Is this a good strategy?
-
Okay, so let's say I have a landing page or an ecommerce website with limited content. If I start a blog and write quality posts that have anchor text linking back to my homepage, then bookmark the hell out of those blog posts, post to twitter, cite the post on Q&A websites, etc . . . would that be an effective strategy beyond the normal stuff like directory submisson and blog comments?
-
I have a similar problem, 5-10 pages of static content that I need to make look more 'alive' to Google.
Sadly I cannot add too much content as it is scientific specific content and I am a mere SEOer!
I use the keyword tool on SEOMoz. Find out the keywords for your products, put them into the tool, find out who ranks highest for the words and link to them from the product's 'useful links' page.
After a month or so politely email these sites and ask them to link back to you.
Simple and effective.
-
I think of it in a similar way but slightly different.
Your website is someone talking and the ranking factors are a megaphone. If you are whispering into the megaphone you will increase the volume, but it is nowhere near as good as shouting into it!
-
I admit, I do need work on the delivery. It was late at night, and I was aiming more towards being of service and answering a question than getting the delivery done. Due to the hour, and being my first attempt, the channeling was a bit weak.
-
With only five or ten products, you can focus your time on them and make each page for that product the best resource out there on the web for that product. Make it the type of product page a reporter would want to go to when researching that niche for a news story. Use the products, write your own review in your words, rewrite the manufacturer's description, make a chart of resources out there about those products that no one else has.
Do a search on the name of your products and look for questions people are having about it in forum sites. What are people asking when they talk to each other? What information are they trying to find out? Does that information exist? Put it on your page.
-
If you want content to go viral it needs to meet the following Criteria:
1. Content must be something Interesting that grabs the attention of a particular market and encourages them to share it with their friends because it's soo awesome, cool, helpful, or interesting.
2. Make sure you have the Share buttons such as facebook like button, tweet, Google Plus, Digg, etc (Don't get too happy with the buttons).
3. Get your content infront of hundreds of folks that would be interested in sharing your content to others.
This goes back to creating linkbait, than promoting the linkbait. This is going to cost money and time, there really is no quick fix strategy unless you already have over 10,000 facebook fans, and 2,000+ digg followers.
If you don't have a large social following my suggestion would be to use Paid Stumbleupon ads and get your content viewed over 500 times and test your results to see if it has gone viral or not.
Really the best way for anything to go viral is to tap into a large crowd or funnel, so contact the large websites and get them to mention your content some how.
-
Yea Jacob is right,
Before you start going linkbuilding Happy, make sure your Onsite is legit and optimized.
-
When I said landing page with limited content, I meant that the landing page might be great, but that there arent many additional pages. Or an ecommerce site that only sel 5 or ten products. Besides selling, what does your site offer? That is where I figured I must start a blog to increase authority.
The reason I wanted to bookmark it so much, is to see if I can make it go viral by giving it a headstart. Are there other ways to make content go viral if it is infact "viral worthy"
-
lol.... Thank you Keri and Ryan
I agree. I would spend that time on content. "Landing page with limited content" got my attention right away.
Also.... bookmark the hell out of those blog posts... that's how you put a really bad odor on your site.
-
I love the "channel EGOL" approach. Big thumbs up for effort.
(You need to work on your delivery though. I didn't feel inspired).
-
I've ranked position #1 for a national search term with a keyword difficulty of .46 and 86,000,000 competing results. Also ranked for a few .60+ difficulty keywords. Speaking from experience....
Your website, on-site, is presumably the only thing that you have absolute control of on the internet. Any 3rd party blogs, links, wikis, portals, Q&A, etc are controlled by someone else who can turn you off at will.
By this logic, in Google's eyes, your on-site optimization including content is the only thing you own. You can change the content to the Nth degree, same with the code.
I like to use the analogy of a bucket (your website) with a bunch of holes in it (ranking factors). The more of the on-site factors you satisfied, the more water (linkjuice) you will retain.
