Do you pay much attention to Bing and Yahoo?
-
I'm enjoying seeing my reports filter in for my campaigns. One of the things that I am noticing is that there are many keywords that I have top ten rankings for Google.com, but 3rd or 4th page on Bing and Yahoo.
I know most traffic comes from Google, but I'm wondering if I should put some effort into optimizing for Bing and Yahoo. Any tips on how to make my site more attractive to these search engines?
-
I'm in the same boat as Steve, Google's got it locked down in the UK and in my experience clients aren't willing to pay for anything other than Google optimisation. However, as you say Steve, good ranking on Yahoo / Bing usually follows success on Google.
One thing I am looking into though is the Yahoo's Shopping search (Product Submit). It seems to be a largely untouched space in the UK and I'd be interested to hear if anyone's seen success with it. From my investigations so far it seems that you have to submit your feed in $s which is obviously a problem for UK merchants, however I see listings in £s. Do we have any UK experts in this field?
-
I know it's bad of me not to pay much attention to them, but I don't. I'm in the UK and so are most of our clients, and Google have an even bigger market share over here so we don't really go for anything but Google... even though I know that really we should. It's a time/resource balance though.
Having said that, I do tend to find that optimizing for Google often brings up good results in the others anyway as a bi-product, which is handy
-
Yes - sign up for the Bing Webmaster Tools service - similar to Google Webmaster Tools. If there are issues or problems Bing encounters that's where you'll get reports on them.
And if you are lacking regarding inbound links pointing to inner pages, you'll see gains in Google and Bing by getting some. Bing likes to see exact match anchor text links that come from other sites already ranking well in the Bing eco-system. So do some research when finding inbound link sources - to see how they're doing in Bing.
-
Excellent points!
My site has about 18% fewer pages indexed in Bing as compared to Google and 40% fewer in Yahoo.
I will be submitting some sitemaps tomorrow!
Are there any other suggestions for becoming more attractive in the eyes of Bing and Yahoo?
-
That is a great point about the xml sitemap submission. Something so simple it's worth the extra effort.
-
I could tell you to just wait until next month at SMX Advanced - I'm on the "Google Survival tips" panel. However that wouldn't be very helpful here now would it?
Here's the issue - 1. If you could find a way to increase site visits by 10% to 20%, and if a reasonable percentage of those were to convert into customers, would that be worth the time and effort to at least consider how to get better rankings in Bing and Yahoo?
Of course there are no hard and fast numbers that can be applied to all sites in every situation, however it's my perspective, and thus why I recommend to clients, that the ability to focus on how to improve Bing rankings not only increases potential customers from a new source, it actually improves Google rankings for deeper content.
Among several tactics, 1 that I find the most simple to check for - how many pages do you have indexed at Google, and how many are showing up in Bing? Quite often I find clients have submitted sitemap.xml files to Google but not Bing. Bing actually has a more challenging time discovering pages on a site than Google does, and this one action can sometimes boost not only the total pages Bing indexes, but in turn, increase existing indexed page rankings.
And then there's the (currently unlikely) possibility that Google collapses. Then where would you be?
-
Same thing here. I watch Bing and Yahoo but optimize for Google.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How much backlinks are required to rank a keywords.
I have a boxing gloves keyword kindly tell me how many backlinks required to rank this keyword
Moz Pro | | saadrazaa120 -
Yahoo Store Beginner with "duplicate content" errors. Can I pay for support? $$$
Hi. I have a Yahoo store that seems to have many errors. We built the site for utility knowing NOTHING about SEO. We just started with MOZ and would love to PAY someone to help get us past the beginning stages. Is there someone familiar with the Yahoo! Store format that can charge us perhaps in hourly blocks to walk us through possible solutions to issues? One issue we are having... seems to be that our subsections which contain items that are the endpoints... I know of no way to label the sections anything but an "item". I'm wondering if this might be causing the "duplicate" error because a specific item is listed both in the section and on it's own page. please help! Thom 888-567-5194
Moz Pro | | TITOJAX0 -
On Page Report - To Much Alt. Text Keyword Usage
I ran a Moz on page report for our Roho Cushions page using the keyword Roho Cushions. I found "keyword stuffing" within the page, mainly from alternate text on images. The report told me I have 45 IMG ALT keywords & 28 Body Keywords. I cannot find the keywords I've used in the body, and if I inspect any image element, the keyword is not used as alternate text. I've ran this report multiple times in the past 2 weeks and have come up with the same results. Does anyone have any solutions? Thanks!
Moz Pro | | Mike.Bean0 -
I have had ro resubmit my sitemap to google, Bing & yahoo. Does SEOmoz automatically pic that up?
Hi there I am monitoring this website for a client: www.smsquality.com Someone on their side had gone and blocked the sitemap from being crawled and also in some form or another removed it as well. (Confusing I know) However I have gone and recreated the sitemat for these guys allowing robots to crawl the site, resubmitted it to all major search engines. My question is; Will SEOmoz be ableto crawl the site like it usually does and give me proper results for my Keywords placed into the Keywords Capmaign as well as give me Onsite page crawls using these keywords with proper results? Thanks in Advance Ray
Moz Pro | | RayHay0 -
Does anybody really think that SEOMoz provides much value?
Crawl results lag so far behind as to be of questionable value for corrective purposes, and in the fast-paced world of SEO, the service seems right out of the horse-and-buggy era.. I corrected crawl errors two weeks ago, and yet SEOMoz' crawls are still not reflecting this. Furthermore, SEOMoz' idea of where my keywords rank has little to no bearing on reality. I am really disenchanted, and thinking of cancelling my subscription.
Moz Pro | | amadomon0 -
Exporting Google and Bing Search Results
Is there away to get a spreadsheet of the pages indexed for a certain domain in google and bing? i.e. I search google for Site:www.domain.com and I want to export a .csv file of all those domains/pages. Cheers
Moz Pro | | JohnW-UK0 -
Is there any alternatives to Yahoo Site Explorer?
Hi, Is there any alternatives to Yahoo Site Explorer? I want to find backlinks of some unavailable pages and YSE was a great tool to deal with. But when I used tools like Open Site Explorer, ahrefs.com etc., I couldn't find one same like YSE. Because when I tried, it shows'No data available for this URL' where on YSE I found inbound links. What Alternatives Are There? thanks in advance!
Moz Pro | | VipinLouka780 -
Why are my rankings not showing up in Bing?
I recently signed up for SEOmoz and love it so far...but....in the keyword ranking section I know we rank in the top 20 for our keywords on Bing and yet for some reason the SEOmoz tool is coming back saying we arent even in the top 50. Why is this?
Moz Pro | | nextraq0