GeoIP Redirects & hreflang
-
Hello,
We believe we've had some issues with hreflang tags not remaining validated due to the implementation of geoIP redirects.
Previously, if a user clicked a landing page on Google search that was not targeted for their territory, they would instantly be redirected to a sub path that targets their territory using geoIP redirects.
We're planning to remove the initial geoIP redirects and have messaging that prompts the user to either stay on the page they've landed on, or be redirected to page that is right for their territory.
However, if a user has selected to be redirected to a sub path that is targeted for their territory, they will have a cookie preference set for the IP location they've selected, and will continue to be redirected to their chosen sub path.
My question is, will a crawler follow and trigger the geo preference cookie, which could potentially cause complexities in validating hreflang tags and ranking of content for the right market.
Thanks.
-
This sounds like the best approach. Typically, most crawlers won't save or interact with cookies, so Google etc will just see the site they've requested.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Targeting/Optimising for US English in addition to British English (hreflang tags)
Hi, I wonder if anyone can help? We have an e-commerce website based in the UK. We sell to customers worldwide. After the UK, the US is our second biggest market. We are English language only (written in British English), we do not have any geo-targeted language versions of our website. However, we are successful in selling to customers around the world on a regular basis. We have developers working on a new site due to launch in Winter 2021. This will include a properly managed site migration from our .net to a .com domain and associated redirects etc. Management are keen to increase sales / conversions to the US before the new site launches. They have requested that we create a US optimised version of the site. Maintaining broadly the same content, but dynamically replacing keywords: Example (clothing is not really what we sell): Replacing references to “trainers” with “sneakers”
International SEO | | IronBeetle
Replacing references ‘jumpers with “sweaters”
Replacing UK phone number with a US phone number It seems the wrong time to implement a major overhaul of URL structure, considering the planned migration from .net to .com in the not too distant future. For example I’m not keen to move British English content on to https://www.example.com/en-gb Would this be a viable solution: 1. hreflang non-us visitors directed to the existing URL structure (including en-gb customers): https://www.example.com/
2. hreflang US Language version of the site: https://www.example.com/en-us/ As the UK is our biggest market It is really important that we don’t negatively affect sales. We have extremely good visibility in SERPS for a wide range of high value/well converting keywords. In terms of hreflang tags would something like this work? Do we need need to make reference to en-gb being on https://www.example.com/ ? This seems a bit of a ‘half-way-house’. I recognise that there are also issues around the URL structure, which is optimised for British English/international English keywords rather than US English e.g. https://www.example.com/clothing/trainers Vs. https://example.com/clothing/sneakers Any advice / insight / guidance would be welcome. Thanks.0 -
International SEO - UK & US
Hi! I'm currently working with a brand that is well established in the UK and is looking to expand it's reach in US. The UK site has a solid link profile and I think that creating a sub-folder for the US site is by far the best solution. My only concern is that the UK site uses a .co.uk domain. Would it therefore be counter-productive to use a subfolder that looks like this: www.example.co.uk/us In an ideal world I would advise the brand to acquire a location neutral domain (e.g. www.example.com) however the [brandname].com isn't available and options are otherwise very limited! Steps would be taken to ensure all other technical bases are covered (hreflang tags etc) but I'm struggling to find any further insight on this issue. Any feedback from the community would be greatly appreciated! Many thanks, Harrison
International SEO | | harrycox0 -
When should hreflang be deployed in this situation; now or later ?
Hi I have a question in regard to point 1 in Gianluca Fiorelli first comment on Aleyda Solis old but great international targeting article in regard to hreflang: https://mza.seotoolninja.com/blog/using-the-correct-hreflang-tag-a-new-generator-tool it would obvs be amazing if either Gianlucca or Aleyda can answer but if anyone else feels they can do so confidently then that would be great too 🙂 I'm advising someone in similar situation as that (their main brand is USA based on a .com showing up in UK searches too) and they have launched .co.uk sites (without any seo) to target UK brand searches, so obviously the .com is still dominating UK serps for brand, and the .co.uk is ranking on page 4 on average for a brand search. **BUT **before I tell them to roll out hreflang shouldn't they build up some authority etc first for their new country specific (.co.uk) site ? since they are very new and have no authority or even basic SEO and don't rank higher than page 4 for brand searches (the .com is in no1 in both usa and uk). I know hreflang needs to be used correctly here but im not sure when it should be, now or later (after authority has built up for the new uk focused sites) ? In other words I take it deploying the hreflang correctly wont simply cause these home pages to swap positions for brand search in uk (or will it) ? Im worried deploying it immediately could actually destroy the brands current page 1 serps for brand term (since will remove the .com page from the uk serp). Hence i take it its best to build up the new .co.uk sites seo/authority etc first and at least get that sites brand ranking moving up the listings before deploying hreflang on the .com, to then hopefully remove the .com listing in place of the .co.uk for brand ? OR does Gianlucca point in his comment suggest that correct hreflang usage on both sites should swap the high authority .com no1 position with the low authority .co.uk for a brand search ? Many Thanks Dan
International SEO | | Dan-Lawrence0 -
Hreflang made simple
I have a client with a Shopify site. It is a clone of the 'main' website which is a .co.uk domain. Client wants to use .com.au for Australia and New Zealand. All are English language. How should we structure hreflang tags? Or is there a better way to target the .com.au website at Australia/New Zealand?
International SEO | | muzzmoz0 -
Hreflang missing
Hi everybody, I cannot find the hreflang in the source code neither in the sitemaps but Google search console is showing me the tag. Did anyone have this problem? Or does anyone know how to check it? I scanned the site and no tool detected the hreflang in it. Thank you.
International SEO | | poliedric0 -
International SEO & Duplicate Content: ccTLD, hreflang, and relcanonical tags
Hi Everyone, I have a client that has two sites (example.com & example.co.uk) each have the same English content, but no hreflang or rel="canonical" tags in place. Would this be interpreted as duplicate content? They haven't changed the copy to speak to specific regions, but have tried targeting the UK with a ccTLD. I've taken a look at some other comparable question on MOZ like this post - > https://mza.seotoolninja.com/community/q/international-hreflang-will-this-handle-duplicate-content where one of the answers says **"If no translation is happening within a geo-targeted site, HREFLANG is not necessary." **If hreflang tags are not necessary, then would I need rel="canonical" to avoid duplicate content? Thanks for taking the time to help a fellow SEO out.
International SEO | | ccox10 -
Is it compulsory to use hreflang attribute for Multilingual site? What if I do not use such tag?
Hello Everybody, My main site - abcd.co.uk and other sites are like this se.abcd.co.uk, fr.abcd.co.uk, es.abcd.co.uk etc Now if I donot use hreflang for Multilingual site then google will consider it as subdomain or duplicate site? But content of the sites are in different language. Thanks!
International SEO | | wright3350 -
Internationalization and 302 redirects
Hi, We're thinking in an internationalization process for a travel webpage. We'd like to use one domain (.com) in TV and press marketing and have several domains with each country ccTLD domain. We've shown that for example Tripadvisor makes a 302 redirect if you connect to tripadvisor.com and you are in another country. But we've detected aswell, that if you use the Browser Agent Google Bot, it didn't. It appears to be a cloaking, but really they're redirecting the users to the best places for them, and detecting Googlebot for not make the redirect, they ensures that it indexes well all the place. Booking.com makes something similar but with the same domain, detecting if you're Googlebot or not. Do you think that this is a danger thing if you're not as big as Tripadvisor? They makes this redirection by level server, could be safest to do with javascript? if we do with javascript, Google will take this path instead of read the page? Thanks!
International SEO | | robertorg0