How to optimise 2 (almost) identical ecommerce pages
-
I have an ecommerce site selling only 1 product on subscription. However, I want to offer a free trial of the product on 1 page, and a buy it now on the other, thus 2 pages, but selling exactly the same product.
I also thought it would give me the opportunity to rank both pages for separate keywords?
Will this strategy work, or should I just look at combining both of these pages into 1 ? If so, would I then just build out blog content around my keyword list?
Many thanks
-
In addition to the links and relevance, I'd also consider if your keywords would be distinct enough from each other if you created two pages and two sets of keywords. If they are quite close to each other, then Google may get confused as to which one to rank which can lead to keyword cannibalisation issues.
Generally, I'd only recommend creating two pages and allowing Google to index them if they are distinct enough from each other to avoid this problem. It sounds like this may be tricky if your new page is the same product but simply a free trial.
Also remember that you could create two pages and then just stop the new one from being crawled and indexed by Google. This would prevent any ranking problems but allow you to have two pages. I'm not sure if this is worth it in your situation to be honest but I thought I'd mention it just in case. I'm sure that you could use some good design/UX and have both a free trial and a buy now link on one page - it's fairly common.
-
Thanks for that, I hadn't thought about it from that perspective. I guess that alone would be a good reason to go for the 1 page.
-
One consideration is how you plan to acquire links and gain relevance. In many cases, one page is a better strategy because you will have twice as many links to the one page, in contrast to splitting half to one and half to the other. For example, you might find better results ranking #1 for at least one of the terms than #5 for both terms. Also, you should be able to rank one page for multiple terms. For example, if you can include both terms in the URL itself, and in the title tag, and within context on the page. There's not a definitive answer to your question, but I would say in general I would prefer one very strongly ranked page than 2 weaker ones (and splitting your product into 2 will usually result in two weaker ones, from an inbound links standpoint).
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Should I create additional pages for to try to rank for alternative keywords?
Hi I have my primary product page https://www.planacademy.com/primavera-p6-training/ - that ranks well for and is optimized for "primavera p6 training". However, I'd the same page to rank well "primavera p6 online course". Do I create another version of this page optimized for these different keywords? Or do I try to get the 1 page to rank for both? A bit confused here as to what to do. Thanks.
Keyword Research | | plannerguy0 -
Wordpress SEO: Category page + Product page or only category page?
Trying to improving my website's ranks on google for a specific keyword (e.g. Samsung S6), I'm thinking about doing some experiments. I've a wordpress based blog. Now, I've the category "Samsung S6" (url: example.com/samsung-s6), with only the latest 6 news (with excerpts) + pagination. This ranks good, but it's a bit ugly as a landing page and I want a better rank. I could improve this page by customizing the template and adding some static text, but it could be a time-consuming solution considering that I'm using a third party theme and I should check this every update. Also, it's harder to customize this page then the next solution: I'm thinking about creating a new page Samsung S6 (url: example.com/samsungs6). This page will contain a product overlay (e.g. RAM, HD, screen size etc.), + product description with features and a small review of it's elements (e.g. camera description with results, suggested applications etc.) + some images/youtube videos + latest 6 news (without excerpts) + some links to other relevant pages in my website for that product, including a link to the category page. What will happen in terms of SEO? Any idea if the new page could rank better than the category page, considering that it has more static elements? Not sure if google could detects duplicates, or two page comepting for the same keyword on the same website is a bad thing. Which are your ideas? Is it ok to have two pages competing for the same keyword on the same website?
Keyword Research | | daimpa0 -
Changing Targeted Keywords on Landing Page
So we have a landing page that is ranking for a few of our targeted keywords but we are thinking about splitting the page into two and moving some of the content onto its own page. Our page at the moment has allot of content for keyword A and a little bit for keyword B, we are ranking for quite a few search terms around keyword A and a couple (but allot less) around keyword B, so we want to create a new page with content for keyword B ...hopefully that makes sense... So my question is are there any best practices around this sort of thing? We obviously dont want to negatively affect the rankings we are already gaining for keyword A and I'm worried that moving content around will do that. Thanks!
Keyword Research | | O2C0 -
SEO'd Title Tag for Product Pricing Page with Little to No SV for Product Pricing Related Terminology
Hello, What should one do about a title tag for product pricing page (of a SaaS company)? The only keywords/phrases that have SV are "Acme Pricing" "Acme Product Pricing" and "Acme Solutions Pricing", but obviously I don't want to use all three since "Acme" and "Pricing" repeat in all three. Should the title tag just be "Acme Pricing"? In past experiences, a title tag that short typically gets changed by Google in SERPs. Should one not optimize the title tag at all? Any thoughts, suggestions, would be greatly appreciated! Thanks!
Keyword Research | | Scratch_MM0 -
Using roman numbers in Page title
Hi, We are working on a site with lots of Acts and Rules (mostly legal stuff). The Acts are differentiated by Roman numbers like rule-VIII and Form-XX etc. I want to know if I should keep the page title same or change them to English numericals like rule-8 and Form-20 Thanks
Keyword Research | | sayeed0 -
Keyword In Page Title
Broad Keyword Usage in Page Title Easyfix <dl> <dt>Page title</dt> <dd>"The Sea Trout Inn in South Devon, Near Totnes - Luxury Bed and Breakfast and Restaurant - Contact Us"</dd> <dt>Explanation</dt> <dd>Search engines consider the title element to be the most important place to identify keywords and associate the page with a topic and/or set of terms. SEOmoz's correlation research has also shown that rankings are heavily influenced by keyword usage in the title tag.</dd> <dt>Recommendation</dt> <dd>Employ the keyword in the page title, preferrably as the first words in the element.</dd> <dd>The keyword is Hotels Totnes, how can I put this in a page title without it looking stupid ?</dd> </dl>
Keyword Research | | Stoz0 -
Penalty for on-page optimizing too many pages?
Hey in the process of building a new site in the fitness niche - targeting keywords such as: <colgroup><col width="387"></colgroup>
Keyword Research | | monster99
| how to get a flat stomach |
| how to get rid of belly fat fast |
| how to get rid of belly fat for women |
| how to get rid of love handles fast |
| how to get skinny |
| how to have more energy |
| how to loose weight fast |
| how to lose love handles |
| how to lose love handles fast |
| how to lose lower belly fat | All these keywords get decent search volume. My question, alot of the content for these keywords would be similar for example - "how to get a flat stomach", "how to lose love handles" and "how to get skinny" would pretty much have similar content. I could build a single page for all these keywords but i loose all the ranking benefits from doing on-page optimization such as creating a page for each of these keywords and optimizing it for each of these keywords (e.g. putting the keyword in the URL and Title) But if i build individual pages, to me it doesn't look natural optimizing multiple pages for the keyword terms, plus i loose the benefits of building a single page (e.g. less costly, not as much outreach activity required, etc) You could argue however that if you create individual pages for each of these keywords you are addressing the query directly as theres a slight difference between "how to lose love handles and how to get a flat stomach. But i guess thats up to google to decide. So how would you approach this? Cheers, Chris0 -
How many keywords should I target per page / per site?
Hi, I am doing some keywords research and I just wanted to check my understanding of keyword theory. Is it best to select 1-2 keywords per page of the site? Or should you target the whole site towards a few keywords? Thanks, Barney.
Keyword Research | | barnst0