Another analogy is building motors. You can slap a turbo onto any motor and see an increase. (Motor = website, turbo = links) However, the V8 is going to kick out more power than the wimpy little Honda fart-cannon.
Focus on optimizing your onsite stuff, and the rest becomes MUCH easier.
-
agreed!
-
So submitting to ezinearticles and building web 2.0 linkwheels is childsplay when it comes to real SEO and ranking for the big terms right? Put the effort into your own website, I think I am starting to see the light!
-
Wow, that was a great answer! So your basically saying stick with linkbait?
Here are my thoughts:
Infographic: not much success with this, takes too long to complete, and it seems people don't care as much anymore about these. Plus load times are a pain on the big jpg files.
free app/free tool: Since I am into coding, My method of choice! As a Make a calc or tool and use an embed code for a link back. Been working on this but finding it hard to get people to download them.
video: good idea
Poll, Quiz: really good idea
Okay so in my 2 year SEO journey I guess it comes down to this. It really is about content. Make great content, reach out a little, and the rest will follow.
Would it be mildly accurate in saying that most top SEO's dont do alot of "linkbuilding"? Rather they do "content building" that is linkworthy?
-
Let me see if I can channel EGOL on this one. My guess is he would ask why not invest that effort into adding content to the landing page or the ecommerce site itself?
The normal stuff should be producing the quality content on the pages with the conversion actions, not directory submissions and blog commenting. Make sure you've got a good destination, first.
-
Hey Daniel,
I apologize in advance if this is brutal, so bare with me here :S
Normal Stuff = Is Not Directory submission and blog comments (This is just my opinion)
Also don't worry about "bookmarking the hell" out of your blog posts, I don't care if you even get 500 bookmarks for each one of your blog posts, those back links won't do much at all for you especially after the Panda update.
The Idea behind a social bookmark is to create a large following that would be willing to bookmark your content or whatever you bookmarked to the top of the homepage of that social bookmarking website/platform. Either way to leverage the power of social bookmarks you need a large following that will pass your info on, and be visible to 300+ users(this number is something I pulled out of the air).
Q&A sites are great, however they take a lot of time from your hands, also many of those links will be a nofollow link(which I am not totally against, but lets get real here it sounds like you want some quality incoming links to improve your traffic and ranking).
Daniel, if you want to generate more traffic and ranking's to your ecommerce website or a specific landing page than you are going to need these two here:
1. Content
2. Links
If you have limited content, than my suggestion would be to create quality content that a large site with a ton of traffic and a large social following would be willing to link too. This content could be a Infographic, a free app, free tool, video, Poll, Quiz, or an Article that's going to help someone solve a problem or a desirable need (Search Q&A sites figure out what peoples questions are and turn that into an article).
Once you have created this article, than go and find your link prospects (websites that would be willing to link to you), and than start emailing them individually or pick up the phone and talk to them and encourage them to give you the following:
1. Blog mention (link)
2. Facebook Mention (so their large following would be able to see your content)
3. Tweet
This is not an easy process but it's a very simple process that takes time (unless you outsource) and resources (content).
Also, if you are just starting out I would go after the low hanging fruit such as niche directory sites that your competitor's are getting links from, Blog's that your competitors are getting links from perhpas from Guest Posting, etc.
I know it's hard to get a website to link to a product page or a landing page that is asking for a sale. What you can do is build pages with articles, videos, interesting content, and than get high quality links and internal link those article pages to your landing pages. This is a strategy many major ecommerce sites are using to get higher rankings.
Here is a great Article from Debra Mastaler for beginning your linkbuilding: http://searchengineland.com/a-link-building-blueprint-the-foundation-62784
I apologize for the rants and the long message, I really hope this helps out
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Please Guide me - Is this good or bad backlink? Website have all same type of backlinks.
Website niche - Animation and 3D Rendering Studios Backlink from - http://www.adamfrisby.com/create-home-design-and-interior-decor-in-2d-3d.html the anchor tag is image URL from one of the many images in that post. Please let me know such types of links were good for bad?
