Any input / pointers for my upcoming Ecommerce move?
-
I posted this as a reply on my other question, but never got another responce...
I am basically moving ecommerce platforms to answer your question. I am keep the same domain (www.stbands.com). If you want to get even more specific i am moving from storesonline to corecommerce. Here's some more info:
- All meta tags, URLS, content is virtually going to be the same except my product pages and normal pages will end with .html, however my category pages will still be /categoryname (like a directory).
- My category URLS seem to build in a mod re-write fashion, which I hear is better for SEO (like /sweatbands/head-sweatbands/).
- I have set all my pages to use the rel=cananical tag, so if you are on the category /sweatbands/head-sweatbands/ it cananicals back to /head-sweatbands
- The images are changing names as I upload them on a product because it auto creates new sizes. This differs from our old host and may affect our vertical image rankings. Should I 301 the image URLS?
- I am keeping the www. in my domain name, as opposed to just domain.com to keep everything the same.
- CoreCommerce automatically seems to make my products uppercase in the URL as they are in the title, but the url works both lowercase and uppercase so its not case sensitive.
This is just an overview of some things I think I have most of my bases covered, but i'm aiming for a april 1st launch / move for the new site. Do you guys have any other pointers / suggestions?
-
James,
Thank you for your recommendation. Appreciate it.
-
I completely understand. But this is not good practice. rel=canonical is a band-aid, but I would definately try to 301 to that lowercase url if you can. Seriously.
-
It is the same product, there isn't multiple products. So the user can access the same product by going to any of the following::
/Levi-Blue-Jeans, /levi-blue-jeans, /LeVi-bLuE-JeAnS, or whatever,
But the main version is /Levi-Blue-Jeans. Just to re-inforce, this ins't going to a different page - its the same product. So basically my URLs are not case sensitive, but are produced as the product title, which uses some uppercase letters.
James,
I have the rel=cananical tag on all my product pages linking to the lowercase, exact version of the url.
-
please explain,
user can access http://www.domain.com/Product-Describer-Keyword.html and http://www.domain.com/product-describer-keyword.html ? if yes then you have a duplicate content issue, just to let you know that Google is smart to picking up the Url that is used by the CMS, but when you start getting links to the one not used by CMS then you have an issue .
-
if you can access the same page using multiple URL's this is BAD - you MUST 301 redirect all requests to a single URL - pick lowercase or whatever, but do not leave it as-is. It only takes one mistake on internal linking or a bad inbound link and you'll get all these indexed..
-
James,
My URLS work for both lower case and uppercase. So the CMS spits out a product URL like this:
www.domain.com/Product-Describer-Keyword.html
but if the customer were to goto /product-describer-keyword.html or /Product-describer-keyword it also works automatically (without me manually doing a 301)
So can i assume this is build in?
-
if any URL's work for upper and lower case, make sure you 301 one to the other. I recommend using lowercase, so redirect all upper or mixed case to all lower case.
oh, and dont forget sitemaps..
-
Wissam,
Thank you I need to work on my Bing Feed... Anyone else have any pointers?
-
I have input and pointers
- Data Feeds for your products( Google/ Bing)
- Advise product URLs and basically all urs are lower case ( long term)
- dnt 301 image urls, but make sure they have Alt tags
- I would advise social Integrations (facebook Likes)
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Product Descriptions for Localized eCommerce Store
Hi, We currently have an eCommerce store that only sells in one country. We are going to open separate stores that will target different countries. As far as product descriptions go my initial plan was to use the same descriptions but then block product pages from being indexed. However this has also ended up blocking us from being able to use Google's product listing ads (it rejects the data feed due to not being able to index the products). Is there a way to copy the descriptions and avoid a delicate content issues without blocking our product pages from being indexed? Thanks for your help!
Technical SEO | | pgicom0 -
Moving image directory location on redesign.
I'm getting ready to do a redesign for a client and one thing that annoys me about the directory structure of the website is that he has files buried deep in the directories. For example, the images are buried like four folders deep in some cases and I would like to move all of those images into an images folder directly below the root. All of those images, however, have already been indexed by google and show up in google images. If I start moving those images around, could it hurt his rankings?
Technical SEO | | ScottMcPherson0 -
<sub>& <sup>tags, any SEO issues?</sup></sub>
Hi - the content on our corporate website is pretty technical, and we include chemical element codes in the text that users would search on (like S02, C02, etc.) A lot of times our engineers request that we list the codes correctly, with a <sub>on the last number. Question - does adding this code into the keyword affect SEO? The code would look like SO<sub>2</sub>.</sub> Thanks.
Technical SEO | | Jenny10 -
Junk/ Spammy Links Help
I am trying to get rid of all of the junk/spammy links from a site. Problem I am running into is OSE is only showing 7 links and there are way more than that. Is there a reason for only a few links are showing? How would I go about seeing all the links so I can get rid of them? Thank you in advance, Scott
Technical SEO | | scottdrost0 -
How do you incorporate a Wordpress blog onto an ecommerce website?
Hello there, We have a company website: http://www.parklanechampagne.co.uk/ and a Wordpress blog: http://www.alastairharrison.me/ and I would like the blog on the subfolder http://www.parklanechampagne.co.uk/blog so that we get maximum SEO benefit from updating this regularly (I understand this would be better than putting it on a subdomain blog.parklanechampagne.co.uk?). The Wordpress blog is hosted externally but I was after some advice on how we can move this blog to the parklanechampagne/blog subfolder? Any help gratefully received - I've asked several SEO and web agencies this question and had a lot of contrasting replies! Many thanks, Jon
Technical SEO | | jonmorse860 -
Moving forum to subfolder
Hi, we're thinking of moving our very well established forum to a subfolder on our main domain. I have read that this would be much better for seo reasons/domain authority rather than using a sub domain. Is this correct? Our forum has 15,000 users and gets roughly over 502,087 impressions from 101,147 visits a month. Thanks, James
Technical SEO | | Wedideas0 -
Canonical on ecommerce pages
I have seen some competitors using the nofollow tag as well as canonical on all refinements and sorts on their ecommerce pages. Example being if you went to their hard drive category page and refined by 500gb hard drives then that page would have a canonical element to send it back to hard drives page without the refinement. I see how this could be good for control indexation and the amount pages Google crawls, but do you see problems in using the canonical tag this way? Also I have seen competitors have category page descriptions (describing what that type of product is) on all pagenation and refinements (the exact same block of text on all of the pages). Would this be a duplicate content problem or is it not that big of a deal since the content is only on their site so they are only competiting with themselves. Thanks for your help
Technical SEO | | Gordian0 -
New website branding, differences between http://www and http://
Hey Mozers! We will be creating another brand pretty soon with some pretty cool interactive features and before we start development of the site I was wondering if there are any pros/cons to branding the site sans the www. For example http://example123.com and http://www.example123.com. I would much prefer to brand it has http://example123.com but I just wanted to check first to see if that would have any negative SEO ramifications. It seems that it might just be a preference as I looked at Facebook and Twitter and they both do it differently, same with Groupon and LivingSocial. Looking forward to hearing from you guys!
Technical SEO | | Riggz1