say that all of these target websites are going to want to reference my article. I'm looking for A. The target website to write, or let us write, a blog post around my article, of course with a link to the article and no other links to my website (unless they want to) or B. For our article to be listed in a resource section when appropriate How I'm doing this now: 1. We're starting with a well written, authoritative article with attractive images, graphs, and even a fancy javascript display area that's useful. The article is 3500 words. There's a big image link at the bottom that goes to the article in PDF version. Due to some hosting problems, the pdf version is disallowed in the robots.txt (it won't help to get links to it) There's 2 versions of the article, the one I'm marketing has all of our ecommerce menu and such removed, so that this version has minimal commercial parts in it. There's also a commercial version, which we are not pushing, and the non-commercial is rel cononicaled pointing over to the commercial. The non-commercial article has only one external backlink so far, and the commercial version has no external backlinks yet. We're just getting started. 2. First I like on facebook and follow on twitter. I spend some time with the target site's facebook page and like several recent posts, sharing one or two things to my own facebook page. I then retweet two good recent tweets put out by the site's general twitter account. BTW, we don't have very many twitter followers yet for our twitter account. 3. Then I read their newest blog post. I read it thoroughly. Sometimes I don't pick the newest if there is another recent one that is more similar in topic to our site. I spend some time putting together a thoughtful and helpful comment for that blog post. I submit the comment. I then go on FB and carefull post how I found the blog post helpful and place a link to their blog post. A lot of these sites, though, aren't accepting blog post comments but I always post on their facebook page. 4. I wait a couple of days in case my activity gets noticed. At that point, I go to linkedin and look for people that work for the site. If I find a content/marketing director, or if it's a small site and I find the owner [still not very good at this part], I search google for their email address and/or twitter account. I'm successful in finding a specific person only about 1/3 of the time. These sites also often have phone numbers. 5. I send out either A. a tweet to a specific person asking if they need help with content, or B. An email to a specific person like: Subject: Do you need help with content that is very useful to [niche audience] [their first name] I hope you are doing well. [add sentence here referencing something I learned about them, I don't know how to do this part well yet] I'm writing you because we have some content that is useful and important to [niche audience]. It's an article about [our article name and link]. We're wondering if you'd consider, since it would be very beneficial to your audience, to write a blog post explaining and citing that article. We think our doing this would add to [niche audience] quality of life. Sincerely, Bob Weikel
Social Media | | BobGW
Co-owner
[website] If I don't find a specific person, I write an email as similar to the above as possible and send it to their general email address or contact form. I send one email, wait 2 or 3 business days, send another email, wait 2 or 3 business days. Then I call. I ask for "Marketing" or whoever is in charge of their blog [I haven't done much of this and am not good at it yet] or if it's a small company I might talk to the owner. Sometimes I only send one email before calling, especially if I think email's a lost cause. I never leave voicemail. I always keep calling over several days until I reach someone. When I call and get someone, I say something like, "Hi, I'm Bob from [website]. I was wondering if you would be interested in some content that would be beneficial to [niche audience]." I know there is a lot of room for improvement. I'm looking for a 10% success rate. Thanks.1 -
Do twitter profile links in bio pass juice?
Links that are added in the "Website" field in a twitter profile are nofollow. However, links added to the "Bio" section are dofollow. This has to mean these links are passing juice correct?
Social Media | | eli.boda0 -
Should my small business website link to Yelp?
I'm kind of on the fence about this one. Should I include a social media icon for Yelp on my website? We have great reviews, but so do most of my competitors. I'd like to share my reviews, but I also do not want to send traffic away from my website to another website (Yelp) that lists my competitors. What do you think?
Social Media | | pharcydeabc0 -
Measuring Pinterest
Hello all, Can someone suggest a good way to measure Pinterest as well as the impact Pinterest has on my marketing campaigns?
Social Media | | digitalops0 -
Whats the SEO value of getting Likes to your brand's Facebook Page (not your site's URLs being Liked)?
UPDATED: I meant to say SEO VALUE, not just business value Lets say I have a site - www.company.com, and I set up a Facebook Page - www.facebook.com/company. I understand the SEO value of having the domain www.company.com "Liked", using the FB Like button on my homepage lets say, or the same goes for individual pages - www.company.com/page. My question is rather about having my Facebook Page - Facebook.com/company "Liked". Are those likes counted by the engines as a strong signal that www.company.com should rank well? Or only that the Facebook Page - Facebook.com/company should rank well in searches for that company?
Social Media | | Jeff.Gold-315371