Intermediate & Advanced SEO | | varunrupal0 -
Site architecture, inner link strategy and duplicate or thin content HELP :)
Ok, can I just say I love that Moz exists! I am still very new to this whole website stuff. I've had a site for about 2 years that I have re-designed several times. It has been published this entire time as I made changes but I am now ready to create amazing content for my niche. Trouble is my target audience is in a very focused niche and my site is really only about 1 topic - life insurance for military families. I'm a military spouse who happens to be an experience life insurance agent offering plans to active duty service members, their spouses as well as veterans and retirees. So really I have 3 niches within a niche. I'm REALLY struggling on how to set up my site architecture. My site is basically fresh so it's a good time to get it hammered down as best as possible with my limited knowledge. Might I also add this is a very competitive space. My competitors are big, established brands who offer life insurance along with unaffiliated, informational sites like military.com or the va benefits site. The people in my niche rarely actually search for life insurance because they think they are all set by the military. When they do search it's very short which is common as this niche lives in a world of acronyms. I'm going to have to get real creative to see if there are any long tail keywords I can use as supporting posts but I think my best route is to attempt to rank for the short one to three keyword phrases this niche looks for while searching. Given my expertise on the subject I am able to write long 1000-5000 content on the matter that will also point out some considerations my competitors dont really cover. My challenge is I cant see how this can be broken into sub topics without having thin supporting content. It's my understanding that I should create these in order to inner link and have a shot at ranking. In thinking about my topic I feel like the supporting posts can only be so long. Furthermore, my three niches within my small overall niche search for short but different keywords. Seems I am struggling to put it all into words. Let me stop here with a question - is it bad to have one category in a website? If not I feel like this would solve my dilemma in making a good site map and content plan. it is possible to split my main topic into 3 categories. I heard somewhere you shouldn't inner link posts from different categories. Problem is if I dont it's not ideal for the user experience as the topics really arent that different. Example a military member might be researching his/her own life insurance and be curious about his spouses coverage. In order to satisfy this user's experience and increase the time on my site I should link to where they can find more dept on their spouses coverage which would be in a different category. Is this still acceptable since it's really not a different subject?
Intermediate & Advanced SEO | | insuretheheroes.com0 -
Questions on Google Penguin Clean-up Strategy
Hello Moz Community! I was hit with a REAL bad penalty in May 2013, and the date corresponds to Penguin #4. Never received a manual spam action, but the 50% drop in traffic was very apparent. Since then, I've had a slow reduction in traffic, to where I am today... which is almost baseline. Increases in traffic have not occurred regardless of efforts. In researching a little more, I see that my old SEO companies built my links with exact keyterm matches, many of them repeated over and over, verbatim, on different sites. I've heard two pieces of advice that I don't like 1) scrap the site, or 2) disavow all the links. I would rather see if I can get the webmasters to change the link to something generic, or my brand name, before I do either of these. To scrap my site and start new will be damn near impossible because I'm in an extremely competitive niche, and my site has age (since 2007), so rather work with what I have. A couple of questions, for folks who are in the know about this penalty, if I may: This penguin update, #4, on May 22nd, was it ONLY because of the link text? Or was it also because of the link quality? None of the updates before it harmed me, and I believe those were because of the quality? Could it be for links linking from my blog to my site? My blog (ex. www.mysite.com/blog), has close to 1,000 blog posts, and back in the days I would write these really long, keyword stuffed links leading to www.mysite.com. I've been in the process of cleaning these up, and shortening them, and changing them to more generic (click here's), but it is a LONG and painstaking process. If I get webmasters to change text to just the url or brand name, that's better than disavowing, correct? As long the linking site has a decent spam score and PA/DA on OSE? Is having SOME exact anchor text okay on these links? Is it just the abuse that's the problem? If so, how many should I leave? (like 5 max per keyword?) Or should I just change to the url, or disavow altogether, any and all links that have exact keyword matches? I've downloaded my link profile from OSE and Majestic, and will do so from Ahrefs (I believe it is)? Does Webmaster Tools have any section that can help give me insights into the issue? If so, can you point me in the right direction? Can I get partial credit, for some work done? For instance, say a major update, or crawl, happens, and I've only fixed/disavowed 25% percent of the links by then, is there a possibility that I get a small boost in traffic? Or am I in the doghouse till they are all fixed? Say I clean/disavow everything up, will my improvement be seen in the next crawl? Or the next Penguin update? As there may be a substantial difference in time there. 😎 I see AHREFS, has some information on anchor text... any rules of thumb as to percentages of use of a certain anchor text, to see if I'm abusing or not, before I start undertaking all of this? Thanks! Could the penalty have "passed" altogether, and this is just where I rank? Thanks guys, but the last thing I want to do is ditch my site... I will work hard on this, but need some guidance. Much appreciated! David
Intermediate & Advanced SEO | | DavidC.0 -
What strategies can you use when you're optimizing for 10 locations x 20+ services?
We have a client site (a dentist) that has 10 locations and 20+ services (braces, teeth whitening, cosmetic dentistry, etc, etc.). We're trying to figure out the ideal approach to optimally cover all their locations and services, but each option we consider has drawbacks: Optimize service pages for service name + each location name (or at least the biggest location names), with service name and location names in the title tag. That results in a too long title tag, plus possible user confusion, since they are searching for "braces richmond" but the title tag lists other cities, some of which are in a different state. Optimize service pages for service name + each location name, but don't include the locations in the page title. This is the current option being used, but it appears to be hurting the rankings at least a bit not having the location name in the page title. Create a page for each service + location combo. That will be 200+ pages, which will mean the pages will be deeper in the site, with less link juice. Create new domains for each location/state covered. But then we have to start over building link juice. How have other sites dealt with this? What has worked best and what hasn't worked?
Intermediate & Advanced SEO | | AdamThompson2 -
Good or bad adding keywords in Pinterest description?
I added all keywords in description. Will this affect my website, Google takes this as negative way? I am not adding keywords on my own website, but adding keywords to third party website? https://www.pinterest.com/pin/304555993526970292/
Intermediate & Advanced SEO | | bondhoward0 -
SEO before Replatforming - Good Idea?
Hello, We are in the midst of a major replatforming of our current website, the process will take roughly six to nine more months to complete. We are completing revamping our site - the new site will be on the same domain, but almost everything is changing - from the category structure, hierarchy, architecture, different regions on separate URLs will not be on the same with a currency converter, URLs - you name it, we're changing it. There has been internal discussions for some time on whether we should hire an outside firm to help us with our SEO. I have a lot of experience in SEO but my role has changed recently and we have had trouble filling my previous role. We are not looking for help with the replatforming project, we have a great plan in place to preserve link equity, tags, etc. We are looking for general SEO help as if replatforming wasn't on the table. My question is, is this smart to do before replatforming? In my opinion, it's not. Our new site will have completely different URLs and will be so dramatically different. We could have someone do some keyword research, but we have already done the bulk of it. We have thought about and researched keywords for every new page we are creating. But from a technical SEO perspective, I don't see the point in getting someone. In addition, we just had a major SEO audit done last year and we completed the tasks from that audit on the current site; however, most of the changes were technical, not content based. Thoughts?
Intermediate & Advanced SEO | | Colbys0 -
A good review schema markup tutorial?
Howdy Moz, Still kind lost of review markup and the best way to get it implemented into a Wordpress site. Any suggestions on a good tutorial that walks you through the process?
Intermediate & Advanced SEO | | AaronHenry0 -
I have a question regarding parking good value domain.
I have a question regarding parking good value domain. A client has a great website 'A' with page rank of 5 and a lot of traffic. They want to change the URL and redesign the site. So they have parked the domain 'A' and will later redirect it to the new domain, this will be in a month time. My questions is, by parking the old domain 'A' would they have lost its SEO value or will it be given to the new URL once they place a 301 redirect on it. Also, would it not have been better not to park domain 'A', keep it live and just redirect it once new domain goes live, notifying Google in Webmaster tools?
Intermediate & Advanced SEO | | OrangeGuys0